1. YOUR ONLINE
MARKETING FIRM
We connect your brand with your customer
through social media, content marketing, digital
advertising, earned media and branding.
We’re analysts who understand your target
audience. We publish content in the right place
and promote to increase your engagement and
drive traffic to your website. We track, measure
and get real results, always adapting and fine-
tuning our strategy in the ever-evolving online
world.
Your brand has a story to tell. We care about
your brand’s representation online. We humanize
your brand in a social space and engage
daily with your target customers. We increase
brand awareness and drive real results for your
business.

2. CONNECTING
YOUR BRAND
WITH YOUR
CUSTOMER
Technology connects the world. It knows no
borders. It gives us access to more opportunities
than ever before – but with everything just a click
away, why is what you want unobtainable?
Technology may provide your brand with a direct
route to customers, but you still need the right
directions.
And that’s where we come in. To connect, relate
and inspire.
We care about YOUR vision, voice and values. We
understand your customer’s wants and needs.
We bring your brand to life online.
Through our proven process, we translate binary
code into beautiful content that is relatable and
relevant. We create meaningful experiences for
your customers.
Your brand has a story, but a great story is not
impactful if you have no means by which to share
it.
When you partner with Expand YOUR Brand
Consulting, you join a team of strategic thinkers
who connect the big idea with the creative mind.
We make sure your brand is seen by the right
person at the right time, so you don’t have to
worry.
We track results and celebrate your wins. We unite
to inspire.
That is our story. Now let us tell yours.

3. 1.1 _ Analyze
1.2 _ Strategize
1.3 _ Create
1.4 _ Optimize
1.5 _ Publish
1.6 _ Promote
1.7 _ Engage
1.8 _ Track & Fine-Tune
1.9 _ Measure
1.10 _ Report
1.11 _ Adapt
2.1 _ Brand DNA Discovery
2.2 _ Competitive Research
2.3 _ Audience Research
2.4 _ Target Audience
2.5 _ Persona Development
2.6 _ Messaging Strategy
and Development
2.7 _ Customer Journey
2.8 _ Strategic Brief
2.9 _ Brand Management
2.10 _ Brand Asset Analysis
2.11 _ Brand Asset Optimization
4.1 _ Social Media Content
4.2 _ Video
4.3 _ Photography
4.4 _ Blogging
4.5 _ eMail
4.6 _ Website
5.1 _ Sentiment Analysis
5.2 _ Social Listening
5.3 _ Facebook
5.4 _ Twitter
5.5 _ Instagram
5.6 _ Google+
5.7 _ LinkedIn
5.8 _ Pinterest
3.1 _ Social Strategy
3.2 _ Content Strategy/Mapping
3.3 _ Platform Implementation
6.1 _ Campaign Goals
6.2 _ Campaign Types
6.3 _ Objective, KPI Development,
Creative Strategy, Content
Planning, and Design
7.1 _ YouTube
7.2 _ Live Footage:
Mini-Documentaries
7.3 _ Live Footage:
Talking-Heads Videos
7.4 _ 2D Motion Graphic Videos
7.5 _ Visual IDs
8.1 _ Owned Media
8.2 _ Earned Media (PR) Strategies
8.3 _ Paid Media
8.4 _ Media Coverage
8.5 _ Influencers by Category
9.1 _ Social Advertising
9.2 _ SEM (Search Engine Marketing)
9.3 _ Digital Advertising
9.4 _ Google Analytics
10.1 _ Database Growth
10.2 _ Segmentation
10.3 _ Automated Programs
10.4 _ Promotions
10.5 _ Client Retention
10.6 _ Reporting
14.1 _ Logo Design
14.2 _ Business Cards
14.3 _ Letterhead and
Envelopes
14.4 _ Identity Package
14.5 _ Collateral System
14.6 _ Print Collateral and
Identity Materials
1.0 _ OUR APPROACH
4.0 _ CONTENT
MARKETING
2.0 _ STRATEGIC BRAND
DEVELOPMENT
5.0 _ SOCIAL MEDIA
MARKETING
3.0 _ ONLINE, SOCIAL &
CONTENT STRATEGY
6.0 _ ONLINE MARKETING &
SOCIAL CAMPAIGNS
7.0 _ VIDEO
8.0 _ INFLUENCER MARKETING
9.0 _ ADVERTISING
10.0 _ EMAIL MARKETING
11.0 _ WEBSITE
12.0 _ REPORTING
13.0 _ ACCOUNT
MANAGEMENT
14.0 _ BRANDING
TABLE OF
CONTENTS
3

