Meet the open source answer to the gap in holistic web standards. Decentralized, Democratized and open to all.

2. passmarked.com
lies at the core of
global web standards.
Specifically at the intersection of trust,
data, code & software development.

3. THE INTERNET’S
BIG PROBLEM
The Internet
is now the world's
Central Nervous System.
The web has come a long way since the early days
of web standards. It is now a distributed network,
accessed across multiple devices and screen
sizes, by disabled and able-bodied alike, in every
strata and industry of society, all over the world.

4. THE INTERNET’S
BIG PROBLEM
The Internet is still operating without
universal, transparent, decentralized
and democratized community-driven,
open-source internet standards.
We still have a way to go to fulfil www
founder Tim Berners-Lee’s vision for the
internet as an “open, accessible,
universal community”.
Unfortunately…

5. Passmarked lights the way for finally
creating the internet as it was always
intended to be. An open, accessible,
universal community.
Passmarked is the world's most comprehensive open-source,
community-driven test suite for all major web standards that are
important and relevant in the world today.
Passmarked is for the web community, by the web community.
It sets a universal standard.
THE SOLUTION
PASSMARKED

6. Passmarked provides a holistic web standard
test suite to help Platforms, Developers,
Website Owners and Consumers
Evolve with the exponential growth of the world wide web
while maintaining web standards that are agreed upon
and evolved together by the community.

7. WHY SCORE WITH
PASSMARKED?
Passmarked is for
web amateurs,
professionals and
everyone in between
It makes available a free one page test for small
manual checks, but we also have packages for
Developers and Website Owners to use our
extensive tools and reports to monitor their sites
around the clock.

8. Why score
with Passmarked?
Amongst other things, we allow developers
to integrate to our open source repository
to source iterative code, develop platform
plugins, generate bespoke dynamic
reports and deliver a view of the
Performance, Device Compatibility,
Content (SEO) and Security of all pages in
a live website or, in the build phase with
offline DevOps environments.
SCORING WITH
PASSMARKED
All code is built by the live internet
development community and automatically
scales with new layers of information.
Passmarked is useful and accessible to all
builders of the web, and is shaped by
democratised consensus from the web and
its developer community. If you score your
site with us, you can trust that the score is
fair and passes peer review.

9. TRUST WITH
PASSMARKED
Passmarked
pioneers transparency
in web standards.
It will create unparalleled transparency and trust between
website builders and their clients, businesses and their
customers, and devs and their managers and sales
teams. If a website scores well on Passmarked, you know
you can trust its safety, mobile compatibility, content and
performance.

10. Passmarked is setting
a universal, accessible &
community-driven global
standard for the internet.

11. MARKET
OPPORTUNITY
Technology does not automatically improve
It takes a lot of people working hard to enhance and
develop technology. The world wide web follows the theory
of a branching stream of probabilities, in that:
Actions are taken every second
that impacts the internet;
Some actions taken accelerate one part
while slowing down another part;
In some cases it simply adds a whole new layer.

12. MARKET
OPPORTUNITY
It is inevitable that that world wide web needs to
adopt universal standards that follow
innovations as opposed to regulations that
prescribe the innovation rate.
Currently the tests that exist are siloed, and
limited to a particular code language,
architecture or database.
In its current format, the world
wide web is accelerating in an
unsustainable fashion.

13. THE SOLUTION -
YOUR PRODUCT

14. THE SOLUTION -
YOUR PRODUCT

15. MARKET RESEARCH
STARTING JAN 2018
30,105,578
Tablets Sold
297,882,697,040GB
Internet Traffic
362,183,513,001
Google Searches
6,051,037
Websites Hacked
3,854,542,161
Internet Users
1,339,434,164
Total Number of Websites
*data from internetlivestats.com
260,643,843
Smart Phones Sold
45,602,872
Computers Sold
*of which 75% are inactive

