In order to ensure your global rewards provider has the insight and expertise in providing award fulfillment and delivery, as well as in designing and implementing programs of these types, this presentation will provide 8 strategic questions you should ask your global rewards provider.

1. 8 QUESTIONS
YOU SHOULD ASK
BEFORE YOU
SELECT A
GLOBAL REWARD
PROVIDER

2. Why the Interest in Global Rewards?
Global Loyalty Initiatives are Growing
• Consolidation of U.S. businesses make expansion into
global markets a great growth and revenue opportunity
• Increase/Ease of Global Marketing
- Easier for consumers to purchase
- More choice for consumers
- Easy market entry increases competitive activity
• Leveraging existing knowledge/natural extension

3. We Also Heard Challenges and/or
Points of Pain?
“Operating a global loyalty program is definitely more complicated
and challenging than operating a program for US based audiences
only. In different regions we have a different customer bases and
not all benefits for the US audiences are benefits for these other
regions.”
“Getting all of our regions on the same page is a monumental
task. It becomes even more complex by the fact our customers
speak different languages, and have different customs
depending on the region they are in.”
Verbatims, Maritz Research Study, Oct/2011

4. Question #1:
What Countries Do You Support?
(Include Languages Available By Country)
• International Presence
GLOBAL
PENETRATION
• Communication/Language of Choice
– Translation

5. Google Translation Example
Spike the Tsann pump high-pressure steam coffee machine the TSK-1826B4
value price gourmet coffee shipped the same day can be ordered
The end of the sun appliance shops snapped up
$359.00 1 day, 14 hours and 58 minutes
Details >>
Per account can be purchased up to two
Dangdang price: ¥ 399.00
Market price: ¥ 999.00 (¥ 640.00) to save you
Customer Rating: 49 people evaluation, 89.8%
of the Recommended
Location: Beijing city Shipping: express each
order shipping instructions
Sunshine the Litian Mall service promise:
Sunshine Litian Mall assure you that the sale of licensed goods are genuine. With the
warranty certificate and Sunshine force, days Mall invoice, enjoy the Genius
service, and shopping malls to buy goods to enjoy the same quality assurance.
Sunshine Litian Mall also provide you with a competitive commodity prices and
membership discount system, please rest assured to buy!
After service:
This product Quanguolianbao, enjoy Warranty Services
As a result of quality problems or failure, and enjoy the return within 7 days, 15 days
replacement, enjoy free warranty Warranty Services within the warranty period on
the 15th!
Statement: Because manufacturers will be without any advance notice to change the
product packaging, origin or some accessories, the Division can not ensure that
customers receive the goods and store pictures, place of origin, appendix is ​exactly the
same. Only to ensure genuine goods, manufacturers unified standard configuration! And
to ensure consistency with the same mainstream market new products. The store does
not update, please understand!

6. Question #2:
Describe Your Global Rewards Collection and How
You Ensure “Cultural Relevance”
• Total number of rewards by country
DEPTH/BREADTH
OF COLLECTION • Number of reward categories
BY COUNTRY • Vouchers (Gift Certificates)
• Merchandise
• Travel
• Experiential
• Charities
• Frequency of Reward Collection Updates
• International Mega Brands and Regional
Brands

7. Question #3:
Describe Your Fulfillment and
Customer Service Model
(Include Your Reward Return Policy)
FULFILLMENT CUSTOMER
PROCESSES SERVICE
• Order Process • Phone
• Inventory Management • Email
• Shipping Guarantees • Languages
• Manufacturer’s Warranties • Hours
• Reward Returns
• Service Level Agreements

8. Question #4:
How Can We Be Assured that
Brand Image/Standards are Maintained?
• Website Appearance
BRANDING
• Communications
• Reward Collection
• Customer Experience

9. Question #5:
Describe Your Company’s Experience and
Tenure in the Global Reward Fulfillment Industry
COMPANY COMPANY GLOBAL CLIENT
BACKGROUND OPERATIONS VALIDATION
• Length of time fulfilling • Integration Process • Number of clients
global rewards serviced to date
• Hosting
• Financial Stability • Two current client
• Business references
• Scalability Continuity/Disaster
Recovery Plan • Link to actual viewable
global reward website
• Ability to handle Large
Volume Levels –
Infrastructure

10. Question #6:
What Is Your Future Roadmap For
Global Rewards?
• Long term needs vs. short term needs
GLOBAL ENHANCEMENT
BUSINESS – Market Expansion markets
PLAN – Additional language/translation
needs
– Customer Service
• Features/Updates/Modifications
– Wish List
– Auctions
– Gifting
– Supplemental Pay

11. Question #7:
How Can You Help Mitigate Risk and Manage the
Complexity of Doing Business in Multiple Countries?
INTERNATIONAL • Currency Conversion
KNOWLEDGE/
EXPERIENCE • Legal and Tax Requirements by
Country
• Political Instability
• Purchasing Power Parity (PPP)

12. Question #8:
What Global Challenges Should
We Be Aware Of?
• Pricing
GLOBAL VS. U.S.
CHALLENGES • Promotions (sweepstakes)
• Cash Rewards
• Communications
• Efficient/Economical In-Country
Support Model

13. ULTIMATE GLOBAL PARTNER GOAL
SELECT A PARTNER, NOT A VENDOR
 CAN FULFILL YOUR SHORT AND LONG TERM GLOBAL
NEEDS
 HAS SIGNIFICANT GLOBAL EXPERIENCE
 OFFERS A ROBUST OFFERING OF RELEVANT REWARDS BY
COUNTRY
 SUPPORTS YOUR COMMUNCATION STRATEGY
 PROVIDES PROGRAM METRICS AND REPORTING
 CENTRALLY MANAGES YOUR PROGRAM
 WHO YOU FEEL COMFORTABLE WITH REPRESENTING
YOUR BRAND

14. Still Need More Information?
Cheryle Frenzle
Loyalty Strategist/Consultant
636.827.3995
cheryle.frenzle@maritz.com
Mary Luckey
Reward Strategy
636.827.3940
mary.luckey@maritz.com
www.maritzmotivation.com