Brasil Overview, Fashion and Luxury Market.

3. Quiz

4. 1. Which is the capital of Brasil?
a) Rio de Janeiro b) Brasilia
d) São Pauloc) Salvador

5. 1. Which is the capital of Brasil?
b) Brasilia
In the 1950s plans were
considered for moving the
federal capital from the east
coast to the interior; the
interior was sparsely populated
and it was hoped that moving
the capital to the region would
help populate the area. The
new capital, Brasília, was
inaugurated as the federal
capital on 21 April 1960 after
being purpose built at great
cost of 2 trillion U.S. dollars.

6. 2. Which is the official language?
a)Brasilero
b)Portuguese
c)Spanish

7. 2. Which is the official language?
b)Portugues
ePortuguese is the official language of Brazil, and is spoken by more than 99% of the
population. Minority languages include indigenous languages, and languages of more recent
European and Asian immigrants. The population speaks or signs approximately 210
languages, of which 180 are indigenous. Less than forty thousand people (about 0.02% of
total population) actually speak indigenous languages in the Brazilian territory . Language is
one of the strongest elements of Brazil's national unity. The only non-Portuguese speakers
are members of Amerindian groups, and pockets of immigrants who maintain their heritage
languages. Within Brazil, there is no major dialect variation of the Portuguese, but only
moderate regional variation in accent, vocabulary, and use of personal nouns, pronouns, and
verb conjugations. Variations are diminishing as a result of mass media, especially national
television networks that are viewed by the majority of Brazilians.

8. 3. Who is the President?
a) Dilma Rousseff b) Fernando Henrique Cardoso c) Lula da Silva

9. 3. Who is the President?
-Since 2011 Dilma Rousseff is the president
- Workers’ Party (PT)

10. 4. Which kind of political system do
they have?
a) Democracy
b) Socialism
c) Monarchy
d) Communism
e) Dictatorship

11. 4. Which kind of political system do
they have?
a) Democracy
- Brazil is a federal constitutional republic.
- First, it is a democracy. There is universal suffrage and voting is mandatory (not
optional like it is in the US). Brazil will inaugurate its first female president, Dilma
Rousseff, on January 1, 2011.
- Second, Brazil has a federal form of government (just like the U.S.) with 26 states.
- Each state has its own state government, but they have tend to have much less
power and independence from the federal government that U.S. States have.
- Last, Brazil's federal government is based on a detailed Constitution that was ratified
in 1988 after the end of the dictatorship and has been amended over 50 times since
then.

12. 5. Which is the current
currency?
a) b)
c) d)

13. 5. Which is the current
currency?
b)
The real is the present-day currency of Brazil. It is subdivided into 100. The modern
real was introduced in 1994, when it replaced the old currency, the cruzeiro, as part
of the Plano Real, a substantial monetary reform package that aimed to put an end
to three decades of rampant inflation. In Portuguese the word real means both
"royal" and "real". The name of the historic real derived from the first sense. The
name of the modern currency is generally understood to refer both to the historic
unit and to the second sense.
£1= R$ 3,919

14. 6. What is the current
population?
a) Less than 50.000.000
b) Between 50.000.000 and 100.000.000
c) Between 100.000.000 and 180.000.000
d) Between 180.000.000 and 200.000.000
e) More than 200.000.000

15. 6. What is the current
population?
d) Between 180.000.000 and 200.000.000
The current population of the Federative Republic of Brazil is estimated
to be about 199.321 million people, which is an increase of about 1.3%
from the last record of the population. The population density of Brazil is
about 60.63 people per square mile.

16. 7. Which are the Brazilian
borders?

17. 7. Which are the Brazilian
borders?
Uruguay
Argentina
Paraguay
Bolivia
Peru
Colombia
Venezuela
Guyana
Suriname
French Guiana

18. 9.Which is the superficies?
a) Less than 5,000,000 km2
b) Between 5,000,000 km2 and 7,000,000 km2
c) Between 7,000,000 km2 and 9,000,000 km2
d) More than 9,000,000 km2

19. 9.Which is the superficies?
c) Between 7,000,000 km2 and 9,000,000 km2
8.515.767 km2 - 5th biggest country

20. a) $ 545.20 billion
b) $ 1378.55 billion
c) $ 2145.98 billion
d) $ 2435.20 billion
e) $ 3001.65 billion
10.Which is the GDP?

