Zebra Technologies - La Supply Chain dell’innovazione
Ce ne parla Nicola De Zolt L. - Zebra Technologies Italy
( Evento Tenenga Tecno-Soft "Tra i motori dell'innovazione", Museo Lamborghini, 20 settembre 2019).
https://youtu.be/LOqt695YwIE
4. On-demand economy
KEY FACTS
• Many new techologies available
• AI, IoT, Automation, Machine learning
• One common dynamic: «Proximity»
• To deliver value in someone’s moment of need
• RETAIL: a better shopping experience – TRANSPORTATION:
a courier delivers on-time – HEALTHCARE: a medication
based on patient’s contextual information
• On-demand «value»
• T&L: Ever-growing Shipment Costs
=> Anticipatory Shipping
5. ZEBRA TECHNOLOGIES
Emerging business needs - Instant delivery
Production and provision of products and services ever closer to the point of demand
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Uber
• A service delivered in the moment
• Use-case: «I’m standing at the street
corner, I request that, and it just
arrives»
Proximity delivery
• A parcel delivered in the moment, exactly where I’m
parked
• Use-case: Direct-to-car parcel dropoff
• By 2025, 40% of deliveries within 2 hours
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6. ZEBRA TECHNOLOGIES
Emerging business needs – Visibility
Digital representation of physical environment
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Online surfing
• Fully traced & tracked
• A digital picture
of the buyer is built
• In order to provide a
personalized experience
Real world (e.g. a cross-docking facility)
• Yet to be digitalized
• Opportunities lie where a digital representation of that physical
environment is done
• In order to be able to deliver to the same on demand economy
and to drive better decisions
Heatmaps Conversion Funnel Surf Playback
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7. ZEBRA TECHNOLOGIES
Digital Innovation now lives at the Enterprise Edge
A digital representation: so what?
• Interaction led by human
• Centralized
• Interaction starts with
a look up
or a search
• System of records
like classic ERPs
tell what should happen
SYSTEM OF RECORDS
Interaction led by a machine
– At the edge of the enterprise
– Simple yet powerful
• Data acquired
• Insights generated
• The next best action taken
– Not a question of
long term strategy
• AI is guiding the next move
– A system of reality tells what comes next
SYSTEM OF REALITY
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