Presentation given at internal community call at Open Knowledge Foundation, 27th February

1. Eeeking a bit more...
Out of Twitter
PRESENTED BY
Marieke Guy

2. Anatomy of a Tweet
How do you find the url link for a
tweet?

3. Anatomy of a Tweet
X

4. Anatomy of a Tweet
https://twitter.com/psychemedia/status/438253464171606017

5. OKF Tweets
Who knows the Twitter account for
everyone in the OKF?

6. OKF Tweets
https://twitter.com/okfn/lists

7. Multiple Accounts
How do you manage several accounts
in one go?

8. Multiple Accounts
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You can only be logged in to one Twitter account at a time, in the same
browser, if you're accessing Twitter via the web
If you'd like to be logged in to multiple accounts at the same time, you
can do so by using different browsers
...or you can use a twitter client: desktop app, or phone app

9. Multiple Accounts
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Tweetdeck
Metrotwit
Janetter
HootSuite
Nambu
Twirl
Tweetie
Twibble
Seesmic
Brizzly
Twitterific
Twitterfeed
...

10. Twitter Retweets
How do you find out your most
popular retweet?

11. Twitter Retweets
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Search twitter using rt @username - issues with Twitter search
http://www.retweetrank.com
http://mytoptweet.com
Twitter search API - free access to
search results are limited to the last
7 days
https://dev.twitter.com/docs/rate-limiting/1.1/limits
https://dev.twitter.com/docs/api/1.1/get/search/tweets

12. Twitter Analytics
Where do you get your Twitter
analytics?

13. Twitter Analytics
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http://www.twitonomy.com - really excellent dashboard, pro account
Twittercounter.com
Tweetreach.com - the reach of your tweets
http://www.tweetstats.com - good basic stats
http://www.tweetails.com - fun stats
http://twxplorer.knightlab.com/ - helps with best hashtags to promote
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https://engineering.twitter.com/research/data-grants

14. Twitter Analytics

16. Preserving Tweets
How do you look after your tweets
long-term?

17. Preserving Tweets
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Can now request an archive (user account > settings >request your
archive)
TAGS (Twitter Archiving Google Spreadsheet) http://mashe.hawksey.
info/2013/02/twitter-archive-tagsv5/
Twubs, Eventifier, Tweet Archivist, TweetDoc
http://mashe.hawksey.info & http://blog.ouseful.info

18. Final Thoughts...
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Twitter engagement for brands is 17% higher on weekends
Tweets with image links get 2x the engagement rate of those without
Tweets with less than 100 characters get 17% more engagement
Twitter’s fastest growing demographic is 55–64 year-olds
Tweets with hashtags get 2x more engagement
66% of user-generated tweets that mention brands come from mobile
users
Your tweets have a 12x higher chance of being retweeted if you ask for it,
and 23x higher if you actually spell out the word “retweet”
Tweets that include links are 86% more likely to be retweeted
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers