This document provides guidance for a 6-hour entrepreneurship session covering several topics:
1. The objectives of the session are to analyze curriculum components, determine appropriate pedagogy, prepare assessment strategies and tools, and prepare lesson plans.
2. The session coverage includes an introduction to entrepreneurship, developing a business plan, and workshops on group presentations, self-assessment of entrepreneurial characteristics, and brainstorming product solutions.
3. Formats for business plans, SWOT analysis, and market surveys are provided, along with examples of developing a business name, model, and identifying problems/needs.
5. 1. Say “Hi” to the person to your right,
2. Describe yourself using the first letter
of your name
3. Complete the sentence “I feel good
today because…”
4. Repeat 1-3 for the person to your left.
MEET AND GREET
6. OBJECTIVES:
The 6- hour session will explain the relationship between
curriculum, pedagogy and assessment in the first quarter of
Entrepreneurship. More specifically, the participants should
be able to:
analyze the components of the curriculum guide such as
content, content standards, and performance standards;
determine appropriate pedagogy in translating learning
competencies;
prepare proper strategies and assessment tools for
teaching/learning activities across competencies; and
prepare DLL & DLP in entrepreneurship.
7. COVERAGE
I. Overview
•Introduction to Entrepreneurship
•Key Concept of common competencies
•Core competencies in entrepreneurship
•Career opportunities
Presentation Flow
8. II. Development of Business Plan
•Market (locality/town
•Key Concept of Market
•Players in the Market (competition)
•Product and Services (available in the
market)
9.
10. GUIDE QUESTIONS
Group 1-2. Examine the background of the
entrepreneur.
Group 3-4. Identify distinctive characteristics and
traits he possesses that caused him to
be successful as an entrepreneur.
Group 5-6. Identify skills the entrepreneur
possesses that were essential to
establishing a business.
12. Workshop 1:Group Presentation
Group 1-2. Examine the background of the
entrepreneur.
Group 3-4. Identify distinctive characteristics and
traits he possesses that caused him to
be successful as an entrepreneur.
Group 5-6. Identify skills the entrepreneur
possesses that were essential to
establishing a business.
13. Workshop 2: SELF- ASSESSMENT
Personal
Entrepreneurial
Characteristics
The PECs Cluster
15. Workshop 3: SELF- ASSESSMENT
Personal Entrepreneurial Characteristics
Fill in each petal of the
flower with your
traits/skills needed to
become a successful
entrepreneur and write
inside the inner circle
your career choice.
http://www.georgelumayag.com/uploads/7/6/4/6/764691/pecs_module_in_ict.pdf
16. • Qualities or Personal Entrepreneurial Characteristics
(PECs) of successful entrepreneurs refer to the desired
traits, which enable an entrepreneur to do what is
expected of him/her and succeed in business. It is the
combination of these characteristics that is required to
enable any one to perform effectively as an entrepreneur.
It is possible for people to develop these characteristics
and succeed in their careers as entrepreneurs. Successful
entrepreneurs have common characteristics, which are
divided into three clusters
namely: achievement, planning and power.
17.
18.
19. THE 15 CHARACTERISTICS OF
AN EFFECTIVE ENTREPRENEURS
(https://www.youtube.com/results?search_query=THE+15+CHARACTERISTICS+OF+EFFECTIVE
+ENTREPRENEURS)
20. Entrepreneurial Behavior is the result of a
combination of:
- strong motivation to achieve something; and
- the capabilities to achieve it.
This Idea is based on empirical studies
of hundreds of entrepreneurs.
21. Behavioral competencies include the following.
•Initiative
•Systematic planning
•Creativity and innovation
•Risk taking and Risk Management
•Problem solving
•Persistence
•Quality performance
•Information management
•Persuation and influencing abilities
22. Why are behavioral competencies important
for an entrepreneur?
They’re the basic competencies required by an
entrepreneur to:
• venture into an enterprise.
