Research by KIIS and Detector Media

1. SOURCES OF INFORMATION, MEDIALITERACY, AND
RUSSIAN PROPAGANDA
NGO “Detector media”, Kyiv International Institute of Sociology (KIIS)
February 2019

2. 2
The nationwide survey ‘Thoughts and Opinions of Ukraine’s Population (Omnibus)’ was held by the Kyiv
International Institute of Sociology in February 2019 on the request of NGO “Detector Media” with the financial
support of the Danish Ministry of Foreign Affairs. The field stage was on 9-20 February 2019
For the purposes of the survey, a stratified four-step random sampling was developed, random at each level.. The
sample is representative for Ukraine as a whole and for 4 macro-regions separately:
West: Volynska, Zakarpatska, Ivano-Frankivska, Lvivska, Rivnenska, Ternopilska, Khmelnytska and Chernivetska
oblasts;
Center: Vinnytska, Zhytomyrska, Kirovohradska, Kyivska, Poltavska, Sumska, Chernihivska oblasts and city of
Kyiv;
South: Dnipropetrovska, Zaporizska, Mykolaivska, Odeska and Khersonska oblasts;
East: Donetska, Luhanska and Kharkivska oblasts.
The surveys in Luhanska and Donetska oblasts were held only on the territories controlled by the Ukrainian
government.The survey was not conducted in the Autonomous Republic of Crimea.
In total, the survey had 2 042 interviews with respondents residing in 110 settlements in Ukraine. The survey was
conducted by means of face-to-face interviews with the use of tablets at the respondents’ locations (CAPI).
Statistical error of sampling (with 0.95 probability and 1.5 design effect) is within:
3.3% for indicators close to 50%,
2.8% for indicators close to 25 or 75%,
2.0% for indicators close to 12 or 88%,
1.4% for indicators close to 5 or 95%,
0.7% for indicators close to 1 or 99%.
SURVEY METHODOLOGY
МЕТОДОЛОГІЯОПИТУВАННЯ

3. STRUCTURE AND TRUST TO SOURCES OF INFORMATION

4. 4
STRUCTURE AND TRUST TO SOURCES OF INFORMATION:
TOP SOURCES
СТРУКТУРАІДОВІРАДОДЖЕРЕЛІНФОРМАЦІЇ:
ТОП-ДЖЕРЕЛА
Ukrainian TV (nationwide channels)
Ukrainian Internet media
Social Media
Relatives, friends, neighbors, coworkers
Ukrainian nationwide newspapers
Ukrainian nationwide radio stations
Russian TV
Local TV channels
Local Internet media
What sources do you usually use to get information about Ukraine and the rest of the world? /
Which of the below information sources do you trust?
74
27.5
23.5
10.6
6.7
4.5
4.3
4.3
4.1
40.6
13.9
12.4
6
3.8
2.6
1.4
1.7
1.9
receive
information
trust the
information
Database: all the respondents, n=2042.

5. 5
DYNAMICS OF TOP SOURCES OF INFORMATION USAGE
СТРУКТУРАІДОВІРАДОДЖЕРЕЛІНФОРМАЦІЇ:
ТОП-ДЖЕРЕЛА
Ukrainian TV (nationwide channels)
Ukrainian Internet media
Social Media
Relatives, friends, neighbors, coworkers
Ukrainian nationwide newspapers
Ukrainian nationwide radio stations
Russian TV
Local TV channels
Local Internet media
What sources do you usually use to get information about Ukraine and the rest of the world?
74
27.5
23.5
10.6
6.7
4.5
4.3
4.3
4.1
85.7
27.1
23.5
17.9
8.1
4.2
4.7
6.4
2.5
Feb.19
Feb.18
Database: all the respondents, n=2042

6. 6
UKRAINIAN TOP TV CHANNELS
Which of the Ukrainian TV channels do you
watch the most?
ТОП-УКРАЇНСЬКІТЕЛЕКАНАЛИ
49.8
43
34.4
32.5
31.4
16.1
15.4
6.3
5.4
60.9
43.7
47.9
39.1
36.3
15
18
7.4
6.8
Feb.19
Feb.18
Which of the Ukrainian TV channels do you
trust the most?
24.2
20.3
14.7
15.2
12.8
8.2
6.4
3.1
2.3
35.4
21.7
22.3
19.9
14.6
7.7
6.2
4.3
3.0
Feb.19
Feb.18
Database: all the respondents, n=2042

7. 7
TOP SOCIAL MEDIA
ТОП-СОЦІАЛЬНІМЕРЕЖІ
74.2
33.5
15.4
9.7
7.2
1.9
1.5
11.8
Which of social media platforms do you use to get information about the events in Ukraine and the
rest of the world?(% among those who use social media as top source of information)
Other
Hard to answer/Refuse to
answer
Database: Respondents who use social media as top source of information, n=529.
63% saw the political
advertisement in
social media

8. 8
Disinformation and fake materials on social media
Do you think there are a lot of disinformation and fake
materials on social media?
77.2
7.5
15.4
?
Yes
No
Hard to
say/Refuse to
answer
Do you think there are a lot of disinformation and fake
materials on social media?
Database: Respondents who use social media as top source of information, n=529.
51.2
38.7
28.4
14.2
7.6
3.2
0.8
9.6
Owners and managers of
social media corporations
Government
Social media users
Community organizations
International organizations
The formal education system
(schools, universities etc)
Other
Hard to answer
ФЕЙКИІДЕЗІНФОРМАЦІЯВСОЦІАЛЬНИХ
МЕРЕЖАХ

