Presentation at IBM Connect 2012 event in Orlando. Co-presented with Carol Sormilic, VP of Global Workforce & Web Processes

1. CNWO01 The Evolution of a Global Workplace: how social
technology keeps us connected
Carol Sormilic | Vice President, Global Workforce and Web Process Enablement | IBM
Mark Heid | Program Director, Social Analytics | IBM
© 2012 IBM Corporation

2. Agenda
 Globally-integrated Carol
 A new year, a new world
 Social to the rescue
 How we do it!
 The numbers tell the story
 Social is not just about the workplace!
 Making social work for you!
 An HR social intelligence dashboard
 Social analytics for a global workforce
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3. Globally-integrated Carol
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4. My story could be any IBMers story...
 500,000 + workforce
 In 170 countries
 At 2,000 locations
 With 50% working remotely!
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5. A new year, a new adventure
Monday 2pm Tuesday 2am
New York, U.S.A. Shanghai, China
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6. Social to the rescue!
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7. Who needs Superman when you have social...
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8. The numbers tell the story...
 87% increase skills
 84% access experts quicker
 84% share knowledge with others
 77% re-use assets
 74% increase their productivity
 64.5% improve personal reputation
 64.5% increae their sense of belonging
 59.9% increase sales
 42.2% improve customer satisfaction
Source: Luba Cherbakov, IBM Distinguised Engineer (Feb 2010)
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9. It's not just about the workplace...
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10. Making social work for you...
Instead of...
“What is the ROI?”
Think:
“a new way of getting work done.”
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11. 5 keys to making social work
1) Change behavior
2) Create a robust infrastructure
3) Integrate the platform
4) Integrate your business units
5) Evaluate privacy issues
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12. Thank you for your time!
Carol Sormilic
Email: sormilic@cn.ibm.com
Twitter: @carolsormilic
LinkedIn: Carol Sormilic
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13. A Social Intelligence Dashboard for HR
13 | © 2012 IBM Corporation

14. Overview
 The HR Social Intelligence Dashboard is a collaborative effort between IBM
Research, Corp IT and Corp HR
 IBM specific solution for sentiment analysis of internal and external social media
data
 Augments internal IBM employee surveys with analysis of unstructured data
 Helps IBM business leaders better understand what IBMers think about topics such
as employment brand, sentiment about specific policies and practices
 Allows IBM to act in near real-time based on "trending" topics, tailor offerings
based on employee sentiment and external perception, and compare ourselves
against the competition
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15. Social Analytics: Key Advantages for IBM
internally
 Augment IBM employee surveys with social media data
 Better understand what IBMers think about our products, services, and clients
 Tailor IBM products, services, and programs based on employee sentiment
 Ability to act in near real-time based on trending topics
 Leverage extensive IBM social media footprint
 IBM has >25,000 employees on Twitter, >300,000
on LinkedIn, and 198,000 on Facebook
 Internally over 300,000 IBMers use Communities,
Blogs, Wikis, Profiles, Forums etc. in IBM Connections
 Understand what a competitor’s employees are
saying about their employer
 Compare / benchmark against the competition
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16. Vision: HR Social Intelligence Dashboard
Input CCI Output
Data sources Analysis Reports
• Internal • Number of posts • Sentiment
→ IBM Connections • Tone: % positive, → Dimensional
including % negative, % Analysis
Communities neutral, %
Forums, Blogs, • Affinity
ambivalent Relationships
Microblogs, HRIW
etc. • Filtering and • Evolving Topics
targeted analysis by → Relevant Topics
• External
Business Unit
→ Twitter, Facebook, → Associated
/Geography /Job
LinkedIn, Glassdoor, Themes
role/ Tenure
etc • Predictive models → Ranking and
volume
End User: Workforce Analytics
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17. Example capabilities
→ Glean employee → Perform trend analysis
Sentiment Analysis
Trend Analysis
sentiment across entire of sentiment over time
company and within
micro-segments
→ Determine unexpected → Discover related topics
Topical Analysis
Affinity Analysis
affinities across multiple above and beyond your
analytic dimensions search
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18. Data privacy: Code of ethics
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19. Pilot Use Cases
Employee Health and
Recruitment
Engagement Wellness
→ Understand how
→ Immediate IBMers feel about → Gauge brand
recognition of health programs perception in India
employee sentiment → Gauge sentiment
→ Evaluate external
→ Identify issues reputation of IBM of competitors’
and alert relevant health programs employees in India
stakeholders → Talent acquisition
→ Causal analyses
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20. Main Dashboard view
Sources of Data
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21. Drill down on Engagement
Sentiment summary:
44% of the data reflects a positive sentiment
around Engagement, while 14% of the data
indicates Negative sentiments
21 | © 2012 IBM Corporation

22. Evolving Topics
(Areas not considered in the model)
We build an initial model and based on the data in the snippets and input from
Subject Matter Experts, we establish a baseline.
CCI will also provide us into a view of frequently used terms that we haven't
considered in our model – these are called “Evolving Topics”
22 | © 2012 IBM Corporation

23. Evolving topics
(Leaders)
In the case of “Leaders” we find other
keywords used frequently such as
“Challenges”, “Focus” and “teams”
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24. Relationship matrix
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25. Thank you for your time!
Mark Heid
Email: mheid@us.ibm.com
Twitter: @mheid
LinkedIn: Mark Heid
25 | © 2012 IBM Corporation