1. My client is hiring a digital marketing executive to help surge the business forward in a digital environment. The
objective is to boost awareness of my client's brand, and generate enquiries that convert into sales. This role is
ideal for someone with a keen grasp of the technologies available, and talent to manipulate content into
snappy and shareable content.
Key attributes
•In depth knowledge of existing and emerging digital technologies
•Excitement for social media and the opportunities it pres ents
•Ability to sift through information and craft digital friendly content
•Have an eye for what will become viral
•Snappy writer with keen attention to detail
•Flexible and able to juggle multiple projects
•Professional experience in the luxury or travel sector
•Travelled extensively, and/or with a personal and demonstrable passion for travel
•Thrives in a young, dynamic and fast growing environment
Key responsibilities
SEO
•Drive SEO
•Work closely with SEO consultant to maximise website, blog and social channels for
improved search engine ranking
•Keep SEO at the heart of all digital campaigns and projects
Digital newsletters
•Create newsletters to keep clients engaged and ultimately provoke sales
Social Media
•Manage content for social media channels (currently facebook; twitter; you tube videos;
blogging)
•Create digital campaigns to improve social following, provoke sharing and ultimately drive
enquiries
•Use tools to identify influencers and provoke conversations with audiences new to Original
Travel
•Use social media to boost SEO
Essential Candidate attributes:
•Create digital message and offers to make referrals easy and an obvious next step
Relevant experience
•2-3 years or more digital marketing experience
•Proven experience in creating successful social content with SEO at the core
•Direct involvement in SEO
•Marketing to high-end customers, in a specialist non-mass market environment
•Travel experience, whether personal or professional