Building Value - A Startup's Journey

1. BUILDING
VALUE
A Startup’s Mission
@MarkRuddock
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2. THE MOST FUN YOU WILL EVER HAVE
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3. If you remember only one thing
from this presentation ...
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4. This is what you are trying to build

5. This is not what you are trying to build
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6. 6

7. BUILD A GREAT
BUSINESS
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8. BUILD A GREAT
BUSINESS
Never forget that your guiding
principle should be to build a
great business.
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10. BUILD WINNING
TEAMS
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11. BUILD WINNING
TEAMS
Never be the smartest guy on
your management team. Build
value by extending your
team’s capabilities.
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13. ONE TEAM
ONE VISION
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14. ONE TEAM
ONE VISION
Try to retain an
uncomplicated corporate
culture. Share one goal,
celebrate mutual successes.
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16. YOUR PEOPLE
ARE PRECIOUS
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17. YOUR PEOPLE
ARE PRECIOUS
Nothing can defeat a
passionate and committed
team operating at the peak of
their potential.
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19. STAY RUTHLESSLY
FOCUSED
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20. STAY RUTHLESSLY
FOCUSED
Understand your mission ...
communicate your mission ...
prosecute your mission.
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22. REMAIN
NIMBLE
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23. REMAIN
NIMBLE
Listen to the market, listen to
your customers, listen to your
data.
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25. KNOWLEDGE IS
POWER
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26. KNOWLEDGE IS
POWER
Information equals
Advantage ... Unique Insight
equals Greater Advantage.
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28. RESPECT YOUR
ENEMIES
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29. RESPECT YOUR
ENEMIES
Always assume your
competition is capable of
being smarter and working
harder than you are.
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31. BE PASSIONATE
ABOUT YOUR
PRODUCT
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32. BE PASSIONATE
ABOUT YOUR
PRODUCT
Never, ever, stop innovating,
leveraging the insights of your
customers, the lessons of
your competitors and the
message of the market.
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34. CELEBRATE YOUR
CUSTOMERS
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35. CELEBRATE YOUR
CUSTOMERS
In your customers lie valuable
insights, powerful corroboration
of your story and incredible
market leverage with your
targets.
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37. STAND ON THE
SHOULDERS OF
OTHERS
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38. STAND ON THE
SHOULDERS OF
OTHERS
Partnerships can provide
powerful leverage in
distribution, visibility,
technology, credibility etc.
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40. UNDERSTAND
YOUR EXIT
ECOSYSTEM
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41. UNDERSTAND
YOUR EXIT
ECOSYSTEM
You will benefit from
understanding who might
care enough about what you
do to deliver strategic
returns in an exit and why.
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43. FAIL FAST
LEARN FASTER
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44. FAIL FAST
LEARN FASTER
Don’t stigmatize failure so it
remains hidden. Treat every
failure as an invaluable lesson
and gain leverage from it.
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46. NO SACRED
COWS
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47. NO SACRED
COWS
Other than perhaps corporate
values, nothing is off the table
for renewal or ruthless self
examination. Nothing!
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49. BUILD BOARDS
THAT PROVIDE
LEVERAGE
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50. BUILD BOARDS
THAT PROVIDE
LEVERAGE
Build boards capable of
insight and action ...
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52. SELECT VENTURE
PARTNERS FOR
VALUE
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53. SELECT VENTURE
PARTNERS FOR
VALUE
Your Venture Partners can be
a powerful source of
leverage. Choose them
wisely.
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55. RESPECT THE
IMPORTANCE OF
TIMING
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56. RESPECT THE
IMPORTANCE OF
TIMING
Startup success is often a
question of timing. Listen to
your data, your market, and be
prepared to move quickly
when the opportunity
strikes.
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58. DRIVE EACH AND
EVERY DAY
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59. DRIVE EACH AND
EVERY DAY
Try to leave every day further
ahead than the day before.
Push the ball forward in any
way you can.
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60. If you remember only one thing
from this presentation ...
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62. LEVERAGE

63. LEVERAGE
Gain it. Grow it. Don’t ever lose it.

64. Get Ahead ... Stay Ahead ... Pull Away
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65. Thanks and
enjoy the ride!
www.MarkRuddock.com
@MarkRuddock
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