• organize an enterprise
• manage an enterprise
• run the enterprise competitively
• realize the goals for which the enterprise is
established, and
• take the enterprise to the success levels
23. Entrepreneurship education benefits students from
all socioeconomic backgrounds because it teaches
them to think outside the box and nurtures
unconventional talents and skills.
Entrepreneurship education creates opportunity,
ensures social justice, instills confidence and
stimulates the economy.
Entrepreneurship education serves a pipeline to
become a successful business owner.
24. SUGGESTED ACTIVITIES/PROJECT FOR PART I
Parade of Entrepreneurs
Successful Story of an Entrepreneur
Case Study
Role Play
Business Journal
25. COVERAGE
II. Development of Business Plan
•Market (locality/town
•Key Concept of Market
•Players in the Market (competition)
•Product and Services (available in the
market)
Presentation Flow
26. Workshop 4: BRAINSTORMING
In your school, do you find particular
environmental issues that need to be
addressed? If you were to create a possible
product solution what would be the best
product which will cater to the needs and
wants of the students?
31. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
iMEATation
http://www.businessplan.com/discussion
BUSINESS PLAN
31
32. Worksheet
Business
Plan
iMEATation
http://www.businessplan.com/discussion
What is a Business Plan?
A business plan is a document that
summarizes the operational and
financial objectives of a business and
contains the detailed plans and budgets
showing how the objectives are to be
realized.
32
Introduction Business Plan Market Survey SWOT Overview
34. Worksheet
Business
Plan
iMEATation
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Guidelines in Preparing Business Plan?
• clarify the promoter's original plans for the business which can
act as a logical but flexible framework over 3 - 5 years;
• raise finance for the business/project/proposal;
• act as a budget/benchmark against which future performance
can be assessed and evaluated.
34
Introduction Business Plan Market Survey SWOT Overview
35. Worksheet
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Characteristics of a good Business Plan?
It is written by the Promoter - the entrepreneur should write as much of the
plan as possible, the advisor should advise.
Be realistic - do not be over optimistic in your projections
Identification of critical success
Multi-disciplinary approach
Timing - the timing horizons set out in the Business Plan must be realistic. It
is important to set key dates and to be able to measure progress against
objectives.
35
Introduction Business Plan Market Survey SWOT Overview
36. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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BUSINESS PLAN
Format
36
37. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Section 1: Executive Summary
Section 3: Overview of the Business
I. Name of Business
II. Describe your Business Model
III. What is its Vision and Mission
Section 2: Personal Details
37
38. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Section 4: Business Plan
I. Problem/Need
II. Marketing Plan
III. Production/Technical Plan
IV. Organizational/Management Plan
V. Operational Plan
38
39. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Section 5: Sustainability
39
I. Financial Plan
A. Investment Needed
B. Income Statement
-Projected Sales (5 years)
C. Balance Sheet
D. Return on Investment
II. Social Impact
40. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Section 6: Addendum
40
I. SWOT Analysis
II. Markey Survey Questions
III. Data Analysis and Interpretation
IV. Price Computation
V. Snapshots
VI. Food Stall Layout
VII. Advertising Paraphernalia
42. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Innovative Products
42
46. PRODUCT DEVELOPMENT STAGES
1. Idea Generation
2. Feasibility Study
3. Development and Testing of Product Design
4. Final Design and Process Plans
47. IDEA GENERATION
IDEA GENERATION
Analysis of customer needs Market surveys
Suggestions coming from customer Suggestions coming
Contact staff from customers
Ideas from research and development Actions of competitors
Internal sources External sources
Marketing
Department
50. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
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Worksheet: Identifying Business Opportunities
Let your imagination run wild and simply list all
the possible ideas you can think of. Think of
business ideas that you believe are not yet in
existence and evaluate your business ideas by
answering the following questions:
50
51. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Market Survey
A Market Survey is an important requirement for
initiating any successful business. The objective of
a market survey is to collect information on various
aspects of the business. This survey is a tool
through which risk is minimize.
