‘Flat-screen televisions’ are a major amenity that European business travelers expect in their choice of hotels, and hotels are providing the best in modern technology to satisfy guests. In April 2013, UK property investment company Criterion Capital selected an online collaborations platform by Aconex to develop the London trocadero pod-style hotel.

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Category : Business & Travel
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Introduction to Report
 Number of Pages: 120
 Geography Coverage: Europe
 Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
This report benchmarks the types of hotels
business travelers choose and identifies preferred
modes and channels of hotel selection.
The report also examines new technology, green
initiatives and socially responsible measures that
appeal to business travelers and also analyzes the
key drivers and popular promotional offers which
influence business travelers to choose a particular
hotel.

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Research Findings
According to report survey overall, 91% of European
business traveler respondents from Europe consider „Wi-Fi
Technology‟ as a key technological feature they look for
when selecting a hotel.

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Key Findings of the Survey
 Overall, 46% of survey respondents expect to visit
„midscale‟ hotels over the next 12 months.
 In total, 53% of respondents selected „company
recommendation‟ as the preferred method of hotel
selection, while 45% selected „online search‟ and 27%
selected „same one as before‟.
 For a hotel to be considered green, respondents consider
„low-energy light bulbs‟, „dual-flush toilets and „reduced
use of plastic materials‟ to be the main sustainability
facilities hotels should adopt.
 Survey results show that „wireless email‟ and „view and
manage room reservations online‟ are important mobile
technology features for European business travelers.
 Survey results indicate that „early check-in and late
check-out facility‟, „reduced room tariffs for frequent
visitors‟ and „room upgrades‟ are the most attractive
promotional offers for business travelers.

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The Report Offers
 In depth analysis of the hotel visits and expenditure
statistics within the European business traveler sector.
 An overview of the trends in business travel including
expected hotel types, finest destinations, preferred
methods of hotel selection and the key channels of
research for hotel information.
 A segmented breakdown of the technological features
which European business travelers feel are the most
influential when deciding on a hotel.
 An insight into the expectations of both the green
initiatives from hotels and the key technological
initiatives.

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Target Audience
 Travel and Tourism companies.
 Suppliers to Travel and Tourism companies.
 Contractor research organizations.
 Trade body, academia or other industry observers.
 Companies involved at any stage in the
manufacturing, procurement and marketing process.
 Marketing and advertising agencies.

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Reason to Buy
1. Effectively examine European business traveler perceptions
on the average length of stay in a hotel, changes in hotel
accommodation expenditure and determine business growth
opportunities.
2. Identify popular hotel types, preferred modes of hotel
selection and key channels for research to channel marketing
resources for improved return on investment.
3. Explore European business traveler affinity towards green
certifications and sustainability initiatives and successfully
implement them into hotel operations.
4. Understand customer perceptions of new technology, drivers
influencing online reservations and the growing importance
of mobile technologies to enhance customer retention and
direct sales.
5. Identify key features of business hotels which influence
frequent visits and formulate marketing strategies to win
business.
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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Related Research Reports:
 Global Hotel Industry Survey 2013: Emerging Trends in
Technology, Sustainability, Health and Wellness Tourism.
 Global Hotel Industry Survey 2013: Technology Initiatives
and Investment Decisions.
 Global Hotel Industry Survey 2013: Emerging Trends in
Technology, Sustainability, Health and Wellness Tourism.
 Global Business Traveler Survey 2013: Hotel
Accommodation, Selection Criteria and Customer
Expectations of New Technology, Promotions and Services.

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Visit following URL to see Table of Content and
purchase this publication:
http://www.marketresearchreports.com/timetric/europe
an-business-traveler-survey-2013-hotel-
accommodation-selection-criteria-and-customer
About Market Research Reports, Inc.
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