1. STUDENT EDUCATOR
PROGRAM
TRAINING BINDER
2011–2012

2. 1. Introduction
WELCOME
• Mission//Vision//Values
• Student Educator Contact List
• Student Educator Requirements & Responsibilities
• Student Educator Office Information
TOUR TIPS
• Types of Tours
• Student Educator Tour Scheduling
• Guidelines for Giving Tours
• Effective Touring
• The First 5 Minutes
• Hammer Student Educator Intro Script
RESOURCES
• Checklist
• Student Educator Resources
• Student Educator Guided Tours in Los Angeles
• Student Educator Self-Evaluation Form
• Hammer Museum Exhibition Calendar
2. The Hammer Museum
• HAMMER Fact Sheet
• Armand Hammer, LexisNexis Academic
• Randi Schmelzer, Hammer Time, UCLA Magazine
• Ann Philbin, The Museum Revisited, Artforum
• Hammer Museum, LA WEEKLY
3. Institutional Critique
• Pierre Bourdieu, Distinction: A Social Critique of the Judgment of Taste
• Alexander Alberro, Introduction: Mimicry, Excess, Critique
• Andrea Fraser, An Artist’s Statement
• Carol S. Jeffers, Museum as Process
• Judith H. Dobrzynski, No More ‘Cathedrals of Culture’
• Andrea Fraser, Museum Highlights: A Gallery Talk (Text to the video of her performance for reference)
4. Understanding the Museum Audience
• John H. Falk and Lynn D Dierking, Museums and the Individual
• John H. Falk, Making Museums Work for Visitors
5. Tour Didactics
• Daniel Arcand, The Thematic Tour
• Maria K. Shoemaker, Watching Children Grow: A Guide to Childhood Development
• Danielle Rice, What to do When People Talk Back! Questioning Modern Art
• The Art of Questioning in Art
• UCLA Hammer Museum Docents: Techniques of Touring Children and Adults Too
6. Permanent Collection
7. Reference/Resources
CONTENTS

3. welcome

4. MISSION // VISION // VALUES
MISSION
The Hammer explores the capacity of art and artists to impact and illuminate our lives.
Through its collections, exhibitions and programs, the Hammer examines the depth and
diversity of artistic expression through the centuries, with a special emphasis on the art
of our time. The museum advances UCLA’s mission by contributing to the intellectual life
of the University and the world beyond.
VISION
To continually evolve the role of the museum in order to facilitate new ways for art,
artists, and audiences to engage with the world.
VALUES
• We believe that art can be a powerful positive force in the world.
• We encourage an enthusiastic and passionate engagement with art and ideas.
• We integrate the voice and vision of artists in everything we do.
• We embrace change and know that innovation and risk-taking are critical to our
success.
• We question authority and the established canons of art and culture, and we do not
shy away from controversy.
• We are committed to a generosity of spirit that fosters a welcome, accessible, and fun
atmosphere.
• We are international in scope, while placing the Los Angeles artistic community at the
core of our program.
• We support new approaches to the history of art, from the Renaissance to the present,
through rigorous scholarship and innovative thinking.
• We champion the work of emerging and overlooked artists.
• We investigate the realm of ideas in all disciplines through an active public forum.
• We recognize that our greatest assets are our talented and dedicated staff and our
generous and supportive donors, large and small.
• We love artists.
September 2010

5. STUDENT EDUCATOR REQUIREMENTS & RESPONSIBILITIES
Requirements
1. Research, write, practice, and lead tours to diverse audiences, ranging from elementary
school students to senior citizens. Tours of the Permanent Collection and the Franklin D.
Murphy Sculpture Garden are always available for our visitors. Additional traveling tours
that you will be required to create and lead this year include: Hammer Contemporary
Collection, Now Dig This! Art and Black Los Angeles, Alina Szapocznikow, Marx Collection.
2. Commit to at least 3 tours per month, to fluctuate based on need.
3. Be punctual and maintain good communication with your supervisor and fellow Student
Educators.
4. Commit to four regular hours per week, Monday through Friday, plus occasional
one-hour meetings.
5. When not giving tours, work on tour preparation and other Hammer Museum education-
related projects.
6. If you need to reschedule a tour, please contact fellow Student Educators on your own
and arrange for a replacement. Call your supervisor at least 24 hours in advance if for
any reason you cannot give a tour for which you have been scheduled.
Responsibilities
It is understood that school is the priority and schedules can be tight, but in order to
ensure the ongoing success of the Student Educator program and as a part-time employee
of the Hammer Museum, we ask that you embrace your responsibilities as passionately
as our full-time staff. Your professionalism and good communication as it relates to your
Hammer commitments is expected and much appreciated.

6. STUDENT EDUCATOR OFFICE INFORMATION
1. Student Educator work stations are available for your use and are located on the 3rd and
4th floors of the museum offices. You will need to check out a “bug” from the front desk
in order to access the 4th floor.
2. Login ID: workstudy
Password: work123
3. Please keep in mind that any correspondence with the public as well as Hammer staff
must be responded to within 24 hours.
4. Save all personal working files on the public drive (“P drive”) in your folder with your name:
P:Academic ProgramsStudent EducatorSStudent Educators 2011-2012
5. All tour-related information is saved in the Tour Notes folder:
P:Academic ProgramsStudent EducatorSTour Notes
a. Tour notes are organized by exhibition
b. Save all of your tours in the appropriate exhibition folder and name your tour files
consistently (Last Name, First Name, MM.YY)
c. Checklists, press releases, etc. will always be placed in the Curatorial folder within
each exhibition
6. Always confirm your regularly scheduled hours and any changes with your supervisor.
7. All tours are kept on the Hammer Tours Google calendar.

7. tour tips

8. TYPES OF TOURS
Pre-booked Tours
60 Minutes
This tour is the most traditional we offer. Groups will choose one exhibition to visit, and a
Student Educator guides the visitors on a discussion-based tour lasting 45 – 60 minutes.
Each tour is tailored appropriately based on the group’s type and age.
20/20
A less formal tour, the 20/20 tour begins with a 20 minute gallery talk followed by 20+
minutes of free flow. During this time, visitors are able to wander and interact with the art
individually, while the Student Educator is on-hand to field questions and start discussions
with members of the group.
Open to the Public
Gallery Assistants
Every Thursday from 2-8pm, Student Educators are stationed in the galleries for 2 hour
shifts. As “gallery assistants,” the Student Educators are on hand and available to assist
guests by answering questions and engaging in discussions.
Public Tour
Two Student Educators discuss anything in the any gallery or project space. During the
Public Tour, we want to encourage conversation that links the art and our exhibitions to
the outside world. As Student Educators come from a variety of disciplines, each brings a
unique perspective and has the freedom to discuss anything relevant and interesting in
our gallery and/or project space settings. Ultimately, this format allows for more in-depth
and meaningful conversation.

9. SCHEDULING TOURS
Tours are scheduled via a dedicated Google calendar. Each Student Educator is required
to sign up for an average of at least 3 tours per month. This may vary depending on the
exhibition schedule. Procedure is as follows:
1. Sign up for the Hammer Tours calendar on Google. You should have received the link in
your email.
2. Check the Hammer Tours Calendar regularly. At a minimum make sure to check it every
time you come in for your regularly scheduled office hours as tours are constantly being
added and updated.
3. Sign up for tours you can commit to as far ahead as possible. Do this by inserting your
name where it says “OPEN.” (Tours will be labeled as follows: OPEN: Exhibition Name –
School/Group - # of People – Special Instructions).
4. If for any reason you cannot make a tour that you are signed up for, you are responsible
for FINDING YOUR OWN REPLACEMENT. Contact fellow Student Educators and make sure to
update the Google calendar accordingly. Inform your supervisor of any changes that occur
within 48 hours of the tour.
5. ABSOLUTE LAST RESORT: Call your supervisor at least 24 hours before the tour for which
you cannot find a replacement.
Public Tour Count
For all weekly Public Tours, be sure to enter the number of visitors who participated in
your tour on the Hammer Tours Google calendar.
Email Promptness
All emails with the public and Hammer staff must be responded to within 24 hours.

10. GUIDELINES FOR GIVING TOURS
Tours
• Last 45 – 60 minutes
• Are well-researched and thematically organized according to your interests
• Must be modified carefully to fit specific tour needs – from children to seniors
At Least 24 Hours Before Your Tour
1. Check the Hammer Tours Google calendar to confirm size of the group, organization, and
exhibition to be toured.
2. Email the tour contact directly, noted in “event details,” to introduce yourself and confirm
the tour and the time of the tour. We also encourage you to ask if there is anything in
particular the group might be interested in.
Day of Your Tour
1. Arrive with your Hammer and Student Educator badge at least 15 minutes before your
group is scheduled to arrive and check-in with your supervisor.
2. Get admission stickers from the Welcome Desk. Note that all children younger than high
school age do not need stickers.
3. Be relaxed, ready and waiting for your group to arrive at your agreed location. We want all
of our visitors to feel welcome at the Hammer and good ‘ole hospitality will set this tone.
Conducting Your Tour
1. Introduce yourself to and the group leader.
a. Set expectations by reviewing the basic tour with the group leader.
b. Distribute admission stickers.
2. Begin the tour.
a. Introduce yourself to the group, a bit about yourself, a bit about the Hammer
Student Educator program and a brief history of the museum (refer to script).
b. Announce additional exhibitions that are being showcased in the museum as well
as any programs happening at the museum that day.

11. c. Give an overview of the rules. This will be different if the group is adults or school
children, but generally:
i. No touching (unless it’s the Sculpture Garden, which can be touched)
ii. No pens, pencils only
iii. No photography or video (even with cell phones)
iv. Check backpacks and large bags in the lobby
v. No running in the galleries
3. Conduct your tour.
4. When concluding your tour, mention the visitor evaluation forms available at the
bookstore and Welcome Desk. Be sure to thank them for visiting and invite them to come
back often—mention where to find Hammer calendars.
5. Fill out a self-evaluation form available at the 3rd and 4th floor workstations.
6. For all weekly Public Tours, be sure to enter the number of visitors who participated in
your tour on the Hammer Tours Google calendar.
Etiquette
1. Always remember you are the face of the Hammer Museum.
2. Absolutely NO CELL PHONES during tour. Wear a watch instead!
3. Dress appropriately.
a. We want you to express yourself, but use good judgment. “Business attire” is
recommended (i.e. no ripped clothing, no super short skirts, no flip flops, etc.)
4. Always arrive 15 minutes early – our tour groups are often early.
5. Engage with all of our guests genuinely, respectfully and warmly. You won’t know
everything and that’s okay. Art can evoke strong feelings from our visitors and that’s okay
too. If you feel comfortable, our guests will also feel comfortable.
6. Art is for everyone; acknowledge all observations and proposed interpretations.

12. EFFECTIVE TOURING
Your tour can be broken down into four essential elements: content, structure, logistics,
and presentation. Remembering these can guide you in any tour you create.
Content
This is the information that you have to share with your group. Knowing your subject
means understanding broad concepts and trends as well as knowing specific information
about objects.
Structure
Organizing your information is just as important as the information itself.
• Main theme/goal: Choosing a theme or main goal will not only add unity and cohesion
to your tour, but can help you get back on track if you get lost or interrupted. This also
allows for flexibility, as several works can be used to support your theme. The more
focused you are, the more likely you are to create a lasting and meaningful experience
for our visitors.
• Supporting ideas/objectives: These ideas work as evidence for your main theme and
should be broad enough that they can be carried between multiple pieces. For example,
if your main theme is “how to read portraiture,” your supporting ideas could be “facial
expression,” “symbols or attributes,” and “color palette.” These ideas also create unity
between pieces and allow
• Transitions: Transitions help move the tour from one piece to the next, and especially
one room to the next. Give your group something to think about or look for as you move
on. Transitions also provide time to allow the visitors to experience the works before and
after your comments.
• Fun facts: This information is not entirely necessary to support your theme, but is
interesting in itself. Additionally, if your theme is very focused (i.e. “how to read
portraiture”), these facts can be other pieces you find interesting that might not fit as
neatly into your theme.
Logistics:
The logistics of your tour can change depending on the type of group you are touring.
Consider the length and pace of your tour and be prepared to be flexible. Practice
discussing pieces and concepts from a variety of positions in the room. Discuss logistics
with your fellow Student Educators if giving a split or simultaneous tour.

13. Presentation:
The tone of your voice, eye contact, and body language are all important to consider when
touring. Your introduction helps to establish rapport with your group, but be sure to be
consistent with your audience.
The effective use of discussion is also key to a successful tour. Prepare open-ended
questions for the whole group, and never single anyone out. Be sure to validate every
response. If met with silence, offer up your own response for consideration or say, “other
visitors have mentioned…” The key is to keep a relaxed atmosphere where visitors can
feel comfortable answering and asking questions.

14. INTRODUCTIONS: THE FIRST FIVE MINUTES
The first five minutes of your tour are the most important ones. –Bonnie Pitman-Gelles
In the first five minutes of your tour, you must assess who your group is, consider
how your planned tour will work given this specific group (i.e. foreign students with
a translator or senior citizens), and adjust accordingly. It is important to make your
visitors feel welcome while generally introducing the tour.
Find Out Who They Are
As you are distributing admission stickers, information about your group can be gathered
with a few simple questions, such as:
• Have you visited the Hammer before?
• What do you expect to see?
By asking your visitors questions, you not only gain useful information for yourself, but you
also set a positive tone for the rest of the tour. Your questions indicate that you value your
visitors’ responses and that you want to provide a tour that meets their needs and interests.
Let Them Know Who You Are
It is in the first 5 minutes of a tour that visitors get to know you and the Hammer.
Important information to share with your group:
• Your name! You can also briefly describe your background.
• Introduce your institution. With adults, discuss the history or mission; with children, it
may be necessary to start with what a museum is.
• Announce additional exhibitions that are being showcased at the Hammer, as well as any
public programs that are happening at the museum that day.
• Explain the uniqueness of the Hammer Student Educator program. Our program is special
because our students hail from a variety of disciplines and are responsible for formulating
their own tours from start to finish.
Explain the Tour Logistics
Explaining the logistics of the tour will help visitors be comfortable with you as their
guide. Visitors will be more open and receptive to hearing what you have to say if they
are not worried about the logistics, such as how long the tour will be, where you will be
going, and when they can ask questions.

15. Important information to include:
• Which exhibition(s) you will be touring
• How long the tour will approximately last
• What the general form of your tour will be (i.e. discussion-based, highlights of the most
representative pieces, etc.). This may change from tour to tour.
• Encourage questions your group to interject questions and comments
As you make your way to the stairs, be sure to point out to your group where the
elevator is. Never assume that your group does or does not need the elevator—point out
where it is and where the elevator-riders can meet you.

16. HAMMER STUDENT EDUCATOR INTRO SCRIPT
Hello!
My name is ______________ .
I’m a __ year __________ major and I’m happy to host you at the Hammer Museum
today. I’m part of the Hammer Student Educator program which is our docent program led
by UCLA students from all disciplines. We as Hammer Student Educators are responsible
for the entire process of creating a tour from our initial research to sharing what we’ve
learned with you.
The Hammer Museum opened to the public in 1990 and was founded by Dr. Armand
Hammer, the former Chairman of the Occidental Petroleum Corporation. The building was
designed by American architect Edward Larrabee Barnes, with the Billy Wilder Theater and
Hammer Café more recently designed by Los Angeles architect Michael Maltzan. Although
initially founded by Dr. Hammer, the Museum now operates as its own 501(c)(3) non-profit
and is managed in part by UCLA.
Through its collections, exhibitions and programs, the Hammer examines the depth and
diversity of artistic expression through the centuries with a special emphasis on the art
and ideas of our time. We like to think of ourselves as a laboratory of sorts - a safe place
for unsafe ideas.
Today I’ll be taking you through the _____________ exhibition/collection. Please feel
free to interrupt me with questions or comments along the way.
Any questions before we begin?

17. resources

18. CHECKLIST
Send requested office hours to skozal@hammer.ucla.edu.
Attend public programs, flow hours, and tours both at the Hammer and at
other institutions:
Student Educator’s Name
FLOW
Date
Student Educator’s Name
HAMMER PUBLIC TOURS
Date
Program Title
HAMMER PUBLIC PROGRAM
Date
Institution
INSTITUTION TOUR
Date

19. STUDENT EDUCATOR RESOURCES
Lunchtime Art Talks
Each Wednesday at 12:30pm, curators host insightful short discussions of works on
view at the museum. These talks span a wide range of topics, from Impressionism to
contemporary works.
Artist & Curatorial Walkthroughs
Artist and curator walkthroughs are scheduled specifically for Student Educators whenever
possible. Public Programs also arranges additional walkthroughs throughout the year that
are open to the public and to you.
Special Exhibition Catalogues
The best place to begin your research is the exhibition catalogue. You will receive a
complimentary copy of the catalogue for each exhibition you research. If you need more
information, consult the catalogue’s bibliography.
Hammer Office Library
Many of the artists in our collections are represented by catalogues that are already
available in the Hammer offices. The bookshelves around the perimeter of the offices and
are loosely organized. In particular, you may find many older books on the Permanent
Collection and the Sculpture Garden.
Previous Student Educator Tours & Dossiers
Previous Student Educator tours are saved by exhibition on the server in the “P drive”
(P:Academic ProgramsSTUDENT EDUCATORSTour Notes). Also in prior years, docents
and student educators assembled research dossiers of artists in the Permanent Collection.
These are housed in the Academic Programs office.
UCLA Arts Library (www.library.ucla.edu/arts/)
University Databases and elsewhere:
Especially for more contemporary artists and works, you may have to look outside the
museum for more information. If an artist is living and represented by a gallery, contact
the gallery to request more information on that artist. Otherwise, periodicals, journals,
current art publications, and University databases (i.e.: LexisNexis, ARTstor, JSTOR,
Alternative press index archive) can all be rich resources.
Hammer Staff
Our staff is one of your best resources – don’t be afraid to speak with the curatorial
assistants or send an email to the curators with questions. See attached staff directory.

20. Other Docent-led Tours
Your Hammer Museum badge gets you in to all other museums in Los Angeles (and
beyond) FREE of charge. Take advantage of this, visit other exhibitions and experience how
other institutions lead their tours and talk about their exhibitions and collections.
Academic Programs / Public Programs Supply Closet
This closet is home to a variety of materials from years past that are at your disposal.
Just check in with your supervisor if you are going to be using any materials and keep her
updated with your plans for them.
These include: markers, watercolors, clipboards, old education packets (with slides!, wireless
PA system (for the hearing impaired, or if you have a super soft voice), craft paper, gouges
(for linoleum prints), pencils, streamers, etc.
Take a look and see what you can use, especially in some of the activities you will design
for younger children.
Office Supplies
Office supplies are in the kitchen. Take what you need for use at the office, within reason.
Remember that you will be sharing the work stations with other students throughout the
week, so keep them clean and keep your materials neatly organized in the space provided.
Fellow Student Educators
Collaborate with each other, explore together, critique each other, ask questions of each
other, learn together, have fun together!

21. MOCA
250 South Grand Avenue
Los Angeles, CA 90012
(213) 621-1745
Exhibition Highlight Tour: Thurs-Mon: 1, 2pm;
also Thurs: 5, 6, 7pm; Sat/Sun: 3pm
Admission: $5 students; $10 general
www.moca.org
Norton Simon Museum
411 W. Colorado Boulevard
Pasadena, CA 91105-1825
(626) 449-6840
Regular Tours: first Friday (6-7pm and 7-8pm)
and last Sunday (1-2pm) of every month
Spotlight Talks: 20-minute discussion of
individual works every Saturday at 1:30 and
2:30pm
Admission: Free to students, $8 adults
www.nortonsimon.org
The Getty Center
1200 Getty Center Drive
Los Angeles, CA 90049
(310) 440-7300
Collection Highlights: daily 11am
Focus Tours: daily 3pm (focus changes each day)
Architecture Tour: daily at 10am, 11am, 1pm,
2pm, 3pm, 4pm
Garden Tour: daily at 11:30am, 12:30pm,
2:30pm, 3:30pm
Admission: Free
www.getty.edu
The Getty Villa
17985 Pacific Coast Highway
Pacific Palisades, CA 90272
(310) 440-7300
Collection Highlights Tour: weekdays 2pm
Architecture Tour: daily 10:30am, 11:30am,
12:30pm, 1:30pm, 2:30pm, 3:30pm
Garden Tour: Daily 10:30am, 11:30am, 12:30pm,
1:30pm, 2:30pm, 3:30pm
Admission: Free, advanced ticket required
www.getty.edu
LACMA
5905 Wilshire Blvd
Los Angeles, CA 90036
(323) 857-6000
In Focus Tours: daily 1pm
Exhibition Tours: daily 2, 3pm (exhibition focus
changes daily)
Spotlight Tours: 1:30pm
Admission: $8 students; $12 general
www.lacma.org/info/tours.aspx
Skirball Cultural Center
2701 N. Sepulveda Blvd.
Los Angeles, CA 90049
(310) 440-4500
Visions and Values - Permanent Collection Tour:
Tues-Sunday (except holidays ) 1:30pm
Architecture and Garden Tour: Saturdays 11:30am
Admission: $7 students; $10 general
www.skirball.org
STUDENT EDUCATOR GUIDED TOURS IN LOS ANGELES
Guided Museum Tours in Los Angeles.

22. Adamson House &
Malibu Lagoon Museum
Spanish Revival / Architect: Stiles Clement
23200 Pacific Coast Highway
Malibu, CA 90265
(310) 456-8432
Regular Tours: Wed-Sat 11am-3pm
(last tour at 2pm)
Price: $5 general; $2 student
http://www.adamsonhouse.org
Hollyhock House
4800 Hollywood Blvd
Los Angeles, CA 90027
(323) 644-6269
Regular Tours: Wed-Sun 12:30, 1:30, 2:30, 3:30
Price: $7 general
www.hollyhockhouse.net
Richard and Dion Neutra VDL
Studio/Residences
1930, 1940, 1960 Modern /
Architects: RJ & D Neutra
2300 Silver Lake Blvd.
Los Angeles, CA 90039
Regular Tours: Sat 11am-3pm
www.neutra-vdl.org
Schindler House and Museum
1920’s Modern / Architect: Rudolph Schindler
835 N Kings Rd
W Hollywood, CA 90069
(323) 651-1510
Regular Tours: Wed-Sun 11am-6pm
Price: $6 students, $7 general, Free Friday 4-6pm
www.makcenter.org
Frederick R. Weisman Foundation
265 North Carolwood Drive
Los Angeles, CA 90077-3535
Tours are available by appointment only.
Tour Hours: Mon-Fri 10:30AM-2PM
Advanced reservations are required.
Tel: (310) 277-5321
Fax: (310) 277-5075
Email: tours@weismanfoundation.org
www.weismanfoundation.org
STUDENT EDUCATOR GUIDED TOURS IN LOS ANGELES (CONTINUED)
House Museums with guided tours.