4. 4
1.0 _ OUR APPROACH
1.1 _ Analyze
The starting point of every marketing endeavor must be a clear understanding of the brand,
target audience and industry. Our team combines extensive research with an indepth audit to
determine just how we will connect your brand with your customers online.
1.2 _ Strategize
An online marketing strategy is driven by data and by your brand story. We will identify the right
keywords for targeting your custom audience. We will strategize the best language to bring your
brand to life online. We will identify specific platforms for driving more traffic to your website,
converting more leads and increasing your bottom line.
1.3 _ Create
We believe content should inspire, educate, entertain and convince. Our creative content
approach will make your brand stand out from the rest in the online realm. Our team of writers,
photographers, videographers and designers will develop strategic content that distinguishes
and validates your brand as an industry leader.
1.4 _ Optimize
Whether it’s improving your SEO, driving more traffic to your website or expanding your reach on
social media, optimization is a piece we can measure in a quantifiable way. By combining the
right content with the right keywords, we’re able to hone in on the customer journey and draw a
more focused attention to the end result you desire.
1.5 _ Publish
The online world never sleeps. It’s a 24/7 machine and publishing content anytime, anywhere
won’t get results. We understand not only when content should be published, but also where
and to whom. We help your brand break through the clutter and be seen by your target
customers - whether that’s through social media, earned media, blogs, press releases, and
whatever other outlets your customers are present on.
1.6 _ Promote
Promotion ensures that your content is actually seen by your audience. We make each piece
of content relevant to your real fans. We also promote to targeted audiences to grow a larger,
likeminded community of followers. We increase your shares, comments and likes organically
and through online promotion. We target the right customers on the right platforms to achieve
the greatest results.

5. 5
2.0 _ STRATEGIC BRAND
DEVELOPMENT
1.7 _ Engage
We represent your brand voice in every single aspect of your marketing strategy, whether
that’s in the creation of content or when talking with a fan who replied to your social media
post. We follow back, comment back, converse and share. We engage in meaningful two-way
conversations. We bring your brand to life online by staying active and accessible. We outreach
to potential customers to grow your online presense.
1.8 _ Track & Fine-Tune
We track results of content, likes, engagements, shares, click through rates and more to see
where there is room for improvement. We evolve and fine-tune your strategy so you’re always
publishing the content that has the highest propensity to succeed. We know which keywords,
images, advertisements and call-to-action statements work, all the while tracking results, so we
can repeat history and better the future of your business.
1.9 _ Measure
We help you set goals for your brand and go above and beyond to achieve these goals. We
measure these goals both quantitatively, through data and analytics, and qualitatively, through
conversation and relationship analysis.
1.10 _ Report
We set up checkpoints to communicate your results and look over the data with you. We
explain the numbers in terms you understand and transform statistics into meaningful insights.
We celebrate your wins and seek out areas for improvement.
1.11 _ Adapt
Our team is actively and constantly looking for ways we can improve your strategy and increase
your reach. We’re both trend setters and trend followers. We know when to try something out of
the box and when to go with the flow. We’ll always be the first to inform you of an update in the
online world and how your brand can benefit from new tools. We adapt your strategy to blend in
with the online trends and stand out to your target customers.
Expand YOUR Brand Consulting is a online content marketing company. We offer
brand development for execution in online marketing.

6. 6
2.1 _ Brand DNA Discovery
Your brand is your unique genetic code. A brand is a living organism. It is the foundation on
which successful organizations and brands are built. A brand instills confidence and creates
loyalty. Most of all, brand DNA controls your identity, behavior, longevity and personality. Having
a powerful brand reduces a buyer’s perception of risk and makes the purchase choice easy.
Brand is what your customers believe your company is as compared to your competition. With
Brand DNA Discovery, you can leverage a consistent and distinctive brand that communicates
your values and meaning to your customers. By employing a variety of methods to establish
powerful perceptions of your brand in the minds of your customers, Expand YOUR Brand
Consulting will evaluate and develop your core brand promise that commands leadership in your
industry.
2.2 _ Competitive Research
After the workshops and interviews with your key customers, we perform a simple competitive
summary of your top three competitors. We review their slogan, positioning for campaigns and
overall brand colors.
2.3 _ Audience Research
Audience research is used to identify and assess ever changing elements of how your audience
wants to be spoken to. Audience research helps provide feedback on what they are saying
about your products and services in order to make well-informed day-to-day and long-term
strategy decisions. Our audience research helps us formulate the right message for your
company.
2.4 _ Target Audience
We will define your target audience and determine who you want to make an impact on. We will
draft a campaign messaging plan for how to best communicate to your audience in a way they
will understand. Once we know who your audience is, we can determine where they hang out
online. The marketing platforms we choose will correspond with the audience you are targeting.
2.5 _ Persona Development
After getting to know your audience and what platforms they’re on, we will develop personas
that profile your ideal target customers. We examine their demographics, needs, wants and
fears. We get to know the personality behind your target customers so we know exactly how
to speak and respond in a social space. This defined picture of your target customers will be
a cornerstone of our marketing and guide us in creating smart strategies aligned with your
business objectives.
2.6 _ Messaging Strategy and Development
Each segment of your target market has different needs and perspectives. In order to create a
strong and long-lasting impression in your prospects’ mind, create awareness and demand for
your products or services you need to have a clear, consistent and effective message strategy