16. GO-TO-MARKET &
GROWTH STRATEGY
Phase 1 pre-revenue
Honed market positioning, key messages and
launch strategy
Finalised large corporate Proof Of Concept
(local market)
Plugins and integrations with key players like
Lighthouse and Cloudflare
Roadshow to key web development agencies
(local market)
Preparation for Product Hunt launch and other
campaigns
Secure funding for Phase 2 (post-revenue)
Global social media and influencer relations,
especially on Twitter
Lead developer meeting top web standards
influencers such as Paul Irish in San Jose, USA
New blog about Passmarked’s purpose and
launch
In-house comms/ PR to announce important
new features such as Lighthouse and DNS
server security integrations, including a mailer
to its 900-strong email database

17. GO-TO-MARKET &
GROWTH STRATEGY
Phase 2 post-revenue
Allocation of marketing budget (25% of total
expenditure) which includes:
Roadshow to key web development agencies
and web standards influencers in Europe &
US
Plugins and integrations with key players like
Wordpress and Salesforce
Investor relations - existing and potential
Engage in large multinational Proof of
Concept (international market)
Appointment of PR, comms, digital marketing,
social media and sales support staff
Investment in a comprehensive earned and
paid-for digital marketing and PR strategy
Product Hunt and other publicity campaigns
Full CRM and in-bound marketing
implementation

18. BUSINESS &
REVENUE MODEL
Business
For small eCommerce sites, businesses,
web developers and agents requiring
monitoring, automatic alerts about
potential issues and support.
Starter
For smaller sites to keep
secure/fast and up to date with
web standards
Continuously monitor & alert of new issues
Pro
For professional websites and blogs
requiring basic monitoring and automatic
alerts about potential issues
Continuously monitor & alert of new issues Continuously monitor & alert of new issues
Page checks per month Page checks per month Page checks per month
100 1,500 15,000
Plans for websites:
$20 $200$5
per month per month per month

19. Developer
For those of you in our community who
are contributing code to this rather
audacious open-source project, we offer
developer packages that provide more
resources to you at no cost.
Enterprise
If you are a large company requiring
enterprise-grade website monitoring,
alerts, emergency support and
customised business solutions, we are
happy to accommodate your needs with
a tailored, personalised plan.
BUSINESS &
REVENUE MODEL

20. Page checks
100
$2
BUSINESS &
REVENUE MODEL
Temporarily need more page checks?
Page checks can also be bought once off to cater for
services or big website scans
Page checks
500
$10
Page checks
1,000
$20

21. COMPETITORS
Website Grader
12,058
Unique site visitors per day
$60
Cheapest Package (limited use)
1000+
Paying customers
*data for sitebeam.net
We have identified the following three
sites as our closest competitors:

22. content
security
performance
compatibility
W3C
SEO SiteCheckup
Google Page Speed
YSlow
WebPageTest
GTmetrix
SSLLabs
INDUSTRY
TOOL PARITY

23. Mark McChlery
CEO
As former CEO of Seartec (Sharp SA) and
local business leader, Mark has
strong tech-focussed business
management and scaling experience
and leadership skills.
OUR
TEAM
The visionary, and original CEO and
funder behind Passmarked,
now moving into a high level
support role via HydraCorp
Barry Botha
Founder & HydraCorp CEO

24. Johann du Toit
Lead Developer
& Co-Founder
The other visionary behind Passmarked,
Johann has extensive, highly credible
international web development and
thought leadership experience, as the
first ever Google Development Expert for
Africa, mentor, and global conference
speaker
OUR
TEAM
Award-winning PR/ communications
specialist with experience in tech,
business, banking, professional services,
retail brand & investment PR; social
media/ influencer relations; crisis
communications. Former account
director Atmosphere Communications
Karen Breytenbach
Public Relations
& Communications

25. HydraCorp.
Parent Company
Based in Cyprus
SUPPORT
NETWORK
IO Digital
Tech Firm
Based in Cape Town
For mentorship support network
including business, IP/legal and
marketing expertise.
For design, digital marketing and web
development support.
Other Agencies
Friends
For web development support.
Playlogix
Startup Studio
Local web dev agency friends such as Incendiary
Blue, Native VML and Bluegrass Digital

26. www.passmarked.com