53. SUMMARY:
1. SET SALES-DRIVEN OBJECTIVES.
2. EVALUATE CURRENT TRAFFIC/
ACQUISITION FUNNELS.
3. EVALUATE TRAFFIC FLOWS.
4. BUILD A SELF-PERPETUATING
INFORMATION HUB = A BLOG.
5. MONITOR & REPORT.
6. MEASURE CHANGES IN COST PER
SALES ACQUISITION.
54. THINK STRATEGY,
NOT TACTICS.
PRESENTATION BY:
Marek Wolski
slideshare.net/marekting
PICTURE CREDIT:
WEB TRENDS MAP 4 - FINAL BETA
http://informationarchitects.jp/web-trend-map-4-final-beta/