A recent talk I gave on operating a successful gaming start-up.

1. Surviving & Thriving
Social and Casual Gaming
Margaret Wallace

2. Digital and Real-World Experiences.
Creators of Award-Winning Games,
@margaretwallace

3. Production
Business
New York City
San Francisco

5. Partial List of Partners

6. Entrepreneurs Must Juggle Many Things.

7. Truths &
Observations

8. The Team: Chemistry Matters

9. Identify the Core of Your Product

10. There is No Such Thing as Easy Money

11. Relationships are key.
Can make or break you.

12. Have a Launch Strategy

13. Polish
Take Longer Than You Think

14. Metrics
Not an Afterthought

15. USEFUL Metrics
Not a Given

16. Beware the Free Lunch

17. Questions?
Margaret WallaceO
margaret@playmatics.com
415.235.3235