1. @mariagomezmr

2. About me
@mariagomezmr

3. SENSE MAKING &
ANALYSIS SKILLS
Because of my engineering studies I have the ability
to translate vast amounts of data into abstract
concepts and to understand complicated realities.
@mariagomezmr

4. DESIGN MINDSET &
ADAPTIVE THINKING
I’m a very creative person, I have the capacity
to make a outstanding proposal and develop
desirable outcomes.
Also, I’m conscious that the world is in constant
change and I’m able to change my approach
with it.
@mariagomezmr

5. COOL
HUNTER
I consider myself a very hungry of knowledge person,
for that reason I am always looking for projects that
satisfy this need .
I'm constantly researching content to find
opportunities or to define trends.
@mariagomezmr

6. TRANS-DISCIPLINARY
& TECHNOLOGY LOVER
Because my background I understand concepts
across multiple disciplines. I consider myself a
Swiss knife. I have software abilities and I’m able
to talk about different realities.
@mariagomezmr

7. ENTREPRENEUR &
OVERCOMER OF
CHALLENGES
I put all my passion in every project that I start. Also I
have a start-up mindset and I used to develop projects
that allow me to achieve my maximum potential. I’m
constantly looking for new ways to learning because I
think that learning is a never-ending adventure.
@mariagomezmr

8. About my vision
@mariagomezmr

9. THE FUTURE WAS
NOW
Digital has changed every reality of the world that
we know. Digital are everywhere and we are in front
of the smartphone kingdom.
This means a new communication ecosystem, a
new user and a new way to purchase.
I think that nowadays we need adaptive companies
that know how to convert the change in an
opportunity (for example through virtual
collaboration, using news touchpoints…)
@mariagomezmr

10. BIG DATA
ERA
We are in the big data era. We have access to
too much information, presented to us in a very
unfriendly way; we have the goal to make the
thinks simples.
Through an analysis and design spirit we can
convert the big data in a sexy data making a
better user experience. The things must be easy
and now more than ever we have helpful to our
consumers.
@mariagomezmr

11. THE VALUE OF THE
USER EXPERIENCE
Nowadays when you will be out there, you have
millions of competitors offering a very similar
product. We have to work our differentiation
strategy from now.
I think that only the brands that knows how to
design a outstanding user experience will be
remembered and successful.
@mariagomezmr

12. BRANDED
CONTENT
I believe that in this new environment is more
important the contact in front of the impacts.
And the way to achieve this contact is through
the content. But no any kind of content, we
have to find the match between the things that
we want to say and the things that our
consumer wants to hear. This is the relevant
content.
Also I consider that although we are in front of
global users we need a personalized
communication.
@mariagomezmr

13. FACTS,
NO WORDS
In a world where everyone have access to every
kind of information and where the user have
more power than ever I believe that we need to
develop transparent strategy that open a
bidirectional channel of conversation between
the companies and his consumers.
I also think that companies have a responsibility
to the world and to the user, and every
company should be useful to consumers and
society.
@mariagomezmr

14. THANK YOU.