Persona example for Starbucks

1. Starbucks
Buyer Persona Overview
October, 2015

2. Soccer Mom Sarah
BACKGROUND:
• Blogger and stay at home mother of two
boys (5 and 8).
• Manages daily household activates and
chores
• Bachelors in Journalism, blogger, blogger
and yoga enthusiast.
DEMOGRAPHICS:
• Female
• 27-35
• Spouse’s income $90k
• Urban resident
IDENTIFIERS:
• Productive

3. Soccer Mom Sarah
GOALS:
• Manage all household tasks
• Publish one blog post a day
CHALLENGES:
• Maintaining enough energy to get
through the day.
• Finding an environment outside of
home to write and relax
HOW WE HELP:
• Providing quality products to provide
energy throughout the day.
• Café setting and Wi-Fi to relax, write,
and surf the internet.

4. Soccer Mom Sarah
REAL QUOTES:
• “I struggle everyday with
energy, managing a household
is busy work.”
• “Yoga isn’t everyday, and I
need to get away from home to
write my blogs.”
COMMON OBJECTIONS:
• How much will the product cost
me?
• Will these drinks really give me
the energy I need?
• How is the atmosphere in
Starbucks café?

5. Soccer Mom Sarah
MARKETING MESSAGING:
• Convenient method to
provide a great product
with a peaceful
environment for
customers.
ELEVATOR PITCH:
• We provide a high quality
service to help get
customers through their
day while also serving their
needs for relaxation.