The One Where I Tried To Open A Fox Cafe
That is going to tell a somewhat unusual story... a story about starting a getting Mass Exposure for a fox cafe! - Going viral with 6000 signups in a week and receiving national and international press (HuffPost, Telegraph, Guardian, TimeOut etc) - Sponsorship opportunities from Foxy Bingo and Fox's mints - Me meeting my nemesis Jean from Hampshire - Actually getting some live foxes to be in the cafe - Then getting hold of some hedgehogs, squirrels and badgers - Having to pull the plug after a journalist threatened to 'out me' - The potential of the fox cafe coming back in 2018 You need to be there... afterall, if you are doing great work, this is often not enough, you need to learn how to tell a large amount of people about your sh*t hot product for practically 0 marketing investment. If you do this... you will be much more likely to succeed.
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The One Where I Tried To Open A Fox Cafe
- 1. The one where I tried to open the world’s first Fox Cafe By Mark Colgan @markpcolgan
- 2. About Me ...just for context Marketer Londoner from London Get Bored Easy Love A Wind Up*
- 7. Londoners HIpsters Love A Niche...
- 8. Meet Stevie
- 9. Stevie the fox website
- 10. Concept ...of the Fox Cafe Ballot (scarcity) 2 Tickets per email Play with real foxes In a cafe Secret East London Location (mystery) Fox’s Mints & Fox’s Biscuits (does not contain actual foxes)
- 11. Pre-Launch checklist Build in referral loop Automate Email Responder Add Additional referral in email Pick one or two channels Create Scarcity Identify journalists to send a press release to
- 12. Thank you page
- 15. Launch checklist @mention Press Contacts: Small > Medium > Large Send press release - to journalists who had covered other niche hipster events
- 18. Tumbleweed
- 19. Early Press
- 21. Early Press
- 22. Early Press
- 23. Early Press
- 24. Early Press
- 25. Money
- 26. £2ooo0
- 27. I need to get some foxes!
- 28. I Got Foxes!
- 31. More Press
- 32. More Press
- 33. More Press
- 34. More Press
- 35. I Got Baby Hedgehogs, squirrels and badgers!
- 40. Nemesis
- 41. Jean & Dr Dan
- 43. Twitter Warriors
- 44. Spin - CHaRiTy
- 46. panic
- 47. panic
- 48. It’s Over! Or so i thought...
- 49. It’s Over!
- 50. It’s Over!
- 51. It’s Over!
- 53. Results
- 57. Lessons Learnt
- 58. No 1. Don’t open a fox cafe
- 59. Lessons learnt Great product / service Build in virality Reverse look up contacts Start small and move up Don’t be afraid to fail as you never really fail
- 60. Questions ? @markpcolgan Yellow O - B2B SaaS Marketing ● Customer Acquisition ● Customer Engagement and Success ● Customer Driven Growth ● Animal Themed Parties www.yellowo.co.uk Email me your no.1 challenge with B2B Marketing to mark@yellowo.co.uk
Notas do Editor
- New phone number - pranked my friend a week before his wedding day. Pretended I was a caterer cancelling on him Inappropriate gifts in secret santa with no name on it - Director opened it in front of the whole office Finger Game
- And they will often believe anything. So as a joke I thought… Why not set up a cafe with live foxes.
- World’s first Fox Café. 6 very cute young foxes that are fully trained and domesticated. East London. Hot drinks and Fox’s Biscuits and will finish off with Fox’s Glacier Mints. Foxes often receive a lot of bad press due to nuisance they cause in urban areas from Destroying bin bags, digging gardens, fouling on the street and making noises throughout the night. However our aim is to change that perception and show you how foxes are playful gentle creatures. Complete the form on this page to enter the ballot for the chance to spend 1.5 hours with Stevie and his friends at a secret venue in East London.
- Fox’s biscuits and Foxy Bingo PR Team
- Email sent to my work address Mentioned my MD’s name