7. 7
throughout your communications. Expand YOUR Brand Consulting will help you craft the right
message strategy that will quickly address each of your audiences at every key touch points,
they are likely to use and engage and drive them into sales conversations.
2.7 _ Customer Journey
With the sales of any product or service, there is a four-step buying process:
• Discovery: Buyer becomes aware of the product or service
• Consideration: Buyer identifies possible solutions, compares and engages
• Decision: Buyer confirms, justifies and finalizes the desire to purchase the product or service
• Relationship: Buyer is satisfied and prompted to buy again over time
Expand YOUR Brand Consulting will develop a strategic plan that anticipates customer goals,
touch points, emotional responses, customer thoughts, and the overall customer experience.
This comprehensive chart will aid in marketing outreach strategies.
2.8 _ Strategic Brief
Expand YOUR Brand Consulting will develop a strategic brief that summarizes all research on
your brand, audience, competition, messaging strategy and customer journey. We will have
a robust discussion to present your strategic brand development and ensure you have a full
understanding of this important blueprint for your brand success.
2.9 _ Brand Management
The relationship you build with your customers online can have a lasting and powerful impact
on your company, for better or for worse. Putting your best foot forward requires a dedicated
team of managers who care about your brand. We’re all about creating a narrative that supports
a positive brand experience. We address issues with special care and outstanding customer
service. We make sure your brand is represented correctly online. It’s not just about the quantity
of conversation you have online, but it is also about the quality. We develop best practices and
prepare an execution plan ahead of time - whether to create or enhance your online reputation.
2.10 _ Brand Asset Analysis
Our analysts perform an in-dept online audit of your digital branding assets. We help you identify
what pieces are currently missing from the puzzle and what assets you’ll need to make an
impact for your brand. We will make expert recommendations for integrating and optimizing
your digital assets. All brand assets work in sync to increase your brand awareness, drive traffic
to your website, capture leads and drive sales.

8. 8
2.11 _ Brand Asset Optimization
In a world of bitesize content, assets are a vital setup component when launching your online
marketing strategy. Brand assets may include imagery and basic product photography,
infographics and visual design, testimonials and reviews, and any other piece that will remain
a constant aid to your online content. Our team of creatives may also be an asset and play a
consistent role in executing your strategy.
3.1 _ Social Strategy
Your social and content strategy is a blueprint for all marketing and advertising success. From
workshops and research, we will create an overall strategy designed uniquely for your brand.
Your strategy overview will include:
• A current state and situational analysis, including an audit of all pre-existing marketing
materials
• Objectives and goals
• Brand vision, voice and values
• Target audience research, sample personas and key traits
• Keyword analysis and hashtag development
• Influencer outreach strategy
• Key Performance Indicators, smart goals and recommendations
• A content strategy and customer journey
• Social media content examples
• Marketing integration recommendations
3.2 _ Content Strategy/Mapping
Your content strategy must drive awareness around your brand and inspire customers to invest
in your product. From a customer standpoint, purchasing a product is either an emotional or
rational decision. Our content marketing matrix will help you decide where your content values
lie. Depending upon your product or service, your content strategy will vary to fit into one or
more of the following four categories:
After your company has undergone strategic brand development, we are able to
create a social and content strategy for execution in online marketing. This strategy
can be amplified with an online and social advertising strategy.
3.0 _ ONLINE, SOCIAL &
CONTENT STRATEGY

9. 9
• Entertain (Emotion + Awareness): We will use entertaining content to draw emotion from your
online audience and build awareness around your brand. Brand awareness is important in
building a strong community of online followers that engage and share content.
• Educate (Rational + Awareness): We will use educational content to drive awareness around
your brand and inform customers of your value. Educational content supports customers in
a rational purchase decision based on knowledge. This type of content will engage online
followers to ask questions and seek out information online.
• Inspire (Emotional + Purchase): We will use inspiring content to drive customers to an
emotional purchase decision. Inspiring content aims to tell the story of your brand through
powerful imagery, endorsement, etc. This type of content is meant for driving sales.
• Convince (Rational + Purchase): We will use convincing content to drive customers to a
rational purchase decision. Convincing content gets straight to the point with facts, product
features and calculated rewards of investing in your product. This type of content is meant for
driving sales.
We will draft a content plan, map out categories and topics, and provide examples of how they
impact engagement. We will develop out a customer journey (see Strategic Brand Development:
Customer Journey) to move customers through the buying process.
3.3 _ Platform Implementation
We will implement all applicable social media platforms. Implementation tasks will vary
depending upon the platform and may include Facebook tab development, community building,
claiming listing locations, and setting up the integration of all platforms. We will build out your
strategic approach.
In the new-age world of online marketing, content is king. Expand YOUR Brand
Consulting excels at creating content that stirs up a conversation, evokes thought and
brings a human element to your brand online. Content comes in the form of written
language, photography, branded imagery or video production and can be published
on a variety of different marketing platforms to capture desired results.
4.0 _ CONTENT MARKETING