Market Survey Questionnaire
51
52. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Worksheet:
Prepare a market survey
questionnaire for your
product/service to be offered in the
market.
52
53. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Data Analysis and
Interpretation
How to prepare the results of Market Survey?
Data Analysis and
Interpretation
53
54. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Market Segmentation
A Market Survey is an important requirement for
initiating any successful business. The objective of
a market survey is to collect information on various
aspects of the business. This survey is a tool
through which risk is minimize.
Market Survey Questionnaire
54
55. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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SWOT ANALYSIS
55
56. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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This information can be used to help
1) provide a base from which progress can be
measured,
2) gather agreement about where the
organization is going,
3) ensure effective use of an organization’s
resources.
56
57. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Strengths
Internal positive factors of the
organization, the assets or valuable
resources of the organizations or
enterprise.
57
58. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Weaknesses
Internal negative factors of the
organization, the assets or
valuable resources of the
organizations or enterprise.
58
59. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Opportunities
Factors external to the consortium/area
that allow it to take action regarding this
environmental factor.
Threats
Factors external to the consortium/area
that stand in the way of taking action
regarding this environmental factor. 59
60. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Threats
Strengths
And
Weaknesses
the internal
environment
–
the situation
inside the
company or
organization
for example, factors relating to products,
pricing, costs, profitability, performance,
quality, people, skills, adaptability, brands,
services, reputation, processes,
infrastructure, etc.
factors
tend to be
in the
present
Opportunities
and
Threats
the external
environment
–
the
situation
outside the
company or
organization
for example, factors relating to markets,
sectors, audience, fashion, seasonality,
trends, competition, economics, politics,
society, culture, technology,
environmental, media, law, etc.
factors
tend to
be in
the future
60
61. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
Plan
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Formulate your own SWOT
Analysis
Worksheet:
61
62. SWOT ANALYSIS
1. Products are of
good quality
2. Products can be
produced from
small capital
3. Business is not
complex
4. There is
technical
expertise
1. Products
cannot attract
all buyers
2. Business uses
homemade
meat
substitute
3. Affordability is
prioritized.
1.Innovated
foods are
indemand
2.Absence of
food that’ll fit
ages
3.Fewer
expenses
1.Operation comes
along with
calamity season
2.Changing
customer’s taste
3.Competition
Strengths Weakness Opportunity Threat
62
63. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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SECTION 3: OVERVIEW
of the Business
63
64. Worksheet
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Business Name
Acceptable Business Names:
• The root word or words of the name
shall be considered
• The business name should describe the
nature of the business.
64
65. Worksheet
Introduction Business Plan Market Survey SWOT Overview
Business
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Names That Are Not Acceptable:
• Those which are or whose nature of business is
illegal, offensive, scandalous or contrary to
propriety.
• Those which are identical or nearly resemble
business names already registered with the DTI and
the SEC; and CDA, DOLE or any other government
office authorized by law to register names.
65
66. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Plan
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Business Model
A business model describes the rationale of
how an organization creates, delivers, and
captures value (economic, social, or other
forms of value). The process of business
model construction is part of business
strategy.
66
67. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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IMPORTANCE:
•to represent core aspects of a business,
including purpose, offerings, strategies,
infrastructure, organizational structures,
trading practices, and operational processes
and policies.
•gives a complete picture of an organization
from a high-level perspective.
67
70. Worksheet
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Problem/Need
NEEDS
States of felt
deprivation
WANTS
The form human needs
take as shaped by
culture and individual
personality
DEMANDS
Human wants that are
backed up by buying
power
70
71. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Plan
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Maslow’s Hierarchy
of Needs
71
73. Worksheet
Introduction Business Plan Market Survey SWOT Overview
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Worksheet:
• Needs/problems the business wants to solve for the
target market
• Importance of addressing the problem
• Ways of solving the problem
73
74. Worksheet
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Mission-Vision
Statement
VISION
A vision statement is
setting your goals for the
next five (5) years.
MISSION
A mission statement
answers the question,
"Why do we exist?"
To inspire and nurture the
human spirit— one person, one
cup, and one neighbourhood at a
time.
"EstablishStarbucks as the
premier purveyor of the finest
coffee in the world while
maintaining our
uncompromising principles
while we grow" 74
75. Vision and Mission
We envision the fulfilment of our goal which is to provide
affordable and dainty food that will maintain good health
among the market. We are an organization committed to a
culture of healthy lifestyle believing the most important
resource of our country is its people.
Our mission is to promote a healthy lifestyle among Filipinos
by providing alternative sources of everyday meat meals from
the combination and diversity of different vegetables and meat
substitutes abundant in our country that will respond to the
requirements of their daily activities , their diet and lifestyle
Vision
Mission
75
76. Objectives
•To provide healthy,
affordable and dainty
food
•To provide vegetarian
diet among students
•To maximize the use of
vegetables and soy
proteins abundant in our
country
Economically
•To expand business
and gain enough profit
Socially
•To create employment
•To lead the food
industry
OBJECTIVES
76
77. Worksheet
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Worksheet:
Construct your own vision and mission
77
79. Worksheet
Marketing Production Organization Operational Sustainability
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Research and Analysis
You need to describe and explain how you are going to fit into your
marketplace.
What do you see as unmet needs in the marketplace and
how are you going to fill them?
How will you differentiate your products or service from your
competitors?
What unique features, benefits or capabilities will you bring to the
marketplace?
Who are your customers? 79
80. Worksheet
Marketing Production Organization Operational Sustainability
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What is a Market?
It is the set of all
actual and potential
buyers of a product
or service.
80
81. Worksheet
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What is a Target Market?
It is a set of buyers sharing
common needs or
characteristics that the
company decides to serve.
81
85. Worksheet
Marketing Production Organization Operational Sustainability
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Reasons for Segmenting the Market
Buyers are too numerous, too widely scattered, and
too varied in their needs and buying practices.
Businesses themselves vary widely in their abilities to
serve different segments of the market.
Rather than trying to compete in an entire market,, each
company must identify the parts of the market that can be
served best and most profitably .
Businesses are focusing on the buyers who have greater
interest in the values they create best. 85
86. Worksheet
Marketing Production Organization Operational Sustainability
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Steps in Market Targeting
MARKET
SEGMENTATION
•Identify bases for
segmenting the market
•Develop segment profile
MARKET
TARGETING
•Develop measure of
segment attractiveness
•Select target markets
MARKET
POSITIONING
•Develop positioning
for target segments
•Develop a marketing
mix for each segment
86
87. Worksheet
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MARKET
SEGMENTATION
Dividing a market into smaller
groups of buyers with distinct
needs, characteristic, or
behaviours who might require
separate products or
marketing mixes.
87
88. Worksheet
Marketing Production Organization Operational Sustainability
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MARKET
TARGETING
MARKET
POSITIONING
The process of evaluating each
market segment’s attractiveness
and selecting one or more
segments to enter.
Arranging for a product to
occupy a clear, distinctive, and
desirable place relative to
competing products in the minds
of the target consumers.
88
89. Worksheet
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What is a Valid Market Segment
It should be measurable
It should be accessible
It should be substantial in market size to be worth
developing a marketing program for it
89
90. Worksheet
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Four Ways to Segment a Market
By Needs and Wants
By Demographics
By Psychographics
By Behavior
90
91. Needs
• Benefits
Desired
Demographics • Age
• Gender
• Income
• Profession
• Family Size
• Religion
• Nationality
• Climate
Behaviour
• Personality
• Values
• Attitudes
• Interests
• Lifestyles
Worksheet
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Customer Segment
•Purchase
Frequency
•User Status
•Usage Rate
•Loyalty
Status
•Readiness
Psychographics
92. Worksheet
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Factors for evaluation of Market Segment
Segment Size and Growth
Structural attractiveness
(competitors, substitutes, power of buyers,
etc.)
