Good user experience is essential to the success of your product, it creates a competitive advantage and saves you money by reducing wasted development time. But how do you know that what you develop are the features that users will care about? How can you ensure you are not over-engineering your product with features that no one will use? And how do you know that the interfaces you are producing are intuitive? A good UX design process helps you identify what you should build to add value to users and create an intuitive, easy-to-use and accessible user interface. Mariana and Reynold will talk about the importance of a good user experience and share practical UX techniques to embed UX in development cycles. Mariana Morris is Head of Design at Oxford Computer Consultants where she leads a team of UX designers and front-end developers that work integrated with Agile development teams. Mariana is a UX designer with 13 years of experience designing website and mobile apps, holds a Masters in Interactive Media and a Bachelors in Industrial Design. She is co-founder of the monthly event UX Oxford. She loves getting involved in projects that make positive contribution to the world and helps the community. Reynold Greenlaw is Projects Director at Oxford Computer Consultants. http://www.meetup.com/ACCU-Oxford/events/229819449/

1. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Embedding UX into
software development
Mariana Morris
Reynold Greenlaw

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Reynold
Greenlaw
Projects Director
Oxford Computer Consultants

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UX & i
This is the story of an
incompleted journey I am on
integrating UX into
development.

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Mariana
Morris
Head of Design
Oxford Computer Consultants
Co-founder
UX Oxford
@MarianaMota

5. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
oxfordcc.co.uk

6. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.

7. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
The world has changed...

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“Design has
transformed from an
afterthought (the
lipstick on the pig) to a
prerequisite.
Customers at this point
are starting to demand
great experiences.”
“Tech alone is no longer
the differentiator.”
Josh Brewer
Founder/CEO at Made by Habitat.
Previously: Principal Designer at Twitter

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John
Maeda
John Maeda is an American
executive, designer,
technologist.
https://youtu.be/TvgVvHd0RJs?t=49s

10. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Tech is no longer the differentiator
Source: John Maeda http://www.slideshare.net/kleinerperkins/design-
in-tech-report-2015

11. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
#DesignInTech Mergers and Acquisitions
Source: John Maeda http://www.slideshare.net/kleinerperkins/design-
in-tech-report-2016

12. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
“Quite simply, our goal—on a scale unmatched in the
industry—is to modernize enterprise software for
today’s user, who demands great design everywhere,
at home and at work.”
Bridget van Kralingen,
senior vice president of IBM Global
Business Services

13. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.

14. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.

15. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Your customers
expect great
experiences and the
expectation will only
increase.

16. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
UX techniques

17. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Meet users early
and often.

18. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
OCC’s design principles
1. Meet users early and often
2. Focus on adding value, not features
3. Be commercially aware
4. Make it inclusive and accessible
5. Test and iterate
6. Be consistent
7. Make it attractive and usable
8. Be lean and efficient
9. Collaborate
oxfordcc.co.uk/design-principles

19. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
https://userresearch.blog.gov.uk/2014/08/06/have-you-had-your-recommended-dose-of-research/
GOV.UK

20. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.

21. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
ETHNOGRAPHIC RESEARCH
Oxford Computer Consultants running user interviews for National Grid

22. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Mariana
UX Designer
Mark
Project Manager
Reynold
Account Manager
Tim
Developer
Oxford Computer Consultants running user interviews for National Grid
ETHNOGRAPHIC RESEARCH

23. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Paul
Support and training
Mariana
UX Designer
Ant
User
Oxford Computer Consultants running usability testing at Bath & North East Somerset Council
USER INTERVIEW

24. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
USABILITY TEST

25. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
USER RESEARCH STREAMED BACK TO THE OFFICE

26. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
CO-DESIGN SESSIONS
Watch: Stavros Garzonis’s talk
https://vimeo.com/channels/uxoxford/157265478

27. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
It’s not about what users want.

28. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
It’s not about what users want.
It’s about what they need.

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Alan Cooper
Pioneer in interaction design
https://youtu.be/sNWBnCazIcU?t=5m16
https://en.wikipedia.org/wiki/Alan_Cooper#/media/File:AlanCooper

30. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
USER JOURNEY

31. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
SPRINT PLANNING

32. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
User flow
INTERNAL FEEDBACK SESSIONS

33. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
User flow
Wireframes
INTERNAL FEEDBACK SESSIONS

34. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
Fresh eyes: https://medium.com/shopify-ux/fresh-eyes-design-talks-ddecdb2cc237#.x7hydvk0i
FRESH EYES SESSIONS

35. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
THE PRODUCT CANVAS
romanpichler.com

36. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
User groups
User flow
Sketches
Sprint goal
Sprint tasks
MetricsProject goal
@MARIANAMOTA
THE PRODUCT CANVAS

37. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
SKETCHES

38. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
STAKEHOLDER WORKSHOP

39. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
http://plans-for-retrospectives.com/
PROJECT RETROSPECTIVES

40. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
UX and Agile
development

41. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
UX & Development process

42. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.

43. oxfordcc.co.ukDesigning experiences that delight users and make our clients, developers and designers proud.
On ways to improve
accuracy:
“If it was automated, if it
was operator independent.
Automated wall thickening
analysis would be very
helpful.”
USER STORY WORKSHOP
The hypothesis card template was based on
Carmen Brion’s template. See http://www.
slideshare.net/disenchantedlullaby/formulate-
better-hypotheses-61899921

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Thank you!
Questions?
oxfordcc.co.uk
Reynold.Greenlaw@oxfordcc.co.uk
Mariana.Morris@oxfordcc.co.uk