Red Book Productions: The Video Plan

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We've put together our basic plan for video. It all starts with creating great quality video content, repurposing what we need and then helping you to create daily bitesize content for you to build trust, give value and grow your audience.

Marketing

Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes
Pillar Content
First up, we create your main video content. This varies depending on your aims, but the
basis of the content revolves around a solid website video along with regular video
content.
Having regular content, posted tactically will help you and your business stand out to the
right people. We’ll work with you to create the content and then feed it to you on a regular
basis with instructions on how and where to share it.

Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes
Repurposing
This is where we’ll use three types of the videos we create to create other snippets of
creative content that you can post regularly.
By creating additional content from your regular videos we’re squeezing every bit of life
from your content and making sure they get seen by people who consume content in
different ways.
Plus we’re also building up a vault of content that you can re-use time and time again.
Cut down videosBlogs Audio ContentSocial Media Posts
Repurposing

With Video Toolkit we’ll teach you how to create and schedule the bitesize content that you
should be posting regularly.
Live VideosSocial Media Stories Social Media Engagement
Bitesize Content
The great thing about Video Toolkit is we’ll give you all the support you need to make sure
you stay on top of your content marketing goals, learn from your

Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes
Repurposing
Level 1 - Creating your pillar content, these are the videos that we’ll base the rest of your
content on.
Level 2 - Repurposing, this is where we’ll use three types of the videos we create to create
other snippets of creative content that you can post regularly.
Level 3 - Sharing, we teach you how to share your content and make sure it’s seen by the
right people on a regular basis.
Cut down videosBlogs Audio ContentSocial Media Posts
Live VideosSocial Media Stories Social Media Engagement

Tell us where you see video ﬁtting in
with your business…

Or email:
ofﬁce@redbookproductions.co.uk

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Red Book Productions: The Video Plan

1. The Video Plan

2. Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes Pillar Content First up, we create your main video content. This varies depending on your aims, but the basis of the content revolves around a solid website video along with regular video content. Having regular content, posted tactically will help you and your business stand out to the right people. We’ll work with you to create the content and then feed it to you on a regular basis with instructions on how and where to share it.

3. Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes Repurposing This is where we’ll use three types of the videos we create to create other snippets of creative content that you can post regularly. By creating additional content from your regular videos we’re squeezing every bit of life from your content and making sure they get seen by people who consume content in different ways. Plus we’re also building up a vault of content that you can re-use time and time again. Cut down videosBlogs Audio ContentSocial Media Posts Repurposing

4. With Video Toolkit we’ll teach you how to create and schedule the bitesize content that you should be posting regularly. Live VideosSocial Media Stories Social Media Engagement Bitesize Content The great thing about Video Toolkit is we’ll give you all the support you need to make sure you stay on top of your content marketing goals, learn from your

5. How it ﬁts together…

6. Regular FAQ VideosAbout Us Video Video TestimonialsBehind the Scenes Repurposing Level 1 - Creating your pillar content, these are the videos that we’ll base the rest of your content on. Level 2 - Repurposing, this is where we’ll use three types of the videos we create to create other snippets of creative content that you can post regularly. Level 3 - Sharing, we teach you how to share your content and make sure it’s seen by the right people on a regular basis. Cut down videosBlogs Audio ContentSocial Media Posts Live VideosSocial Media Stories Social Media Engagement

7. What next?

8. Tell us where you see video ﬁtting in with your business…

9. Head to: videotoolkit.co.uk/video-audit

10. Or email: ofﬁce@redbookproductions.co.uk

Red Book Productions: The Video Plan

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