9. MEDIALITERACY

10. 10
SELF-CONFIDENCE ABILITY TO DETECT FAKE
САМООЦІНКАЗДАТНОСТІВИЯВЛЯТИФЕЙКИ
Database: All the respondents, n=2042.
Do you think you are capable of distinguishing credible information from fakes and
disinformation?
21.8
15.9
14.0
18.8
12.5 12.2
30.6 33.0
21.0 20.2
Feb.19 Feb.18
Yes
Mostly yes
Mostly no
No
Hard to answer/Refuse
to answer

11. 11
No
RECEIVING INFORMATION ABOUT COMBATING FAKES
AND DISINFORMATION
ОТРИМАННЯІНФОРМАЦІЇЩОДОБОРОТЬБИЗ
ФЕЙКАМИТАДЕЗІНФОРМАЦІЄЮ
Throughout the last month, have you watched
any TV, radio or video blog materials that were
aimed at tackling fakes, media manipulations,
and Kremlin disinformation?
Would you like to watch/listen to such TV,
radio or video blog materials?
9.7
74.5
15.8
15.4
65.4
19.2
Database: All the respondents, n=2042.
?
Yes
No
Hard to
answer/Refuse
to answer
Yes
?
Hard to
answer/Refuse
to answer

12. INTERPRETATIONS OF RELEVANT SOCIAL AND POLITICAL EVENTS

13. 13
INTERPRETATIONS OF RELEVANT SOCIAL AND POLITICAL
EVENTS IN TERMS OF WAR WITH RUSSIA
Database: All the respondents, n=2042.
ІНТЕРПРЕТАЦІЇАКТУАЛЬНИХПОДІЙВКОНТЕКСТІ
ПРОТИСТОЯННЯЗРОСІЄЮ
33.2 34.9
47 46.1
28.5
36.6
24.1
15 16.6
9.6 15.5
32.8 19
51.9
51.8 48.5 43.3 38.4 38.7
44.4
24.1
Feb.18 Feb.19 Feb.18 Feb.19 Feb.19 Feb.19 Feb.19
Russia and separatists
started the war first
Ukrainian authorities and
oligarchs started the war
first
Hard to answer/Refuse
to answer
In Crimea Ukrainian-
speaking citizens and
patriots are being persecuted
In Ukraine Russian-
speaking citizens are being
persecuted
Hard to answer/Refuse
to answer
The receiving of Tomos
was a necessary and
important step
The receiving of Tomos
was a mistake that torn
apart Ukrainians
Hard to answer/Refuse
to answer
Russian border security
servicemen insidiously
attacked Ukrainian marines
Ukrainian marines
provoked the attack of
Russians
Hard to answer/Refuse
to answer
The declaration of the
military state was a smart
security measure
The declaration of the
military state did not
have a reasonable
explanation
Hard to answer/Refuse
to answer

14. 14
WHO WAS THE FIRST TO START THE WAR: REGIONAL
MEASUREMENT
Database: all the respondents from relevant regions, West n=571, Center n=712, South n=489, East n=270.
ХТОПОЧАВПЕРШИМВІЙНУ:
РЕГІОНАЛЬНИЙВИМІР
25.9 25.3
46.8
54.7
12.5 9.7
22.8
30.861.7 64.9
30.4
14.5
West Centre South East
Russia and separatists
started the war first
Ukrainian authorities and
oligarchs started the war first
Hard to answer/Refuse
to answer

15. 15
POLICY OF INFORMATION SPHERE REGULATION
Database: All the respondents, n=2042.
ПОЛІТИКАРЕГУЛЮВАННЯІНФОРМАЦІЙНОЇСФЕРИ
37.7
31.5
19.7 18.4 17.8 17.5
24 22
29.6
30.1
43.7 49.5 53 55.5 45.8 49.1
32.8
38.5 36.6 32.1 29.2 27 30.2 28.9
Feb.18 Feb.19
There are too many pro-Kremlin
propaganda media outlets in
Ukraine
Ukraine suffers from the
obstruction of freedom of
speech
Hard to answer/Refuse
to answer
The Russian channels ban in
Ukraine is a necessary step
The Russian channels ban
in Ukraine is a mistake
Hard to answer/Refuse
to answer
Ban of certain performers and
Russian movies in Ukraine is a
necessary step
Ban of certain performers and
Russian movies in Ukraine is
a mistake
Hard to answer/Refuse
to answer
Ban of Russian social
media is a necessary step
Ban of Russian social
media is a mistake
Hard to answer/Refuse
to answer
Feb.18 Feb.19 Feb.18 Feb.19 Feb.18 Feb.19

16. UKRAINIAN SERIES AND FILMS

17. 17
UKRAINIAN SERIES AND FILMS
УКРАЇНСЬКІСЕРІАЛИІКІНОФІЛЬМИ
No
Do you agree that there have been more
Ukrainian TV series broadcasted on Ukrainian
television throughout the last three years?
Have you seen at least one Ukrainian feature
film (or cartoon) throughout the last year?
56.1
13.4
30.5
35.1
42.5
22.4
?
Yes
No
Hard to
answer/Refuse
to answer
Yes
?
Hard to
answer/Refuse
to answer

18. THANK YOU FOR YOUR ATTENTION!