10. 10
4.1 _ Social Media Content
As content marketers, we look for ways to connect with your target customers in a relevant,
interesting and relatable way. Customers seek genuine and meaningful online interactions with
your brand. We focus on YOUR audience and create content that is in line with their values,
wants and needs. We measure our impact in engagement, likes, impressions, click-through
rates, and other data tools that help us understand customer behavior.
4.2 _ Video
We provide a collaborative process motivated by the value of the company’s story and
objectives. Expand YOUR Brand Consulting production team creatively guides you through
pre-visualization, pre-production, scripting, scheduling, production, post-production and onto a
successful delivery.
4.3 _ Photography
Expand YOUR Brand Consulting has an in-house photographer and studio to produce
professional quality photography to use for content. Whether it’s isolating your product to show
close-up detail, or shooting your product or service in a lifestyle setting, we are well versed in all
types of photography. Professional photoshop and branded design will also aid in bringing your
brand personality to life in a photograph.
4.4 _ Blogging
A blog is an integral part of your company website. We edit or create content for your review on
a weekly to monthly basis. This may include everything from writing, purchasing and attaining
licensing for the imagery, uploading the blog to your website and ensuring that SEO best
practices are used for creating and publishing of the content.
4.5 _ eMail
With sophisticated email marketing tools, we are able to track and monitor your email database
to generate segmented audiences. Through the power of email, your brand can send targeted
messages toward segmented audiences to increase relevancy, therefore improving email
participation and likelihood of engagement. Targeted emails and special promotions sent only to
those most likely to convert will support your brand and increase your engagement rate.
We will give you a roadmap for successful email marketing. Services may include editing
or creating content, buidling a newsletter template and connecting you with the right email
marekting platform.
4.6 _ Website
A website is a vital component for every brand, especially brands that sell products online. We
will develop full or partial website content that connects with your audience, represents your
brand voice and meets your brand objectives. We also provide editing services to revamp your
current website content.

11. 11
By having webpages with content that is relevant to your audience, you will improve your quality
score for online advertising programs and increase the likleyhood of your audience converting
into paying customers.
Integration of all online platforms is a powerful marketing tactic.Building unique webpages will
aid in your social outreach strategies. By linking social content to specific webpages, your
audience will have a higher propensity to trust your brand.
Expand YOUR Brand Consulting offers full service social media management.
We create content, actively drive conversation with your customers through daily
community management, target conversation outreach through keywords and
location, drive and monitor hashtag campaigns, and engage with online influencers.
We are the hands and feet of your brand online. Through our initial workshop, we will
create a social media strategy and integrate all platforms applicable to your brand.
5.0 _ SOCIAL MEDIA
MARKETING
5.1 _ Sentiment Analysis
Every piece of content your brand publishes online must connect with your target customers.
This means you must know how your customers perceive and discuss your brand online. We
analyze online conversations specific to your brand products and services. This research gives
our team of strategists and creatives a clear picture of your brand reputation today. We compare
our findings with your future goals and help you build a roadmap to connect the two.
5.2 _ Social Listening
For a brand to succeed in the online realm and live among their target customers, they must
both blend in and stand out. Blending in means knowing exactly what your customers are
talking about online - the current trends they’re following, language they’re using and behavior
they’re portraying. Social listening uncovers the gaps between your brand’s current strategy and
the current cultural state of your audience. Your brand also must stand out among the clutter.
We’ll feed the information we learn from listening into your content, campaign and outreach
strategy. Standing out means having exceptional and professional-quality content, being human
in our outreach strategies, constantly observing and identifying areas for improvement, quickly
responding to challenges and keeping our eyes wide for new opportunities.