Company objectives and resources
92
93. Worksheet
Marketing Production Organization Operational Sustainability
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Pampers Uni Diapers
DEMOGRAPHIC PROFILE OF BUYERS
AGE 30-38
SEX Female
INCOME AB
CIVIL STATUS Married
EDUCATION College-up
PROFESSION Supervisorial / Managerial and others with similar jobs
who cannot afford to rest during daytime.
LOCATION Urban
PSYCHOGRAPHICS Working mothers, outgoing, quality-conscious
94. Worksheet
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Close-Up
DEMOGRAPHIC PROFILE OF BUYERS
AGE 16-21
SEX Male / Female
INCOME C+ / C
CIVIL STATUS Single
EDUCATION High School (upperclassmen) / College
PROFESSION Student
LOCATION Urban, Rural
PSYCHOGRAPHICS Free spirit, outgoing, playful, active, hygienic
BENEFITS DESIRED Fresh Breath
95. Worksheet
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1.Growth Trend
2.Market Niche Size
3.Homogeneity
4.Responsiveness
5.Purchase Authority
6.Awareness Creation Cost
7.Loyalty Level
96. Worksheet
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Marketing Strategy
This section underlies the importance of
product promotion. It aims to discuss the
various promotional methods and to outline
the strategies most appropriate and cost-
effective in the market.
96
97. Worksheet
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Promotional Strategies
1) Advertising
This consists of visual and oral
messages that aim to inform and
persuade consumers to buy products
or services. Advertising comes in
various forms and means categorized
as suitable for reaching either the end-
consumers or trade buyers.
97
98. Worksheet
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Advertising Tools
Television Radio
Daily
Newspapers
Posters
Consumer
Magazines
Outdoor
Billboards
Road & Railway
Transportation
Programmes
Social
Networking
Sites
98
99. Worksheet
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2) Public Relations
Simply called “PR”, this planned program of policies and
conduct aimed at building public confidence in an
organization, and creating public understanding of what it
is trying to do.
Promotional Strategies
99
100. Worksheet
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Promotional Strategies
3) Sales Promotion
This is the most widely used method of promoting
products for export. It takes varied forms and includes
many activities all aimed at influencing trade buyers to
stock up and carry your product, and thus, persuading
end-consumers to buy it.
100
101. Worksheet
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Forms of Sales Promotion
• Brochures Leaflets Catalogs
Price Lists
PROMOTIONAL MATERIALS
• Showrooms Store Window displays
VISUAL MERCHANDISING
• Trade Fairs Selling Missions
SPECIAL EVENTS
PRODUCT SAMPLES
101
102. Worksheet
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Promotional Strategies
4) Direct Mail
Research and experiences in your target market
will allow you to build a base of potential buyers
and clients ton whom you can direct your
company’s message. Include news about your
company, such as a new product/service or a
successful project bid, to introduce your campaign.
102
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Promotional Strategies
5) Media
Using the media wisely can be
highly economical and profitable.
Prepare a media kit that introduces
your company, new
products/services or newsworthy
activities, and include copies of
any articles published about your
company.
103
104. Worksheet
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Promotional Strategies
6) Personal Visit
Personal contact with the potential clients is
perhaps the best mean of promotion.
7) Trade Mission/Trade Shows
Attending or participating in international trade
shows is an excellent way to promote your product
or service. It allows you to check out the
competition and conduct market research.
104
105. Worksheet
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Promotional Strategies
6) Personal Visit
Personal contact with the potential clients is
perhaps the best mean of promotion.
7) Trade Mission/Trade Shows
Attending or participating in international trade
shows is an excellent way to promote your product
or service. It allows you to check out the
competition and conduct market research.
