Connet Recruitment

connet
Strategic Planning
Dora Radanova, Mandy Bouchedid, Marcus Karlsson
Design Management IED Master 2010

introduction

Millions of graduates every year.

Dora Radanova, Mandy Bouchedid, Marcus Karlsson| Strategic Planning | Design Management IED Master 2010 connet

introduction

?
?!
?

introduction

?
Is that what
?!
I really want

?
I have no clue
what I can do

?
with my degree

Now what

Being a “design
manager” sounds
cool, but what is it
really about


introduction

So the search begins...


introduction

and the process is almost never fun
and almost always frustrating.


goal

How can we...

provide effective guidance?
channel the talent to appropriate positions?
make the process more user friendly?
reduce the frustration?


trends


trends

Increase in number
of graduates yearly


trends

Offline tools Online tools

shift


trends

Employee
job commitment

Employee
job ‘hopping’


competition


competition online
User Interaction +

Linkedin

Behance
XING Design 21
Coroﬂot

Michael Page
Judy Wert Arrancha Ruiz
Monster

Bulk Information Selective Information
Quorum Selección
Adecco
ManPower BaoPartners
InfoJobs Farnington

Cegos Gascoigne & Partners
Hays Worldwide
Aldaba
Zinettica

User Interaction -


competition online
User Interaction +
* Global Players *User generated content

Linkedin

we want Behance
XING Design 21
to be here! Coroﬂot

Michael Page
Judy Wert Arrancha Ruiz
Monster

Bulk Information Selective Information
Quorum Selección
Adecco
ManPower BaoPartners
Farnington
Hays Worldwide
Cegos Gascoigne & Partners
InfoJobs
Aldaba
Zinettica

User Interaction -


industry analysis top players

60 million members.

Your customers. Your colleagues.

Your competitors. Your boss.

User generated content.

More than a quarter are senior executives.

Every Fortune 500 company is represented.


industry analysis benchmark

Market leader in job-search/recruitment
for the creative and design industries

Portfolio hosting

Focus on added value to their users

Give guidance advice for recent
graduates and professionals.

Quality information about the design
industry, such as salary advice, trending
locations, Etc.


industry analysis

what is available

+ professional network
user interactive (upload CV,
recommendations, customize info)

what is lacking
- career guidance
channeling of talent to jobs
clear insights


value web | descriptive
The Recruitment Process

COMPANIES
SCHOOLS
HR

$$ $$
Skills
Skills

Advice & Guidance
Government Advice & Guidance Family &
Initiatives $$ Friends

Affection

Information Information

Online
Offline Media
Database
(Papers, etc)
(infoJobs)

Information & Advice Information & Network

Professional
Recruitment
Networks
Agency
(Linkedin, etc)


market & capabilities matrix

New market
Existing market

Existing capabilities New capabilities


opportunity space

interactive professional
recruiting network
agency opportunity space

US!

online
recruiting


innovation types
Innovation Types

Finance Offering Delivery
Networking Service Customer Experience
partnering with Adding value to our • Establish social networking
universities:: service:: events on university
campuses::
• recruiting best • partnering with top
graduates universities –for best • Make students and young
• guidance of graduates professionals feel
potential students • organize social meetings informed, confident and
for new innovative in campus for students and aware
education programs professionals
• guiding potential
Channel
students for new programs
• interviewing high top Universities::
professionals and make the • social networking
information available for events
users on our web page companies
• brand awareness


solutions


solution criteria

1. connet will have to:
focus on providing high
quality content, that is
relevant and inspiring for
the users in order to stand
out from the competition.


solution criteria

bridge the gap that exists
between professionals/
companies and the
recent graduates.


solution criteria

Provide a valuable
connection that can help
channel talented
individuals in the right
direction, and also help
companies find the
appropriate candidates.


solution criteria

be an interactive, user
friendly, and non-
pretentious recruitment
agency that provides the
user insightful, informative
and guiding information.


solution criteria

be inclusive, welcoming
and non-formal. Provide
quality information that
bring our users clarity in
their career choice.



COMPANIES
SCHOOLS
HR

$$ $$
Skills
Skills

Advice & Guidance

Affection


Online
Offline Media
Database
(Papers, etc)
(infoJobs)


Professional
Recruitment
CONnet Agency
Networks
(Linkedin, etc)



Awareness Money COMPANIES Talent
Reputation SCHOOLS
Information HR
Insights
Customers
$$ $$ Money
Skills
Skills

Advice & Guidance

Affection


Online
Offline Media
Database
(Papers, etc)
(infoJobs)


Advice & Guidance Professional
Information CONnet Recruitment
Agency
Networks
(Linkedin, etc)
Opportunity


concept

Insight:
The gap between well established professionals
and recent graduates is too wide.

Principle:
Provide valuable lessons, insights and
knowledge about the life within a company,
and what it takes to establish yourself in the
market.

Concept:
Offer insightful, qualitative interviews
with established professionals

Give the freshly graduated and young
professionals a chance to ask
questions and interact with those
established professionals.


concept

Insight:
Students and youth that are preparing for university, or
preparing their launch into the “professional” life find it
hard to stay up-to-date with the constantly changing
job-market and the new trends in education.

Principle:
Keep a close relationship with educational
institutions, governmental organizations, and
non-profit organizations that represent interesting
markets. (ex. DMI - design management institute)

Concept:
Insights from top men/women in
industries related to the most dynamic
and changing professions.

Forecasts regarding the new and up-
and-coming jobs, changes and trends in
the job-market.


connet value

Job seekers

professional
network
Companies
professional
insights connect with
new talent
in-depth
understanding save time Schools
of job titles
gain promote Interviewees
desirable job reputation new
positions programs connect with
high quality
new talent
empoyees gain
reputation gain
recognition


roadmap connet
beachhead near term mid term long term

guiding students extension of user experience

awareness

creating a buzz promotion campaign customer loyalty programs

marketing

connet
plan

assemble
team,
interviews,
company
contacts, web
infrastructure
school
forums

search for new
channelling talent educational trends
opportunities

company
recruits
search for new
channelling talent opportunities


conclusion


the experience

Carlos has been an active
member on connet for a
couple months now.

His network of professionals
has expanded.


the experience

Just having left his current work,
Carlos is keeping his eyes wide
open as he constantly updates
himself with the new jobs of the
future published on connet.


the experience

Design Management has always
intrigued him as a new field of
study but he never really
understood what it was all about.

After reading the interview with
Kathryn Best on connet and
asking her a couple extra
questions himself, he has a better
vision of what design
management is about.


the experience

He is now applying to do
a Masters in Design
Management in one of
the schools connet is
linked with.

He trusts that after he
graduates, connet will
help place him in the right
job for him.


Connet Recruitment

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