Resume for Mark Adcock - an experienced Senior Marketing Manager with a broad set of skills spanning deep technical to broad tactical. Specializing in Mobile Devices, Brand Marketing, and Experiential Events. Currently seeking new opportunities in San Francisco.

1. Mark Adcock San Francisco •Phone: (425) 269-6275 • Email:mark@markadcock.com
STRATEGIC AND CREATIVE SENIOR MARKETING MANAGER
EXPERIENTIAL MARKETING LEADER | GLOBAL BRAND DEVELOPMENT | CORPORATE & STRATEGIC EVENT SPECIALIST
I’m a passionate, award-winningMarketingManager with a solid record of working on products that shapeour lives. Many
of the products that I’ve worked on have literally changed the world in which we live. I enjoy connecting people to products
in ways that areunique and memorable and I am inspired by companies that are innovativeand thoughtful.
My experience includes drivingglobal brands& products such as the HTC One, Beats Audio, MicrosoftExchange Server, and
Dolby Laboratories. I have an extremely diverse set of skills ranging fromdeep technical to broad tactical and would loveto
bringthose to an energized company and be part of a team that’s ready to make history.
 15 years of experience drivingaward-winningevents, comprehensive marketing programs, and memorable brand
messaging.
 Exceptional team player drivingglobal brands& products such as the HTC One, MicrosoftExchange Server, and
Dolby Laboratories.
 Unique blend of results-oriented management skills,deep technical capabilities,broad tactical,and project
management.
 Ability to align diversestakeholders includingC-level executives, partners,customers, and sponsors with
considerationsfor cross-functional & cross-cultural teams.
 Exceptional track record of creatively integratingtechnology products and designingimmersiveexperiences that
bringbrands and products to life.
 Adaptive and creativethinker who designs uniqueand memorable activations .
CORE SKILLS & COMPETENCIES
PRODUCT &MARKET SEGMENTATION BRAND &PRODUCT MESSAGING TEAM LEADERSHIP
 EXPERIENTIAL MARKETING PRODUCT MESSAGING  MARKETING CAMPAIGN DESIGN
 MOBILE DEVICES &TECHNOLOGIES CHANNEL MARKETING PRODUCT LAUNCH EVENTS
EXPERIENCE
MSH Consulting JUN 2014 – CURRENT
SENIOR DIRECTOR
 Channel Marketing – Providinghigh-touch,rapid-resultmarketingservices includingchannel executions,project
management, and GTM events and executions. Specializingin mid-programcourseanalysis/correction and team
realignments designed to accelerate programsuccess.
 Clients – Programs for clients includingDolby,TPG, JC Flowers, Blue Cross/BlueShield and HTC America.
 Budget Management – Complex budget management up to $10M.
HTC Americas, Inc. MAR 2010 – MAY 2014
SENIOR MARKETING MANAGER, RETAILMARKETING, TRADE MARKETING
 Strategic Planning – Worked directly with President of the Americas to selectopportunities and define marketing
programs drivingHTC to #3 in global phone brands.
 Executive Leadership – Partnered with Presidentand C-Level leadership defininguniqueengagements designed to
increasebrand awareness,customer loyalty,and drivecustomer retention levels to 90+%
 Channel Marketing - Create and executed global GTM marketing plans with key strategies that included consumer
research,segmentation, positioning,messaging,lifecyclepricing,channel marketingprograms & promotions.
 Event/Trade Show Management – Lead and manage team to develop and deliver holisticevent strategy for North
America Sales & Marketing. Comprehensive ownership of presence at key industry events includingCTIAand CES. Align
stakeholders,strategy, and budgets dynamically to meet business goals.Received award for 2011 CTIA booth design.
 Campaigns/Marketing Plans – Collaborateand advisechannel marketingmanagers on channel opportunities including
CRM, Social Media,Retail/POS,and Dealer channels.
 GTM Readiness – Drive channel,retail,and field marketing teams to launch readiness with precision execution around
events, collateral,PR,and product launches.

2. Mark Adcock – Page 2
 Brand Messaging Campaigns – Develop memorable marketing activations for innovativeproducts such as theHTC
Incredible,EVO, and the HTC One as well as the HTC YOU brand campaign.
 Strategic Sell-in Meetings – Create sophisticated,intimate, and visually-rich environments with spot-on messaging
showcaseproducts and secure buy-in drivingto $25M+ in sales.
 Spend Reduction - Reduced event expenses by up to 20% on budgets up to USD$1m by closely monitoringspend,in order
to identify value-addingopportunities and negotiate cost-savingsolutions with vendors and suppliers.
