2. Our panelists
• Christopher Williston VI, CAE, Senior VP, Independent Bankers Association of Texas
• Shawna Strickland, PhD, Associate Executive Director, American Association for
Respiratory Care
• Steven Stout, CAE, Executive Director, Texas Society of Association Executives
• Mark Jones, CAE, President, enSYNC Corporation
3. Things to know
Session Specific Hashtag: #17NTCassessment
Collaboration Notes Link: http://po.st/17NTCassessment
With a link to the slides
4. What is a Strategic
Assessment?
Strategic Assessment – a
check-up of your processes and
business rules
Let’s define what I mean by a Strategic Check Up or Strategic Assessment
Like a doctor’s visit, it’s simply a way of taking stock of the health or our organization
Are we stuck in old ways of doing things? Is there a better way?
Here are some things a strategic assessment will help you do
Create a plan for moving your nonprofit in a direction so you can start focusing on your goals
Help you clean out unwieldy processes that build up over years
Identify where training or technology may help your organization
Technology system
Many nonprofits have what we call an Association Management or Donor management system or an AMS
Who know what I mean when I say AMS
Typically is the main piece of software at an organization where all the information on your members, donor and other constituents
But “technology systems” mean all of the different pieces of software you have
Like Excel or Word, or Office 365 (do you know about Office 365)
Technology systems mean the cloud storage or on-premise options you use to house and back up all the data you collect on your members
Your phone systems, the methods you use to post and manage Social media account
What are some of the systems you use in your organization?
Are there special kinds of software used in your world?
Here are the six signs we think a Strategic Assessment might be a good idea
Who has a strategic plan or annual objectives they are working from?
How did you create that plan?
Who was involved?
How often do you update it?
Are you really able to work on your goals?
What keeps you from doing that?
Sometimes you have outgrown you database (apartment and house living)
How many of you find yourself blaming the technology or vendor?
What are some of those situations?
Do you ever try to step back and see if you were to change your processes or business rules that things could be different
Ex: BOMA – Dallas based association ready to throw out their software
Ex: TSAE or AARC (needed to clean up data, get training … get their house in order ; unwind years of layers and complexities)
Departments have personalities, just like people
Strong departments
Break down barriers
Company first, then department
Redundancies and Impact of processes on other business units
Do any of you find departments in your organization controlling the flow and processes of the organization?
Are all areas on the same page as related to the strategic goals vs. their departmental goals?
How often have you said, “There has got to be a better way?” or “This is taking a long time
- Give me an example of something that doesn’t seem to work for you
- What unwieldy process do you have?
Something about sitting in a room together opens minds and hearts
Do you ever try to get your staff together to talk through operational challenges? What happens?
I don’t mean 5 minutes, real time like a day or two to dig deep and really analysis is area of the business
Sometime you just need someone outside of the organization to send a message to the Board
Like mom telling you something and a stranger telling you. You believe the stranger.