This Webinar held on 1/16 Discussed Best Practices including: • LinkedIn – making yourself contactable and showing yourself in the best light • Social networking and keeping in touch with old colleagues; • How are your clients and colleagues using social media; • Winning business and promoting your services through social media and finding the right communities for you Speakers: Sarah Lawrence, senior associate, DLA Piper; Lucy McNulty, managing editor, IFLR; Callum Sinclair, partner, DLA Piper; and Marissa Pick, senior social media marketing manager, Euromoney Institutional Investor View the webcast by visiting: http://bit.ly/1acmtQN or visit IFLR to learn more: http://www.iflr.com

1. Using Social Media to
Further Your Career
15 January 2014
Callum Sinclair, Partner, DLA Piper (callum.sinclair@dlapiper.com)
Sarah Lawrence, Senior Associate, DLA Piper (sarah.lawrence@dlapiper.com)
Marissa Pick, Senior Social Media Marketing Manager, Euromoney (marissa.pick@euromoneyny.com )

2. Introduction
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3. My LinkedIn Story
 6 steps to today
 Decided what I wanted out of LinkedIn
 Joined and designed a basic profile
 Took a course
 Started to use and experiment
 Won some work and realised potential
 Ran 1 to 1 pilot with LinkedIn consultancy
 Quick tips
 Profile
 Groups
 Recommendations/Endorsements
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4. Further Reading
 Winning Work with LinkedIn – An Extended Guide (Adam Gordon,
www.linkedin.com/in/adamwgordon)
 LinkedIn for Lawyers – Connect, Engage and Grow Your Business
(Kirsten Hodgson, www.linkedin.com/in/kirstenhodgson)
 www.linkedin.com/in/callumsinclair
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5. Using LinkedIn to build a brand
 Behind the scenes
 Control
 Personalise your URL
 Using groups
 24/7 – timely, relevant and interesting posts
 Use visuals
 Learn to share
 Promote new services
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6. Avoid common LinkedIn Mistakes
 Stop lying! And a few other mistakes…
 No photo/old photo/glamour shot
 More isn't always better…
 Being 'social' does not mean hard sell!
 Adding people you have no connection with
 Thinking too small
 Use of recommendations
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7. Social Media Misuse
 Recruitment – vetting/discrimination issues
 Misuse during employment
 Posting inappropriate comments/material
 breaching client confidentiality
 Infringing third party IP rights
 Harassment/bullying/unlawful discrimination
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8. Misuse of Social Media on termination
of employment
 Competing Interests
 How can LinkedIn assist employees on termination of
employment?
 Access to former employer's client details
 LinkedIn announcement
 Profile update
 Articles/Groups/Discussions
 Do LinkedIn contacts = Confidential Information?
 Who owns your LinkedIn contacts?
 In the course of employment v personal account?
 Whitmar Publications Ltd v Gamage and others [2013]
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9. Social Media – New issues for
Restrictive Covenants?
 Quick recap on main types of restrictive covenants:
 Non-compete, non-solicitation, non-dealing and non-poaching.
 Non-Solicitation – what amounts to solicitation in the context of
LinkedIn?
 a targeted approach to clients; and
 an explicit or implicit request to do business
"Dear [ ]
This is to inform you that I left the Partnership of Taylor Stuart & Company on 18 November 1994. With
effect from 1 December 1994.
I shall be establishing my own professional practice and can be contacted above.
Yours sincerely."
 Risk in updating LinkedIn profile?
 Use of non-dealing covenants?
 Non-poaching of employees?
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10. Practical Solutions for Employers?
Work dedicated LinkedIn account
Copy LinkedIn contacts over to employer's main database
Require employees to amend the visibility of connections
Right of access/password control
Be specific regarding social media in restrictive covenants e.g. specify what
amounts to solicitation – try and remove uncertainty
Require employees to delete existing or prospective clients from all social
networking sites and/or close down their LinkedIn account
Prohibit employees from reconnecting with clients or prospective clients for the
period of their restrictive covenants
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11. @Marissapick
 Demonstrate your proficiency with all things digital,
including Twitter & Facebook
 This shows you’re up on digital trends, which affect every
company
 Employers are increasingly looking for this competency in potential
employees
 This is important for baby boomers: If you’re over 50, companies
are worried that you won’t be able to use social media and other
digital tools
 The fastest growing demographic on Twitter is the 55-64 year age
bracket
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12. @Marissapick
 Learning from your digital network
 Have a two-way dialogue and listen to other people’s points of
view
 Becoming part of an online community is a great way to identify
and follow trends in your areas of interest
 Turn to your network through Facebook and Twitter with specific
questions about your field, for a job search, or for other ways of
advancing your career
 Not everything you read is true!
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13. How can you use Facebook to further
your career?
 Promote yourself on your Facebook page
 Include a link to your CV, your LinkedIn page, or Twitter profile
 Highlight skills and experience using the tools Facebook gives
you
 Feature pictures of your projects or latest work
 Use your events calendar to promote any speaking engagements
or seminars you are attending
 Highlight and tag any associations you’re a member of to boost
your credentials
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14. How can you use Twitter to further
your career?
 Use Hash Tags
 Attend Twitter Chats
 Build a Supportive & Engaged Network
 Locate Industry Conference’s and Events
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15. Other Platforms to Utilize
'Vine Resume' Woman Gets a Job
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16. Think Before You Post
 Marina Shifrin quit her job in a viral video dancing in office at
4:30 am from her Taiwanese animation company due to
frustration over her boss requiring quantity of videos versus
content
 To date the video has received 17 million+ views
 What happens on YouTube stays on YouTube
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17. Questions
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