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Marianna Malaspina
Marianna Malaspina

2008 presentation with Summer 2010 one slide update.

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Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mission ,[object Object],[object Object],[object Object]
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing tactics Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing tactics Place and Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing tactics Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Barnes and Nobles
Summer 2010 update ,[object Object],[object Object],[object Object]

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Notas do Editor

  1. The market is not easy to enter – or, better said, it is not easy to compete, so you can enter easily but you will probably go out of business with the same speed. It is very competitive internally, with low margins. High market rents (ex. Of Fifth Avenue). Strong balance sheet. Amazon NPM = 3.2% Borders = With gas prices hitting new records almost daily, it is easier for people to buy through the internet at the lowest possible price then to make the trip to the mall.