12. 12
5.3 _ Facebook
We will build a community that you can continually interact with and activate. A consistent and
captivating content strategy will increase awareness to your target audience, ultimately leading
to more exposure and interaction with your company. We manage the conversations with your
fans and inform them of your brand value, services, and product offerings.
5.4 _ Twitter
We monitor relevant conversations on Twitter happening in real-time through hashtags,
keywords and geotargeting. We will use our formula to reach out to your target audience,
encouraging them to join the conversation around your brand in an environment that’s engaging
to them. This will allow us to drive your potential customer back to your feed on Twitter for
further engagement.
5.5 _ Instagram
Instagram is an image-based platform that allows us to creatively showcase your brand in
unique and interesting ways. Imagery is an integral part of your brand’s success on this platform,
and we will incorporate your company’s existing library of product images to your Instagram
profile, or explore the opportunity of creating additional/new photography. We have an in-house
photographer and studio to produce professional quality photography to use for content.
Professional photography, Photoshop, and branded design aid in bringing your product or
service to life. We will encourage customers to get engaged and post user-generated content
through a strategic hashtag strategy and we will monitor relevant conversations happening in
real-time through hashtags and keywords.
5.6 _ Google+
Google+ will help raise awareness for your website and enhance your SEO. It allows brands
to create hangouts and groups of like-minded people, making it easier to send out audience
specified content and topics.
5.7 _ LinkedIn
We will grow your connections with your target customers. We monitor both personal and
brand pages. We explore business-to-business opportunities. We connect and join industry
groups that are relevant to your brand. We reach out to people in the community to generate
leads.
5.8 _ Pinterest
We will creatively incorporate your company’s existing library of product images, or explore the
opportunity of photography, and encourage customers to “pin” their favorite products. We’ll
establish board with an eye toward both your brand and your target audience’s larger interests.
We’ll actively manage the conversation and update pins with with continuous conversation
management, appropriate calls-to-action, and hashtag development. Pinterest is an image-
based platform and good photography is an integral part of your brand’s success. We have

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The purpose of all online marketing and social campaigns is to grow a better
connection between your brand and your customers. When your core brand values
drive your campaign, you can develop clearly defined goals and connect with your
like-minded customers. We will define the purpose, cause or belief that inspires your
brand and get to the core reasons for why customers would want to invest in your
brand.
6.0 _ ONLINE MARKETING &
SOCIAL CAMPAIGNS
an in-house photographer and studio to produce professional quality photography to use for
content. Professional photography, photoshop and branded design aid in bringing your product
or service to life.
6.1 _ Campaign Goals
We will set quantitative and qualitative goals for your social media campaign. We will determine
overarching goals and accomplishments, whether increasing brand awareness, improving
customer loyalty, driving people to your website, increasing sales, growing your online audience,
sharing your brand story, campaigning for change, or launching a new product. We will define
what you want your audience to feel to craft a more persuasive message.
6.2 _ Campaign Types
Once we have clearly defined all of the above, we will decide how we will put your social
media campaign into action. There are many ways to connect through social media, i.e.,
start a hashtag campaign, launch a video series, give back and inspire people to be a part of
something better, or launch a contest/giveaway.
6.3 _ Objective, KPI Development, Creative Strategy, Content Planning, and Design
The first step in developing an effective campaign for any marketing and social media platform is
to collaboratively develop clearly defined objectives. Once established, we can then provide the
Key Performance Indicators (KPI) associated with these objectives. We will use the knowledge
from workshops to establish clear expectations and growth models.

14. 14
Videos can be used in a multitude of ways: to increase sales, promote brand
awareness, improve corporate communications, etc. All of these applications share
one common goal: to deliver a message to YOUR audience.
Our Video Process is proven to be effective because we care about what you’re trying
to accomplish. After we’ve confirmed your objective, we find out who you’re trying to
communicate with, how to best present your message to them, and which distribution
method is best for your video in today’s marketplace.
We can provide you with live footage videos. Tell your story and captivate your
audience through interviews, product or service videos, tutorials and more.These can
include everything from unscripted reality mini documentary’s to talking heads.
We also provide 2D motion graphic videos, visual effect videos, and visual IDs, all while
providing a collaborative process motivated by the value of your company’s story and
objectives. Expand YOUR Brand Consulting’s production team creatively guides
clients through pre-visualization, pre-production, scripting, scheduling, production,
post-production and onto a successful delivery, regardless of what form that delivery
takes.
7.0 _ VIDEO
7.1 _ YouTube
We will manage this platform and each video within your channel. We will optimize each video
for improved search engine results by adding relevant tags. We will also organize them into
appropriate playlists. We can share your videos within other social platforms to drive awareness
and connection with your brand. We will search out and gather together video content related to
your brand, then organize these videos into appropriate playlists and comment as appropriate.
7.2 _ Live Footage: Mini-Documentaries
Mini-documentaries are designed to help companies tell their story to their customers. These
documentaries are mainly built on question and answer style interviews of key people within
or around the organization with what we call “B-Roll” to reinforce the message within the
story. Mini-Documentaries have a lot of pre-production work to outline the story, setting up the
interviews and for planning the additional shots (B-Roll) for impact. The production can occur
over several weeks or months, depending on the size and scope of the work. In addition, the
post-production can be intense, due to the review of footage, editing and graphic work.
Expand YOUR Brand Consulting will provide you with a fine edit for review and the final
deliverable (max of two edits).