105
106. Worksheet
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Promotional Materials
Brochures Catalogs Leaflets
Visual Aids Drawings Price Lists
106
107. Worksheet
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Promotional Materials
Brochures Catalogs Leaflets
Visual Aids Drawings Price Lists
107
109. Worksheet
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Objectives of Promotional Materials
Obtain buyer reaction to your product range
Promote existing sales of your product in the market
Obtain orders
Target potential customers and other foreign buyers
Introduce additional product range to buyers
Help your agents/salespeople introduce your products
to the market.
109
110. Worksheet
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Promotional Materials Pointers
Describe your business and product in a clean and
concise manner.
It should be printed in the language of the country
where you plan to sell.
The paper used should be of high quality because the
image of your business will be associated with it.
If you plan an illustrated material, use high standard
and quality photos to show your product as its very best.
If possible, hire a professional photographer.
110
111. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Suggested Info in Promotional Materials
PRODUCT
Is it the main product you offer?
Is it the right product fort your selected target market?
Why should customers buy your product?
Are you happy with your present mix of product? If
not, how can you offer this mix?
111
112. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Suggested Info in Promotional Materials
COMPANY’S STRENGTHS
What are your strong at? Weak at?
Do you have the right products to promote?
Are your products acceptable in the market?
Do you have the financial and human resources to
continuously supply the market?
Do you have the technical expertise?
112
113. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Suggested Info in Promotional Materials
MARKET
Is your market local, national or international?
How big is your market?
How can you broaden your market base?
113
114. Marketing Plan
• Brochures
• Leaflets
• Posters
• Fan Pages
Imeatation promotes
its products through
health advisories
within the school
community. Fan
pages will be created
to easily broadcast
the innovation.
114
116. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
• Messages that will capture the attention of customers
• Form of advertisement
• Non-advertising methods
• Obstacles in marketing products/services
Worksheet:
116
118. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Production Plan
This section is a description of the products
and/or services you are or will be selling. You
should not assume that the reader is familiar with
your product/service, so be sure to explain and
describe it carefully.
118
119. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Production Plan
What brand comes to your mind when the
following products are mentioned?
119
120. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Products and Services
Product
Anything that can be
offered to a market for
attention, acquisition, use,
or consumption that might
satisfy a want or a need
Service
Any activity or benefit
that one party can offer to
another that is intangible
and does not result in the
ownership of anything
120
121. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Core Product
The core benefit that a buyer
gets from purchasing the
product. “What the buyer is
really buying?”
Actual Product
brand name
quality level
packaging
design and features
Augmented Product
It is the additional consumer services and benefits.
Examples: post-sales services, warranties, repair
services and toll-free numbers 121
122. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Types of Products
G oods
Se rv ic e s
Plac e s
Ide a s
Pe rson s
E ve n ts
Prope rtie s
122
123. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
What a Product Should Have?
Features Benefits Advantages
123
124. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Features
Features are product attributes
offered by a company. They
are proof of a benefit.
Advantages
Advantages are what
these features can do.
Benefits
Benefits are advantages that meet the explicit needs and
wants of the customers. They are what the customers will
get when they use the product or service. Benefits answer
the question: “What’s in it for me?”
124
125. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Identify the following:
Product Features
Advantages
Benefits
CONCEPT CHECK
MacBook Air 125
126. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
FEATURES
Latest Intel Core 1.7
Thunderbolt I/O high
speed peripheral
ADVANTAGES
Faster memory,
operations and transfer
of files
BENEFITS
Lets the user perform
work better, easier and
faster
126
127. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
FEATURES
A built-in ambient light
sensor in backlit soft
keyboard
ADVANTAGES
Comfort in typing and
detects changes in lighting
conditions and adjusts the
display and keyboard
brightness automatically.
BENEFITS
Prevents the user from
suffering from hand and
vision stress
127
128. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
FEATURES
space-saving flash storage for
a bigger battery and sleep
mode available
ADVANTAGES
Able to go on 7 hours in one
full charge
BENEFITS
Lets the user use the
computer unplugged without
the worry of running out of
battery charge
128
129. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
BRANDING
The process of
differentiating
yourself from the
competition.
