Discover 8 valuable tips for writing a killer video script that attracts views and converts visitors into customers. http://www.overflowlocal.com About Us Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers. As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design. Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.

1. 8 Tips For
Writing An Effective
Video Script
Video Marketing Tips for Small Businesses

2. It is impossible to produce an effective
marketing video without a great script.
The script is the blueprint for your video.
Everything else in it – the visuals, music, actors
and even the call to action – will be dictated by
the script.

3. If you are planning on a one-minute video, it
may surprise you to know the script will only
need to have about 150 spoken words in it.
That’s not much time to convey your message.
With that in mind, here are some tips to help
you write the best possible script for your video.

4. 1. Before you start writing, ask yourself the
following questions:
a. Who is the audience for this video?
b. What is the bottom line message I want to get
across?
c. What are the key benefits I want to relay?
d. How do I want to present my solution?
e. What do I want viewers to do after watching?

5. 2. Think about the audience for your video
and choose the right tone.
For example, you may want a more formal tone
for a B2B video, while a conversational or
humorous tone might be more effective for a
video aimed at the general public.

6. 3. Remember that people have
short attention spans.
4.
Mention your audiences’ biggest frustration
near the beginning of your video.
When you do that, you give people a reason
to continue watching to the end.

7. 4. Know what your core message
is and stick to it.
For example, if the message you want to convey
is that your law firm has the most experience of
anyone in town when it comes to handling
divorce, you need to make that the focus of
your video.

8. 5. Repetition can be good.
Remember those short attention spans, and give
viewers a way to retain the information you are
conveying in your video.
Don’t overdo repetition, but a well-timed repeat
of your core message can go a long way toward
improving viewer retention.

9. 6. Have a strong call to action.
Don’t assume that viewers will know what you
want them to do at the end of the video – tell
them.
Examples might include “Contact Us Today”
or “Subscribe Now.”

10. 7. If you do decide to go with a longer script,
then your focus must be on
entertainment.
Very few people are going to watch a 2 or 3
minute sales pitch, but they might watch it if
you give them a funny or touching story with
characters they can care about.

11. 8. Read your script out loud
before recording it.
It’s not enough that your script looks good on
the page – it also needs to sound good.
When you read aloud it is more likely you will
catch awkward wording or repeated phrases.

12. It can be tricky to get your message across in
only 150 words, so be prepared to put in some
time getting the script just right.
And if writing isn’t your strong suit, you can
always hire a professional to write it for you.

13. Want toLearnMore?
Contact Us Today!
www.overflowlocal.com
Thank You For Viewing!