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7.3 _ Live Footage: Talking-Heads Videos
Talking-heads videos are straight one-on-one videos that communicate one subject to the
audience. These are used to help position thought leaders around a specific industry.
For each talking-head video we allow for one person to be involved in the video production, we
provide basic graphics throughout the video, and up to two rounds of edits.
7.4 _ 2D Motion Graphic Videos
Motion graphics are graphics that use video footage and/or animation technology to create the
illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
Expand YOUR Brand Consulting offers the full-package service of creating motion videos with
strong messaging for all sizes of companies. Pricing is customized for you you based on the
planning and research you provide for the video. Editing for 2D motion graphic projects is
limited once production begins, but two rounds of edits are included during the design stage of
the project.
7.5 _ Visual IDs
EYB will create dynamic animated visual ID graphics package for your brand to be used
consistently across all videos. This high level design and animation will cohesively reinforce the
brand throughout all of your videos. With the Visual ID package, your brand will be perceived
as professional setting it apart from videos with less production value. The Visual ID package
comes with up to two rounds of editing and can include:
• Animated Intro
• Animated Outro
• Personalized Intro and Outro
• Lower third animation for titles
• Location Animation
• Still graphics with brand logo
• Three animated transitions
Influencers are people with high status profiles and an impressive community of
followers. Our team of community managers taps into their like-minded group of
followers through available outreach tools. Depending upon your brand’s growth
strategy, influencer outreach can include targeting media outlets (journalists, television,
print, etc.) or online communities and potential brand ambassadors by category.
8.0 _ INFLUENCER MARKETING

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8.1 _ Owned Media
Are you taking full advantage of your website, blog, social media channels, local listings and
other owned media platforms? These are the driving landing pages behind your brand and
vital components for your success. Your owned media is where your potential customers are
researching and making a final purchase decision around your products or services. We will
help you maintain and optimize your owned media platforms. Our data analysis tools allow us
to track lead conversions, bounce rates, unique viewers and page traffic. We turn this data into
a strategic plan for your brand to find cost-effective solutions for attracting and keeping the
attention of more customers.
8.2 _ Earned Media (Online PR) Strategies
We will review or create a press release and strategize the most effective online media outlets
to reach out to for maximum exposure. We will outreach to these influencers online, share
your press release and heighten awareness to gain earned media - publicity gained through
promotional efforts rather than paid advertising.
8.3 _ Paid Media
Many brands jump right into paid media without first setting up an owned media and earned
media strategy. Paid media may provide quick Return On Investment, but when owned,
earned and paid media work in unison, they provide your brand with longevity and Return On
Relationship. We integrate your paid media strategy with all marketing strategies and ensure that
you’re funneling your budget into the areas that will provide the most ROI. We help you target
the ideal audience at the right time with the right content, lowering your monthly costs while
driving more traffic to your website. Using our real-time data analysis tools, we track your results
against your brand objectives and fine-tune our strategy to help you reach your sales goals.
8.4 _ Media Coverage
Influencers in the media include those working in television, journalism and radio. We will interact
and create strategic relationships between your brand and these media outlets. We will work
with them to spread awareness and share your product, service or event with their audience.
8.5 _ Influencers by Category
We will help you influence your target customers through profitable relationships with online
influencers. We select the right influencers and measure their influence relevant to your brand.
We target specific categories in your industry and tap into an audience of like-minded people.
This can include bloggers with a large following.