129
132. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
PACKAGING
Designing and
producing the
container or
wrapper for a
product.
132
134. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
LABELING
•the trade name and marketing company of the product;
•Licensed number (e.g. BFAD);
•the product's active ingredients (and their concentrations);
•any necessary hazard symbols;
•precautions to be taken during use;
•medical advice;
•safe disposal of the product;
•advice on what pests (including diseases and weeds) the product
controls.
134
137. Competitors
1
2
3
4
RBX
Ricecapades
Sulit Pinoy Rice Toppings
Rice Toppings
All offer tasty and good quality meals. However,
Imeatation accommodates a more specialized
variety of dietary meals. It is assumed that some
consumers may refuse buying food products made
from vegetables; that is why our meals are made
more appetizing and more appealing.
137
138. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
• Product/Service
• Features and Benefits
• Competitors
• Key Consumer Insights
• Competitive Strategy
• Suppliers
• Components and Raw Materials
• Partners
• Risks and Opportunities
Worksheet:
138
140. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Organizational
•Organizational structure is the division of
activities into specific functions and
responsibilities for the executive department
and the group of workers.
•It also spells out the tasks and responsibilities
of individuals and units, and identifies the
level of authority to which they are
accountable for work output.
140
142. Institutional Chart
•Institutional Chart shows the persons involved
in the smooth flow of operations in the
business
President
Vice President
Secretary
Treasurer
Auditor
PIO
Advocates for Heathy Lifestyle
142
145. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Operational
Operations is defined as the processes
used to deliver your products and services to
the marketplace and can include
manufacturing, transportation, logistics,
travel, printing, consulting, after-sales
service, and so on.
145
146. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Distribution Channel
It is a set of independent
organizations involved in
the process of making
product or service
available for use or
consumption by the
consumer or business user. 146
148. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Distribution Channel Functions
1) Information
Gathering and distributing
marketing research and
intelligence information
about actors and forces in the
marketing environment
needed for planning and
aiding exchange.
2) Promotion
Developing and spreading
persuasive communications
about an offer.
148
149. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
3) Contact
Finding and communicating with prospective buyers.
4) Matching
Shaping and fitting the offer to the buyers’ needs,
including activities such as manufacturing, grading,
assembling, and packaging.
5) Negotiation
Reaching an agreement on price and other terms of
the offer so that ownership or possession can be
transferred. 149
150. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Other Functions
1) Physical Distribution
Transporting and storing goods.
2) Financing
Acquiring and using funds to cover the costs of
the channel work.
3) Risk taking
Assuming the risks of carrying out the channel
work.
150
151. Operational Chart
Preparation
Buying of ingredients
Cooking of Products
Selling of Products
Determining the Profit
5:30 – 6:30 am
8:30 – 9:15 am
9:15 – 10:00 am
10:00 – 1:30 pm
1:30 – 2:00 pm Secretary & Treasurer
Sales Person/Manager
Maximum Time Spent: 8.5 hours
Cooks
Preparer
Cook
151
152. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
• Operation
• Operations that are critical to the success of the
business
• Delivery of Products
• Cost to produce and deliver products
• Distribution Channel
• Selling of the Product
• Cost associated with Sales Strategy
• Performance target
Worksheet:
152
155. COVERAGE
II. Monitoring and Evaluating Business Operation
• Bookkeeping
• Financial Analysis
• Financial Reporting
• Generating overall report based on the business
activity
157. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
The financial plan is the section that
determines whether or not your business
idea is viable, and is a key component
in determining whether or not your
business plan is going to be able to
attract any investments.
157
158. Investment
Quantity Investment Unit Price Total Price
1 unit Rice Cooker 700.00 600.00
1 set Gas Stove 2500.00 2100.00
2 pcs Chopping Board 55.00 110.00
2 pcs Knife 45.00 90.00
2 pcs Frying Pan 220.00 440.00
2 pcs Spatula 60.00 120.00
2 set Casserole 250.00 500.00
1 pc Can Opener 40.00 40.00
100 pcs
Disposable
Gloves
0.50 50.00
2 units Apron & Hairnet 50.00 100.00
Total Amount of Investment P4,150.00
158
159. Sources of Funds
Business Partners Amount of Contribution
50 members of
Advocates of Healthy
Lifestyle (100.00/share)
5000.00
Angel Investors
a. Parent A 3000.00
b. Parent B 1500.00
c. Parent C 500.00 5000.00
Total amount from Business Partners P10,000.00
159
166. Application 1:
CVB Co. is planning to sell a ready to wear
(RTW) dress. Using the following
information, compute the right price of the
new product using target profit pricing.
166
APPLICATIONS
168. Worksheet
Business
Plan
iMEATation
http://www.businessplan.com/discussion
168
Income Statement
It is referred as profit and loss statement (P&L),
earnings statement, operating statement or statement of
operations.
It is a company's financial statement that indicates how
the revenue is transformed into the net income.
It shows Entrepreneurs and investors whether the
business made or lost money during the period being
reported.
Addendum Summary IMEATation
174. Income Statement
Bench T-Shirt
Projected Income Statement
December 2017
Sales 100,000.00
Less: Cost of Goods Sold 25,000.00
Gross Profit Margin 75,000.00
Less: Operating Expenses
Rent Expense 12,000.00
Salary of Employees 10,000.00
Advertising Expense 5,000.00
Transportation Expense 3,000.00
Website Development 3,000.00
Office Supplies 2,000.00
Total Operating Expense 35,000.00
Net Income 40,000.oo
174
175. •The business
will be
employing
local people
who will be
part of the
organization
Employment Nutrition Loyalty Solidarity
•The impact
of the product
will affect not
only the
lifestyle of the
student but
also to
teachers.
•The business
builds strong
bonds between
its employees,
and customers
in order to
maintain their
loyalty and
trust
•The business
will try to
build
solidarity with
suppliers it
works with
and give value
to the deals
conferred
with them
Socio-economic Impact
175
176. Worksheet
Marketing Production Organization Operational Sustainability
Business
Plan
iMEATation
http://www.businessplan.com/discussion
• Average Investment
• Specific Investment needed for Year 1 and Year 2
• Sources of Funds
• Desired Long-term outcomes
• Social Impact
Worksheet:
176
179. Worksheet
Addendum Summary IMEATation
Business
Plan
iMEATation
http://www.businessplan.com/discussion
Prepared after the total plan is written.
It is about one page overview of the entire
market-strategy plan.
Usually it is limited to the specific
objectives to be achieved.
Your executive summary should include a
brief description of the business concept; the
purpose of the plan; an overview of the market.
179
181. 181
• Imeatation proposes a variety of non-meat meals for students,
through home-made inexpensive meat substitute from vegetables
and soy.
• Imeatation presents a vegetarian meal which is very nutritious,
palatable and affordable
• The business is under the organization Advocates for Healthy
Lifestyle, which aims to provide affordable and dainty food that
will maintain good health among our market.
EXECUTIVE SUMMARY
182. • Investment to finance the first month of
operation: P5000.00
• Through the help of angel investors, another
investment will be available: P5000.00
• Distribution Channel: Direct Selling
Method
• Advertisement: free-tastes, leaflets, brochures and
posters
•Projected Sales per Year: P70,446.00
182
191. ROI
Problem:
A company has a net sales of
Php 31, 770.00 and a net income
of Php 7,044.60 for its first month
of operation and an investment of
Php10,000. Compute the Return on
Investment and Net Profit Margin.
191
199. Further….
SESSION OBJECTIVES Attained Not Attained
•analyze the components of the curriculum guide
such as content, content standards, and
performance standards;
•determine appropriate pedagogy in translating
learning competencies;
•prepare proper strategies and assessment tools
for teaching/learning activities across
competencies.
•develop their own session guide for RTOT in TVL-
entrepreneurship.
