12. European programme for the generic promotion of processed vegetables Campaign 2006-2009 Results overall In France, consumption of processed vegetables increased by almost 3% between 2006-2008.This growth continued in 2009.

13. European programme for the generic promotion of processed vegetables Campaign 2006-2009 Learnings A big step has been made towards encouraging health professionals to be more positive and more active in recommending processed vegetables. It is time to maintain this level of positive thinking and to encourage consumers. To deal with national (eating)habits is not always easy: there must be room for national actions (based on the campaign starting points).

14. European programme for the generic promotion of processed vegetables Campaign medio 2010- medio 2013

16. European programme for the generic promotion of processed vegetables Campaign medio 2010- medio 2013 Communications objective Improve the overall image of canned and frozen vegetables so they are perceived as the tasty, healthy alternative to reach the daily recommended amount of vegetables which is part of a healthy diet.

24. European programme for the generic promotion of processed vegetables

25. European programme for the generic promotion of processed vegetables Online banners

26. European programme for the generic promotion of processed vegetables Online banners

27. European programme for the generic promotion of processed vegetables Ad NL

28. Floor sticker NL

29. European programme for the generic promotion of processed vegetables Campaign medio 2010-medio 2013 TV France/Belgium http://www.unilet.fr/pub.php?recordID=17 http://www.unilet.fr/pub.php?recordID=18

31. European programme for the generic promotion of processed vegetables Campaign medio 2010-medio 2013 Actions year 1 Evaluation

32. European programme for the generic promotion of processed vegetables Challenge ...

33. European programme for the generic promotion of processed vegetables Campaign medio 2010- medio 2013 Thank you for your attention.