SlideShare uma empresa Scribd logo
t r a n s l a t i n g O R t r a n s f o r m i n g
m e d i a
ONLINE
TEXTBOOKS
Mark Werner Caroline Sinkinson
@markwerner @sinkinsonc
Higher Education
context
ONLINE
TEXTBOOKS
device
ownershipFROM DECEMBER
2011 AND EARLY
JANUARY 2012,
OWNERSHIP OF
DEVICES DOUBLED
10%-19%.
Photo by Melentita2012 CC BY 2.0 Link
ebook reading
INCREASED FROM
16%TO 23%
AMERICANS
16 AND OLDER
Photo by Melentita CC BY 2.0 Link
print reading
THOSE WHO READ
PRINTED BOOKS
FELL FROM
72%TO
67%.
Photo by Auntie P CC BY-NC-SA 2.0 Link
textbook
cost
$662
$1,200
6%
INCREASE PER
YEAR
Photo by Tulan e PublicationsCC BY-NC-SA 2.0 Link
$56
$57
$64
$62
$65
$68
$50
$49
$57
$52
$51
$53
2007 2008 2009 2010 2011 2012
NEW
USED
Photo by quinn.anya CC BY-SA 2.0 Link
solutions
research
project
demonstration
methods
FACULTY
STUDENTS
Semi structured
Photo by evanforester CC BY NC 2.0
Student surveys
Photo by Ikhlasul Amal CC BY NC 2.0
Student
response
ANYONE WHO CAN USE A COMPUTER
CAN USE THE TOOL.
I REALLY LIKED THAT I COULD STUDY
ANYWHERE.
Photo by Geir Halvorsen CC BY-NC-SA 2.0 Link
I USED THE NOTE FEATURE TO
RECORD QUESTIONS THAT I WANTED
TO ASK DURING CLASS OR OFFICE
HOURS.
I HIGHLIGHT WITH DIFFERENT
COLORS TO MAKE IT EASIER TO
REVIEW LATER.
Photo by Geir Halvorsen CC BY 2.0 Link
IN ONE YEAR, I HAVE TO PREPARE FOR
THE CPA EXAM. I WILL NEED TO
READ THIS TEXTBOOK AGAIN.
Photo by Contraversion CC BY-NC 2.0 Link
faculty response
IUSED MY PRINT COPY MORE
BECAUSE I HAD ALREADY MADE
NOTES AND HIGHLIGHTS.
Photo by Greenasian CC BY –NC-NC2.0 Link
IDID USE THE ANNOTATION
FEATURE A BIT. THE BOOK HAS
THINGS IN IT THAT DON'T BELONG.
Photo by Tama Leaver CC BY-NC-SA 2.0 Link
STUDENTS CANNOT MAKE BETTER
THAN A C+ IN MY CLASS WITHOUT
BUYING THE BOOK.
Photo by 401(K)2013 CC BY-SA 2.0 Link
YOU COULD DOWNLOAD TO SEE HOW
MANY PAGES THE STUDENTS
HAD VIEWED.
IN OFFICE HOURS OR CLASS… WE
COULD GO RIGHT TO THE RELEVANT
PAGE IN THE TEXT.
Photo by Bard College at Simons Rock CC BY-NC 2.0 Link
issues
legal
publisher
Image from morgue file
technical
Image from morgue file
Engagement & use
Image from http://www.disabroad.org/faculty-advisors/development/
recommendation
s
choice
support
future
COST
Photo by Philip Taylor PT CC BY-SA 2.0 Link
cost
support
future
CHOICE
Photo by PaulSteinJC PT CC BY-SA 2.0 Link
cost
choice
future
SUPPORT
Photo by Theen PT CC BY-NC-SA 2.0 Link
cost
choice
support
FUTURE
Photo by B Tal PT CC BY-NC 2.0 Link
Transform ~ Don’t
TranslatePhoto by B Tal PT CC BY-NC –SA 2.0 Link
Thank you

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