21. a) $ 545.20 billion
b) $ 1378.55 billion
c) $ 2145.98 billion
d) $ 2435.20 billion
e) $ 3001.65 billion
10.Which is the GDP?
6th highest GDP rate, between UK and France

22. 11.Which is the HDI?
a) 0.345
b) 0.576
c) 0.730
d) 0.880
e) 0.885

23. 11.Which is the HDI?
a) 0.345
b) 0.576
c) 0.730
d) 0.880
e) 0.885
85th highest HDI rate, between Oman and Jamaica

24. 12. How many national holidays do
they have?
a) 3
b) 5
c) 8
d) 11
e) 15

25. 12. How many national holidays do
they have?
d) 11
1st January - New Year, Feb/Mar - Carnival, Apr - Easter, 21 of April - Tiradentes, 1st May -
Labour Day, Jun - Corpus Christ, 7 of Sep - Independence, 12 of Oct - Our Lady Aparecida,
2nd of Nov - All Souls Day, 15 of Nov - Republic Proclamation, 25 of December - Christimas

26. 13. Which drink a Brazilian would
choose?
b) Coca-cola
a) Guaraná a) Real Coconut Water
b) Vita Coco
a) Mojito
b) Caipirinha

27. 13. Which drink a Brazilian would
choose?
a) Guaraná
a) Real Coconut Water b) Caipirinha

28. 14. Which food a Brazilian would
choose?
a) Brigadeiro a) Focaccia a) Paella
b) Rice and Beansb) Pão de Queijob) Cupcake

29. 14. Which food a Brazilian would
choose?
a) Brigadeiro b) Rice and Beansb) Pão de Queijo

30. 15. From each countries Brazil
received immigration?
a) China
b) France
c) Portugal
d) Spain
e) Colombia
f) Argentina
g) Italy
h) Japan
i) Germany
j) Russia
k) USA
l) Chile
m) Mexico
n) UK
o) Nigeria

31. 15. From each countries Brazil
received immigration?
Africans (as slaves)
Portugal
Japan
Italy
Spain
Germany

32. 16. What is the most sold life style
magazine?

33. 16. What is the most sold life style
magazine?
Brazilian women's magazine. The
magazine contains articles about fashion,
beauty, diet, fitness, home, decoration,
recipes, restaurants, women's health,
horoscope, and more.
Total Paid & Verified Circulation: 409.889
Periodicity: Monthly
Cover Price: R$ 12.00

34. 17. Give 5 names of notorious Brazilian
models.

35. 17. Give 5 names of notorious Brazilian
models.
Adriana Lima Gisele Bündchen
Carol
Trentini
Ana Beatriz Barros Alessandra Ambrósio

36. 18. Match the brand with the collection:

37. 18. Match the brand with the collection:
1. B
2. C
3. H
4. E
5. G
6. F
7. A
8. D

38. 19. What is the most common retail
channels for fashion?

39. 19. What is the most common retail
channels for fashion?

40. Fashion
Market
- The revenues of the Brazilian fashion market has quadrupled in the last 10 years
- Last year had a fantastic growth: projected growth in 2013 was R $ 129 billion, but
reached U.S. $ 140 billion in 2013.
- Fashion represents nearly 5% of the Brazilian GDP
- The sixth largest textile producer in the world
- One of the three industries that employ more in the country (75% are women)
- The problem: poor administration may still be the main issue, supported in amateur
and / or backward and bureaucratic processes.
- And we still have a serious issue that is slave labor in 2010 were found in Bolivian
enslaved SP, producing for major brands, including Zara for. Apparently we
evolved very little in this regard since the complaint occurred.