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9.1 _ Social Advertising
We use numerous tools to grow fans on your profiles or channels. All of these tools are organic
fan growth mechanisms that allow you to connect with real people. We do not buy fans or
followers, but we will ask you to invest a certain amount of advertising dollars to support our fan
growth strategies throughout the year. We recommend that you establish an advertising budget
where we can provide CPC programs to drive in platform awareness and engagement.
Our methodology is a four-step process of discovery, design, development, and deployment.
Our approach is to increase campaign efficiency by improving the conversion rate, while
lowering the cost per action, through active day-to-day campaign management. We actively
work to manage your campaigns, ensuring they meet your online marketing goals.
Social Media advertising tools are in a constant state of evolution, becoming more targeted and
effective as each platform progresses. Facebook Advertising is a powerful tool that allows you to
target by a person’s location, demographics, interests, behaviors and more. Twitter advertising
allows you to target tailored audiences by keywords, interests, industries and more.
Other social media advertising platforms will be considered based on your brand product and
services. Expand YOUR Brand Consulting is always at the forefront of social media advertising
techniques and will introduce your brand to new online advertising opportunities as they arise.
9.2 _ SEM (Search Engine Marketing)
Search Engine Marketing attracts your target customers to your website at the very moment
they’re searching for your product or service online, whether through Google, Bing or Yahoo. We
perform a comprehensive keyword analysis of the most commonly searched phrases to ensure
your advertisements show up at the top of search results. SEM can include Paid Search, Cost-
Per-Click (CPC) or Pay-Per-Click (PPC) advertising. With PPC advertising on Google AdWords,
you only pay when someone clicks on the ad to visit your website or calls your business.
It is important to work with an expert company in SEM to maximize your ad spending. We
provide cost effective solutions that help you improve your bottom line and increase your ROI.
Advertising is a means of communication designed to promote a brand to persuade
the audience to purchase a product, a service or an idea. Every day, we are
bombarded by hundreds of advertising messages. At the end of the day, how many of
them do we remember? Maybe a couple? A successful campaign creates a dialogue
between the target audience and the brand. It inspires us. Most importantly, a strong
advertising medium leads to a purchase decision. Expand YOUR Brand Consulting
designs various types of advertising messages using innovative and unique methods
that will inspire your audience and create loyal customers.
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9.3 _ Digital Advertising
Why target just anyone on the Internet when you could be taking advantage of detailed
customer data? Our programmatic digital advertising software IntuiTRACK targets the right
person with the right ad in real-time. It understands your customers and knows who is most
likely to buy. Dead-on precision impacts your customers at the time of purchase, driving higher
conversion rates.
We offer demographic targeting, behavioral targeting, geotargeting, retargeting and contextual
advertising. We work with your brand to develop a quality and strategic plan that is set up for
better results.
9.4 _ Google Analytics
Google Analytics tracks your website performance, sales and conversion rate to provide you
with data driven insights that will improve your business. Analytics are pulled from your website,
apps and other marketing channels to provide valueable customer information.
Google Analytics will track the routes people take to reach you and the devices they use to view
your website. We will find out how visitors use your website and which webpages are attracting
the most viewers. This will give us strong insights into how well your advertisements and
website are working. We will measure which online marketing strategies perform best and will
track your ad performance to determine where your ad budget is most effective in reaching your
target customers.
Google Analytics Goals will accurately evaulate the effectiveness of your online business and
marketing campaigns. You choose your Goals and Google Analytics measures how well your
website is fulfilling your target objectives, whether that be to make an online purchase, submit
contact information for a lead generation site, or any other goal that can be monitored. It tracks
the number of conversions and the conversion rate so you always have insights into how well
your website is meeting your specific objectives.
Google Analytics will also help us assess your content strategy and keyword performance.
After receiveing data, we can better optimize your website for SEO whether in body copy, URL
structure, metadata, headings, source code, duplicate content, sitemaps, etc.
We are well versed in this platform and know how to read data to define your current online
status and set goals for improving your engagement and click-through rate.

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10.1 _ Database Growth
Through research and email capturing on your website and/or social platforms, we’ll expand
the number of contacts in your database and grow the audience you can reach through email
marketing.
10.2 _ Segmentation
We will segment your email list into different campaigns. One way to identify and prioritize “hot”
sales-ready leads will be through Lead-Scoring. We will create Lead-Scoring conditions that
prioritize contacts based on points scored for demographic target data, and behavioral touch
points including email, website and form submissions. This will allow us to target your audience
based on their behavior and provide a framework for delivery of the right content and message.
10.3 _ Automated Programs
We will create and monitor drip and nurture campaigns that run at a frequency. This could
include onboarding programs, loyalty programs, trigger emails, progressive profiling and thank
you pages. We will set up a drip campaign that sends messages in a specific tempo. Messages
will be sent over time - building programs for beginning, middle and bottom buying stages.
Email messages are only sent when the recipient in your list meets the exact criteria.
10.4 _ Promotions
Email marketing is a great platform for promoting advertisements and specials. It can boost
engagement and sales with return customers and encourage new customers in your contact
database to purchase, visit your website or learn more information about your brand.
10.5 _ Client Retention
Depending on your goals and capacity, we can utilize your email marketing campaign to inspire
advocacy, provide helpful and friendly reminders, share information on current contests or
promotions, etc. Each of these strategies help to increase your customers’ lifetime values.
10.6 _ Reporting
After your email has been sent out, we will track analytic data and report the results back. We
will compare expectations with outcomes to fine-tune your future email strategy for best results.
We will give guidance to nesseccary and possible revisions in your content.
Email Marketing will build your reputation and encourage lasting relationships. It is an
effective strategy for driving more traffic to your website, as well as being a touchpoint
for promoting product sales, discounts, and special deals. We have the ability to
integrate your CRM into our email marketing system, identify different segment lists,
and create and launch email campaigns that are relevant to each list.
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Expand YOUR Brand Consulting will develop your website from the ground up, including web
designs, written and visual content, blog content, and integration with all social media platforms.
We offer full or partial website development, as well as services to revamp your current website.
We require a monthly reporting meeting to discuss the progress of your marketing strategies.
This reporting will cover the KPI metrics and a summary of recommendations for the following
months as appropriate. This allows both you and us to compare expectations and necessary/
possible revisions to ensure that we are on point with your current marketing objectives.
An Account Manager dedicated to your brand will organize and communicate all information
through your company and our internal team. Every week, your Account Manager will relay
future content for approval and feedback. If applicable, your Account Manager will send you
monthly reports, as well as schedule meetings to discuss analytic data and the progress of your
marketing strategies.
14.1 _ Logo Design
A logo is a visual representation of an organization that reflects its brand image. It is the
foundation of your brand identity. It increases your visibility and allows your target market to
recognize your brand. A strong company logo successfully conveys what your company is
about. Your attitudes and values are reflected through your corporate logo. Expand YOUR
Brand Consulting can design your corporate logo to have a powerful impact on existing and
Your website is the connection between your brand and your customers online. It will
be integrated with nearly every part of your marketing strategy. Your website must
promote brand trust and be a true representation of your products and services.
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WEBSITE
REPORTING
ACCOUNT MANAGEMENT
BRANDING

