Jasper’s Consignment Store PP
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Team works on creating a realistic non-store development. Course builds on previous business courses to cover the fundamentals of non-store merchandising techniques. The class focuses on distribution channels outside the retail “norm", exploring catalogs, Internet and other alternative retail techniques such as social media, kiosks, trunk shows, television and multi-level. Guest speakers introduce students to career oppotunities in fields such as home-based sales, television and internet. Students integrate these techniques into business plans.
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Jasper’s Consignment Store PP
- 1. Jasper’s Consignment A Leader in Designer Accessories for Men Alicia Caron, Dominique Staupe, Maryela Perez, & Mariam Shamsid-Deen 12/17/2012
- 2. What is Jasper’s Consignment? Jasper's Consignment is a premium online retailer that specializes in Men's accessories including: Ties, Bowties, Watches, Cuff links and Man Bags.
- 3. Jasper’s Mission and Values To be the leading consignment e-retailer for men’s accessories. Jasper’s prides itself on the quality of designer merchandise at consignment prices. We plan to maintain our spot as the leading consignment e-retailer through fair pricing, quality product, a personalized shopping experience, and knowledge and education.
- 4. What You Get When Buying or Selling with Jasper’s Designer Accessories Men’s Ties/Bowties Avg. Price $67 Cuff Links Avg. Price $200 Watches Avg. Price $396 Man Bags Avg. Price $444 When the customer decides to sell Reputation Personalized experience Fair and accurate pricing When the customer purchases from Jasper’s Designer items Quality product Reduced price Personalized experience Education and guidance
- 5. How it Works Selling Have item reviewed for acceptance Ship item to Jasper’s Set up consigner profile Receive 35% of the price the item sold at with 90 days Buying Make selection on company website Optional: Receive guidance and education Purchase Item Receive in mail Free Shipping Accessible browse/purchase history
- 6. Who is Jasper? Male Business Professional Designer wear at a low cost Median age of 42 Has used the internet in the last 30 days
- 7. About the Owners Alicia Caron BA in Fashion Merchandising Expertise in Selling, Management, and Logistics Dominique Staupe BA in Fashion Merchandising Extensive Knowledge of the Consignment and Marketing Maryela Perez BA in Fashion Merchandising Expertise in Customer Service and Telecommunications Mariam Shamsid-Deen BA in Fashion Merchandising Expertise in Web Development and Marketing As we grow we plan to add more employees for processing, technical support, and marketing
- 8. The Problem What the men said: Few consignment shops for men Even fewer online options Dressing business professional can be expensive Very little guidance or education by online consigners
- 9. The Solution E-Retailer Designer merchandise at consignment prices Personalized shopping experience Using social media and other customer interactions to guide and educate Jasper
- 10. Opportunity and Market Median age of 42 11.65 % of the U.S. population 65% work full time 87.5% will have used the Internet in the past 30 days (Market Growth Rate) Year three projected sales of $121,114
- 11. SWOT Strengths Low Competition Accessibility Guidance and Education Weaknesses Finding Consigners Marketing Opportunity To Carry Men’s Apparel Threats Other Consigners Designer Outlets
- 12. Competitive Advantage Accessibility Product type Assortment Personalized experience Guidance and Education
- 13. Marketing Strategy Ideal Costumer Full time business professional Wants quality product Buys and sells on a monthly basis Current Business Partner eBay Goodwill Future Business Partners UPS or Fedex
- 14. Marketing Strategy Continued Short Term Marketing Plan: Social Media The Villager Mailers Long Term Marketing Plan: Social Media Google Adds Email Star Tribune Radio
- 15. Technology and Start Up Technological Needs Four computers Servers Security IT Technicians Software Apps Our duties: Website maintenance Hired Out: IT Support
- 16. First Year Sales Plan & Break Even Analysis First Year Sales Plan 3 customers served each day Avg. price $277 Daily Sales Dollars $831 Open 365 days a year Annual Sales of $303,315 Break Even Analysis Annual fixed costs of $159,081 Gross profit % of 54 Break-even sales of $294,594 Sales over breakeven of $8,721 Profit dollars of $4,709
- 17. Japer’s Consignment Store Currently Business Plan is completed We plan to form an LLC Securing storage space and setting up home office Designing Website We have and are continuing to meet with financial and business advisors As a whole we are investing $108,000 based on selling personal property and family contributions. Gathering preopening inventory
- 18. Summary Jasper’s Consignment store is an e-retailer for designer men’s accessories Our goal is to address the lack of consignment options available to men with respect to men’s accessories Male business professionals want to sell and buy designer labels at consignment prices
- 19. Summary- What We Are Asking of You With the information provided under consideration we would like ask for… Product donations Advice Support Jasper’s fulfills the need of men who need to dress business professional and don’t have or want to spend their earnings on expensive designer accessories.
- 20. Jasper’s Consignment Store A Leader in Designer Accessories for Men Questions or Concerns? 12/17/2012