41. Fashion
Market
The silhouettes are a mix of delicate and structured at the same time; materials are light and natural;
focus on sustainability
Osklen

42. Fashion
Market
He showed his first 2 collections in Paris and after that move to São Paulo, he is only 21 years old and
very acclaim by the specialists.
Pedro
Lourenço

43. Fashion
Market
A brand from Rio de Janeiro that represents a lot the Brazilian mood.
Farm

44. Fashion
Market
A shoes group, they have have 4 brands to achieve different segments; Alexandre Birman, Schutz,
Arezzo and AnaCapri. In the Interbrand Ranking of Brazilian brands, Grupo Arezzo is the 25th and first
fashion brand, the value is calculate in 294 Millions of Reais.
Grupo Arezzo
Alexandre Birman
Schutz
Arezzo
AnaCapri

45. Fashion
MarketSwimwear
The industry generates nearly $ 1.5 billion per year, only in the domestic market
Lenny Cia Marítima Agua de Coco

47. LUXURY
MARKET
Developing markets for new business and expansion opportunities.
The world's 7th largest economy.
Growing purchasing power and a rising income rate.
The European luxury goods invasion has been restricted to solely the main cities like
Rio de Janeiro, Brasilia and Sao Paulo.
The complex taxation system and government bureaucracy -> duplication or even
triplication of the European and American purchasing prices.
The interest in international brands among the Brazilian consumers is incessantly
growing.
Brazilians are willing to shop in their own country for two main reasons:
the payment plan by instalments,
the unique customer services.

48. LUXURY
MARKET
“Brazilians like to establish instinctive and affectionate relationships including
with luxury brands. They are at the crossroads of three cultures: European
roots, a lifestyle marked by the American Dream, and local cultural values
amplified by a comeback of patriotism,” highlights a study by Living Luxury.

49. LUXURY
MARKET

50. BACKGROUND: Mary was born in
Athens, Greece. She attended Rhode
Island School of Design and then
completed both her BA and MA at
Central Saint Martins. She has previously
worked for Sophia Kokosalaki and
freelanced for Bill Blass, amongst other
designers. She was awarded NEWGEN
sponsorship for six seasons
(spring/summer 2009 - autumn/winter
2011).
SIGNATURES: “A hyperrealist
aesthetic, bold graphics and industrial
jewellery."
IDEAL CLIENT: “She has a liberated
spirit”
TRADEMARK PIECE: “A dress
inspired by the filtered beauty in design,
mapped around the female figure.
Mary Katrantzou

52. - They like colors and prints
- The collection with Top Shop were really good accepted in Brazil
Rational:

53. Promotional
Strategies
OFFLINE
1. Collaboration with Havaianas
VALENTINO
MISSONI

54. Promotional
Strategies
OFFLINE
2. Capsule collection
“THE ARARA COLLECTION”

55. Promotional
Strategies
3. “Travelling” Pop Up
Store
- 3 months: Rio de Janeiro and Sao Paulo
- 1 month: Curitiba, Recife and Brasilia
São Paulo: JK Iguatemi
Rio de Janeiro: Fashion Mall
Curitiba: Pateo Batel
Brasília: Iguatemi
Recife: Riomar
OFFLINE

56. Promotional
Strategies
OFFLINE
4. Launch Party Vogue, Brasil Carnival

57. Promotional
Strategies
OFFLINE
5. Magazines
EDITORIAL NOT ADVERTISING

58. Promotional
Strategies
- Posts
- To wear on the vogue party
- To use the bloggers as ambassadors of the brand
1. Bloggers
ONLINE

59. xx
Promotional
StrategiesONLINE
CAMILA COUTINHO
(Recife)
signature9: 5th most influential blog in the world

60. xx
Promotional
StrategiesONLINE

61. xx
Promotional
StrategiesONLINE
LALA RUDGE
(Sao Paulo)

62. xx
Promotional
StrategiesONLINE
2. Webpage for the “Traveling” Pop Up
Store
- Capsule
collection
- Travel Pictures