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prospective customers and increase your business presence in the market.
In our process you will receive 4 example logos based on our findings to choose from. From
there, you will pick one for further revisions. We will allow two further revisions before delivering
the final product. Your final delivery will be a style guide that includes the logo in all formats,
vector, png, jpg, psd ‘source’ files and a logo color review.
14.2 _ Business Cards
Business cards are reinforcements of the brand for your company to use and we offer both front
and back card designs. Our process allows for three inital versions for you to choose from.
Once you have chosen the direction, we allow up to two revisions to create the final output.
As part of our package, we deliver all files in a print-ready format, with all included source files.
Total number of employees impacts pricing.
14.3 _ Letterhead and Envelopes
Creating letterhead and envelopes allow your customer to connect with your brand and what it
means to them, while reinforcing who you are.
Our process allows for three versions for you to choose from. Once you have chosen the
direction, we allow up to two more revisions to create the final output. As part of our package,
we deliver all files in a print-ready format, with all included source files.
14.4 _ Identity Package
This includes the full design program that incorporates the development of the logo, fonts, and a
visual representation of the brand that includes a design center with the colors, and use of color
palette for branding purposes. Moreover, we craft a presentation of the brand ID into a brand
guidelines document that can be used throughout the lifetime of the company.
14.5 _ Collateral System
Collateral systems allow you to have focused, structured, and consistent marketing materials
while maximizing efficiency and resources. A collateral system reduces the cost of media
placements and unifies the brand communications. It is highly customizable and can be applied
to marketing materials such as print, interactive, and environmental communication.
Because every project will be different, we create a quote for these services based on the
collateral items needed. See our rate card for pricing analysis.
14.6 _ Print Collateral and Identity Materials
Print collateral and identity materials streamline your production process, maintain brand
integrity, and reduce inefficiencies. At Expand YOUR Brand Consulting, we provide print
collateral and identity materials that are custom designed to meet your specific needs, maximize
efficiencies and ultimately save your hard-earned dollars. Identity materials include POP
materials, packaging, merchandising, shelf-talkers, and promotional items.

22. WE
BRING
YOUR
BRAND
TO LIFE
ONLINE
3611 SW Hood Avenue, Suite 100
Portland, Oregon 97239
503-443-1022
info@thinkeyb.com
Facebook.com/ExpandYOURBrand
Pinterest.com/ExpandYOURBrand
YouTube.com/user/EYBConsulting
@ThinkEYB @ThinkEYB
Expand YOUR Brand With Us!
You may feel like there is an endless opportunity to connect your brand with your
customer, and you can’t be everywhere at once.
We’re here to let you in on a little secret – you are exactly where you need to be.
For without disconnect, we would have no reason to connect. And it’s through your
journey to find that connection where you learn the most about your brand.
Online marketing is no longer just a broadcast to the masses. It is a two-way
conversation between like-minded people. After all, what do humans do? We talk to
each other. About anything and everything. And we listen too – because we care.
Talk with us about taking the next step toward success. We’re ready to drive real
results for your brand online.
Visit ThinkEYB.com for online marketing portfolios and case studies
related to driving real results for our clients.