Key Events, Inc. JUN 2007 – MAR 2010
SENIOR ACCOUNT MANAGER
 Event Technology/Online Services – Design and develop multi-path attendee registration systems. Create mobile instant
pollingplatformenablingboth real-time attendee interaction and evaluation.
 Event Planning & Strategy – Research and write proposals;uniqueto each clientproviding options for priceand
experience. Define creativedesign for standardized proposal formats and budget templates.
 On-site Execution and Logistics – Lead Event Manager and flexiblevirtual-teammember on events rangingfrom charity
fundraisers to high-touch executive retreats.
Impact! Events/Wadeware Consulting SEP 2003 – JUN 2007
CORPORATEEVENT MANAGER
 Strategy Development – Providestrategic analysis of mobileindustry events identifyingthe most effective opportunities.
Work to identify the scopeof participation achievingthe maximum level of productpenetration.
 Budget Management – Projectand fiscal-year management includingestimates,status,purchaseorder & invoice
processingas well as final reconciliation with an emphasis on costmanagement.
 Planning and On-Site Execution – Responsiblefor all aspects of small and large-scalemeetings and technical conferences.
Serve as the focal contactfor the client,attendees, partners,sponsors,and external vendors.
Microsoft Corporation FEB 1995 – SEP 2003
PRODUCT & PROGRAM MANAGER, EXCHANGE SERVER
 Product Marketing – Manage product positioningand key messagingto increaseproductsell -in and driveadoption.
Develop messagingcontent and delivery strategies of the productthroughout entire lifecycle.
 Launch Strategy –Managed strategic deployment activities for top-tier industry events such as MEC (8K attendees),
TechEd (15K attendees), WorldwidePartner Conference (10K), etc.
 GTM Collateral – Create vertically-targeted collateral (whitepapers, kits,demos) for field and customer use. Defined
systems and processes to driveglobal alignment though a singlerepository.
 Press/Reviewer Relations – Facilitatekey relationshipswith industry publications to create positiveexposure. Managed
review tours,junkets, and printreviews drivingExchangeServer to 115M seats and +$750M annually.
 Partner Management – Create 1:1 relationships with key OEM partners such as Dell and HP to design,develop, and
facilitatemarketingprograms intended to driverevenue and partner success.
 Courseware Development – Define and create cohesive vision in design,architecture,and deployment of technical
supportcourseware. Develop MCP exams and initial MCP programfor industry accepted certification.
EDUCATION
B.S. Degree, Data Communications; Foothill College - PaloAlto, CA, relevant experience associatedwith a Master’s.
General Studies, Prerequisites; CityCollege - SanFrancisco, CA
ATS METADATA
The following data represent skills and key words designed to specifically support alignment of my work history to ATS systems. While they arenot included as exact text-strings within my
resume text, they are applicable to my job history. Please feel free to ask me about how my experience maps to these skills. I have precise, specific alignment to every skills/term listed
Multi-tasker, HR, Senior Manager, Internal Customers, External Customers, Product Development Cycle, Startup, Complex Projects, Contractors, Contract Negotiation, Develop Presentations,
Business Development, Partner Marketing, Social Media, Events Manager, A/V, Beverage, Billing,Contracts, Event Management, Hotel, Liaison, Lighting,Presentation, Target Audience,
Transportation, Work Collaboratively, Event manager, Program Management, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneNote, Cloud Services,
SaaS, Vendor Relationships, Trade Shows, Field Sales, Manage Budgets, ManageVendors, Reporting, Ability to Prioritize, Cross-Functional Teams, Detail Oriented, Organized, Plans,
Requirements, Social Media, Customer Service, Marketing Strategy,Market Research, DriveMessaging, Analytical, Analytics, Customer Insights, Mobile Apps, Mobile App, Android, Product
Management, Training, Competitive Research, Marketing and Sales, Product Roadmap, Mobile Applications, Identify New Opportunities, Marketing Events, Partnership, Proactive,Proactively,
Swag, Customer Experience, Event Coordination, Event Management, Marketing Executive, Presentation, Presentations, Product Knowledge, Customer Requirements, Metrics, Budgeting,
Internal Stakeholder, World-class, Decision Making, Accountable, Collaboration, Consistent, Dedicated, Driven, Excellent Interpersonal Skills, Passion, Self-starter,Management Experience,
Vendor Management, Communicate Effectively, Box, DropBox, OneDrive, Time Management, Team Management, External Partners, Conduct Site Visits, Negotiate Contracts, Industry
Procedures, Task Management, Executive Management, Provide Direction, Verbal Communication Skills