Switzerland's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Emerging
Opportunities, Trends,
Size, Drivers, Strategies,
Products and
Competitive Landscape
Category : Banking & Finance
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Introduction to Report
 Launch Date: September 17, 2014
 Number of Pages: 101
 Geography Coverage: Switzerland
 Available Format: PDF
Price For Single User License: USD 3,995
Price For Site User License: USD 7,990
Price For Global User License: USD 11,985
Delivery Time: Within 24 Hours (During Working
Days)

About the Report
The Swiss payment cards grew in value and
volume terms during the review period (2009-
2013).
In terms of transaction value, payment cards grew
from CHF111.3 billion (US$102.3 billion) in 2009 to
CHF126.7 billion (US$136.8 billion) in 2013, at a
review-period compound annual growth rate
(CAGR) of 3.31%, and is anticipated to post a
forecast-period (2014-2018) CAGR of 2.85% to
reach to CHF146.3 billion (US$161.6 billion) in
2018.

Scope:
This report provides a comprehensive analysis of
Switzerland's cards and payments industry.
It provides current values for Switzerland's cards
and payments industry for 2013, and forecast
figures for 2018.
It details the different economic, infrastructural
and business drivers affecting Switzerland's cards
and payments industry.
It outlines the current regulatory framework in the
industry.
It details the marketing strategies used by
various banks and other institutions.
It profiles the major banks in Switzerland's cards
and payments industry.

Reasons to Buy:
Make strategic business decisions using top-level
historic and forecast market data related to
Switzerland's cards and payments industry and
each market within it.
Understand the key market trends and growth
opportunities within Switzerland's cards and
payments industry.
Assess the competitive dynamics in
Gain insights in to the marketing strategies used
for selling various card types in Switzerland.
Gain insights into key regulations governing

Key Highlights:
Several mobile payments (m-payments) solutions
were promoted in the country during the review
period. Some charge amounts to mobile phone
bills, while others are linked to bank accounts or
credit cards.
Post Finance offers an m-payment solution that is
connected to the customer’s account. Currently,
m-payments are used at parking facilities, vending
machines and mountain cabs where there is a
mobile phone reception.
M-payments grew significantly during the review
period and are anticipated to provide scope for
card-based payments over the forecast period.
In terms of transaction value, both the credit and
charge card markets recorded CAGRs of 4.84%
and 4.24% respectively.

Key Highlights: Continues..
In 2013, the value of credit card transactions
reported at point of sale (POS) terminals was
significantly greater than that reported at ATMs,
representing 94.4% of the total credit cards
transaction value.
Similarly, the charge cards transaction value
reported at POS terminals was greater than that
reported at ATMs, representing 95.1% of the total
charge cards transaction value.
Banks and Swiss authorities carry out periodic
card fraud awareness campaigns and preventive
measures to safeguard against card misuse.
Banks also list “do’s and don’ts” on their websites
and at ATMs to reduce card fraud.

Report Coverage
1. Executive Summary
2. Analysis of Market Environment, Key Trends
and Drivers
3. Cards and Payments Industry Share Analysis
4. Regulatory Framework and Card Fraud
Statistics
5. Emerging Consumer Attitudes and Trends
6. Analysis of Payment Cards and Growth
Prospects
7. Analysis of Credit Cards Market and Growth
Prospects
8. Analysis of Debit Cards Market and Growth
Prospects
For more details regarding Report coverage see the last slide

Report Coverage: Continues…
9. Analysis of Charge Cards Market and Growth
Prospects
10. Analysis of Prepaid Cards Market and Growth
Prospects
11. Merchant Acquiring
12. Company Profiles of Card Issuers
13. Appendix

Company Coverage:
1. Post Finance
2. Union Bank of Switzerland
3. Raiffeisen Switzerland
4. Credit Suisse
5. Cornèr Bank
6. American Express
7. Diners Club
8. Viseca
9. MasterCard
10. Visa

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Switzerland's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

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Switzerland's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape