2. David Rademaker
Strategic Consultant
Emakina
Introduction
Potential of Enterprise 2.0

3. Warming up…
3

4. Let’s watch
http://www.youtube.com/watch?v=OYecfV3ubP8
4

5. Let’s watch
Today we will talk about
Enterprise 2.0
And you’ll see why
you will leave this session as a
different person from the one
who came in this morning
http://www.youtube.com/watch?v=OYecfV3ubP8
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6. Quick Recap 2.0
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7. Web 2.0
Web 2.0 is set of buzzwords that point to the eradication of the
classical web model and indicate a more democratic and
collaborative web experience
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8. Web 2.0
8

9. Web 2.0
Web 2.0 allows people to nurture the Internet Cloud and such
people got Time’s person of year award
Key Web 2.0 features as:
– The Web and all its connected devices as one global platform of
reusable services and data
– Data consumption and remixing from all sources,
particularly user generated data
– Continuous and seamless update of software and data,
often very rapidly
– Rich and interactive user interfaces
– Architecture of participation that encourages user contribution
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10. Some key Elements
Rich In
ter net Ap
plicatio
ns
ng
Bloggi
sting
Podca
Widge
ts / Mini a
pplicat Social
ions networ
ks
Wiki’s
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11. Is this relevant for
companies?
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12. Company 2.0
Success of Web 2.0 on the internet Use of Web 2.0 behind the firewall?
On the internet people commonly The same design philosophies,
blog, participate in communities, technologies, approaches,
generate content on video, photo, interface rules will vastly impact
power-point sharing applications. the way enterprises are
managing knowledge and
They browse and write blogs, they
information
read and write wikis.
Specific Web 2.0 and social
They publish and subscribe to
computing tools that have been
feeds using rss, and share
adapted for enterprise use
documents and information on
include:
groupwares.
– Hypertext and unstructured
Those social web applications that
search tools
are used by the general public on
– Weblogs for authoring and
the internet are known under the
storytelling.
name “Web 2.0”.
– Wikis for authoring and linking
– Social bookmarking for tagging
and building folksonomy.
– RSS Newsreaders for signaling 12

13. Enterprise 2.0
Stimulating knowledge sharing
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14. What Is Enterprise 2.0?
Enterprise 2.0 is the use of
emergent social software platforms
within companies, or
between companies and their partners
or customers.
Andrew McAfee
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15. The knowledge iceberg
What you think is known
and resides on the network
What is really known
and resides in the heads of people
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16. Attempted solutions
Partial solution The good The bad
Nobody finds
Shared directories Everybody can access
Messy structure
Few can write
Central document repository Everybody can read
Departmental bottle-neck
Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise
How to maintain quality
Departmental web pages Usually good at launch
Many remain passive
Email, newsletters You are notified Easily too much
New employees have no
Newsletters Easy & efficient
access to past
When employee is gone,
Employee initiatives Can be strong katalyst
initiative withers
Forums Information is archived No quality control
Is there a See the answer
“best-of” solution? in 30 minutes! 16

17. Corporate Life before Enterprise 2.0
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18. Components of Enterprise 2.0
S Search
L Links
A Authoring
T Tags
E Extensions
S Signals
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19. Components of Enterprise 2.0
Search Life since Google:
Search, don’t organize
Links
Authoring Keywords are preferred over navigation
Tags
Recent studies reveal:
Extensions Less than 50% of employees find what they are looking
for intranet
Signals
Almost 90% of people find what they need on internet
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20. Components of Enterprise 2.0
Search Google: link based popularity = voting mechanism
Links
Ratio:
Authoring (Human) links are indication of relevancy & quality
Links are contextual and add value to structure
Tags
Extensions Validity
Very relevant on internet: huge population and variation;
Signals
truth by numbers
Challenge on today’s intranet: few people control content
and masses can not interact… YET
Less than 50% of employees find what they are looking for intranet
Almost 90% of people find what they need on internet
Coincidence?
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21. Components of Enterprise 2.0
Search Blogs & wikis prove:
People like to write and contribute
Links
Authoring Challenge:
Tags
Extensions
Signals
But even lower echelons in chain have value:
voting, evaluation, commenting, …
many small make one big
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22. Components of Enterprise 2.0
Search Most popular wish from employees:
BETTER CONTENT ORGANIZATION
Links
Authoring New trend = tagging = adding keywords
Tags
Taxonomy = content categorization by (few) experts
Extensions Folksonomy = dynamic categorization by many folks
Focus on usage and consumption, not organization
Signals
Allows knowledge usage pattern visualization
Classify content according to relevance
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23. Components of Enterprise 2.0
Search Extrapolation of likeability (made popular by Amazon)
Links
Process
Authoring 1. Search on topic
2. Vote for first page
Tags
3. If like vote ☺
Extensions 4. If dislike vote
5. System learns at multiple levels
Signals
Individual user
Community level
Global level
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24. Components of Enterprise 2.0
Search Email was great innovator; now often considered as spam
Higher exposure to more relevant information could lead to
Links
information overload how to fight it?
Authoring
Solutions
Tags
1. Single line emails telling that a page has changed
Extensions not super clever…
2. RSS = Really Simple Syndication
Signals
Get notified of something you want to see
at the moment you’re ready to see it
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25. What should YOU do?
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26. Modern management
As modern manager, your role is not to control resources
but to stimulate resources
Not:
– TAG THAT!
– BLOG THIS!
– SYNDICATE THAT!
– BOOKMARK THIS!
But:
– “If you build it, they will use it”
– Offer them a platform that will benefit them
– Offer them technology to provide solutions to unknown problems
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27. Success factors
1 2
Receptive Culture Common platform
Cultivate new collaboration processes One large wiki instead of multiple
disconnected ones
3 4
Informal rollout Managerial support
Underpromise, overdeliver Lead by example
Pilot projects Seed information consumption
Loose guidelines
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28. Risks
1 2
Doesn’t catch on Unintended use
You need at least a good mix of Use it in stable information focussed
companies with potential for “drive”
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29. Putting it all together
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30. Meet Charlie
http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20 30

31. Your bottom-line advantage?
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32. The result?
If you manage to unlock the social collaborating
knowledge worker within your company you will get…
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