Presentation by Ravi Shankar Bose from the KAWO WeChat Developer Meetup

1. Wechat CRM
16th June 2016

2. CRM Flow
RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION
• QR CODE
• NAME CARD SHARING
• IBEACONS
• WECHAT WIFI
• OFFLINE WECHAT PAY
• BROWSING
• INTERACTION
• LOYALTY PROGRAM
• ECOMMERCE
• IOT
• CUSTOMER CARE
• SOURCE TRACKING
• PROFILING
• BEHAVIOR ANALYSIS
• SEGMENTATION
• PUSH MESSAGES
• NOTIFICATION MESSAGES
CRMELEMENTSWECHATTOOLS

3. CRM Flow
RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION
• QR CODE
• NAME CARD SHARING
• IBEACONS
• WECHAT WIFI
• OFFLINE WECHAT PAY
• BROWSING
• INTERACTION
• LOYALTY PROGRAM
• ECOMMERCE
• IOT
• CUSTOMER CARE
• SOURCE TRACKING
• PROFILING
• BEHAVIOR ANALYSIS
• SEGMENTATION
• PUSH MESSAGES
• NOTIFICATION MESSAGES
CRMELEMENTSWECHATTOOLS

4. BRAND: VW
SOLUTION: Wechat Beacons
• For the Shanghai Auto show, a WeChat Beacon campaign was
setup to enhance user interaction
• Users could launch WeChat, shake their phones which would
then launch VW specific content on their mobile phones.
• Beacons placed at different locations around the VW booth
ensured relevant content was delivered to the users based on
their location.
• Users were requested to sign up and leave their contact
information for a test drive post interaction
Recruitment through Beacons

5. Recruitment through Free Wi-Fi Service
BRAND: Reel Mall
SOLUTION: Wechat Wifi
Followers of the Reel Wechat account are able to access free Wi-Fi service
within the mall.
Users are encouraged to follow Reel on Wechat, following which using
Wechat’s Wi-Fi API’s they are authenticated.
Simply clicking on the Wi-Fi option in the Reel Wechat menu, connects
them immediately to the Wi-Fi network and the internet.

6. CRM Flow
RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION
• QR CODE
• NAME CARD SHARING
• IBEACONS
• WECHAT WIFI
• OFFLINE WECHAT PAY
• BROWSING
• INTERACTION
• LOYALTY PROGRAM
• ECOMMERCE
• IOT
• CUSTOMER CARE
• SOURCE TRACKING
• PROFILING
• BEHAVIOR ANALYSIS
• SEGMENTATION
• PUSH MESSAGES
• NOTIFICATION MESSAGES
CRMELEMENTSWECHATTOOLS

7. Engagement & Tracking
BRAND: Roger & Gallet
SOLUTION: Source and Behavior Tracking
Users join Roger & Gallet wechat account
from various sources which have their own QR
codes.

8. Engagement & Tracking
The sources of each user and their subsequent behavior within the Roger & gallet wechat account is
tracked and analyszed.

9. Engagement through IOT
Wechat provides SDK through which devices can connect to the internet cloud and let owners access
and control the device

10. CRM Flow
RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION
• QR CODE
• NAME CARD SHARING
• IBEACONS
• WECHAT WIFI
• OFFLINE WECHAT PAY
• BROWSING
• INTERACTION
• LOYALTY PROGRAM
• ECOMMERCE
• IOT
• CUSTOMER CARE
• SOURCE TRACKING
• PROFILING
• BEHAVIOR ANALYSIS
• SEGMENTATION
• PUSH MESSAGES
• NOTIFICATION MESSAGES
CRMELEMENTSWECHATTOOLS

11. BRAND: Dyson
SOLUTION: Dyson Wechat CRM
Dyson is famous for its innovative, well designed and environmentally
friendly products. Launched in China in 2012, Dyson is now utilizing Wechat
as its social platform to reach out to its consumers.
The Dyson wechat account offers a complete experience which includes
brand zone, online store, a personalized owner Area with customer care.
Using Wechat’s segmentation feature, separate tabs are shown to
prospective buyers and product owners. While prospective buyers get
generic information about Dyson products, the owner’s tab allows users to
scan the QR code on a Dyson product and register the product through
Wechat. This area offers customized product manuals, assembly and
safety instruction, accessories, tools information and FAQs for the user.
The customer care area connects users to the product experts who are
able to respond to customer queries directly through the wechat
interface.
Analysis & Segmentation

12. BRAND: Wagas
SOLUTION: Wagas Loyalty Program
• Wagas, has been seeking to harness the power of the Wechat and
effectively use it as the platform of choice to queue, order, pay
and provide customer services.
• The services offered through Wagas’s Wechat channel includes -
• Online menu and order system
• LBS based restaurant locator
• Mobile CRM system
• Membership management
• Member cards and gift cards
• Loyalty program
• Purchase through Wechat payment
• Integration of Wechat with POS system
• Promotions and offers
• Targeted content based on user profile and behaviour.
Analysis & Segmentation

13. CRM Flow
RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION
• QR CODE
• NAME CARD SHARING
• IBEACONS
• WECHAT WIFI
• OFFLINE WECHAT PAY
• BROWSING
• INTERACTION
• LOYALTY PROGRAM
• ECOMMERCE
• IOT
• CUSTOMER CARE
• SOURCE TRACKING
• PROFILING
• BEHAVIOR ANALYSIS
• SEGMENTATION
• PUSH MESSAGES
• NOTIFICATION MESSAGES
CRMELEMENTSWECHATTOOLS

14. Communication
BRAND: Schaeffler
SOLUTION: Internal Employee platform
• The Schaeffler internal communications platform targets both
their office employees as well as shop floor workers.
• The bi-lingual platform is built to allow employees to engage
more with the company culture and share news, information
and events. A calendar function allows users to set reminders
for upcoming company events and meetings.
• The account is only open to employees and content sharing is
also disabled to adhere to strict company data privacy issues.
• Interactive campaigns are also regularly launched to build
engagement and collaboration between employees.
• Customized and targeted content based on user profile and
group.

15. Thank You