Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most common signs it’s time to clean up your lists.

1. Amazing Marketing. Simplified.
5 Signs it's Time to Clean Up Your Email List

2. Spring cleaning is upon us!
Let’s look at five signs it may be time to trim the fat off your email list.

3. Mistakes in
Spelling and
Punctuation
This is an easy fix. Make sure you have
the correct emails for all your contacts
and that they aren’t duplicate records.
Look at the domain and make sure
it’s spelled correctly.
Make sure you have your contact’s
name saved correctly and their
email is accurate.
You should do this regularly to
decrease bounce rates.

4. Low Open Rates
If your contacts haven’t opened your
emails in the last 6 months, it may be
time to remove them from your list.
Emails are meant to be engaging,
so if your open rates are
decreasing, do an audit of your
list.
Regularly deleting old contacts will
increase your email statistics
and grow a better list.
You can send an email to gauge
interest before deleting
someone.

5. Your Open Rates
Are Below Average
Research your industry to get average
open rates and try to achieve those.
Low open rates mean that your
emails aren’t getting traction.
Calculate open rate by dividing the
amount of emails opened by
the amount of emails sent.
Our clients often boast 20% open
rates.

6. You’re Getting
Complaints
One of the worst ways of knowing your
email lists are inaccurate is when you
start to get complaints from
subscribers that you send too many
emails or that they aren’t relevant.
If you are getting complaints, do
what you have to do to remedy
the situation ASAP.
Not only do complaints hurt your
email stats, they will also hurt
your brand.
Unhappy customers don’t lead to
referrals, the lifeblood of a B2C
business

7. Increase in Spam
Rates
Bounce and spam rates are analytics
that email providers and search
engines take into consideration when
ranking a business.
Too high of bounce/spam rates
may result in blacklisting from
your email provider.
Monitor your spam reports
regularly to assure that you stay
on the Internet’s good side

8. Often times, having hundreds of email subscribers can help a
business owner’s ego, but doesn’t necessarily lend to
increased business.
Regularly update your list to make sure you are attracting the
right kinds of clients and not over mailing or mailing to the
wrong people.

9. FMG Suite Read the whole blog here