1. March 2015
MARCO MOMBELLI
m_mombelli@hotmail.com
WORK EXPERIENCE
2012 – Present WEB VIAGENS – CFO and Business Development Director São Paulo, Brasil
 Manage the company in partnership with founders. Since my admission, the company’s sales grew
from 15M/year to 60M/year, with a reciprocal 20 to 100 employees increase.
 Direct responsibilities: Bus. Development, Financial, ADM, IT and HR departments and training.
 Participate actively in corporate strategy, marketing online, operations and call center sales.
 Coordinated and had the lead role in the negotiations and purchase of one of the largest travel
packages site (10M subscribers) assets and integrated the business in Web Viagens’ operations.
 Lead the Change Management activities in the many growth waves, aligning the company and his
processes trough Key Performance Indicators to achieve a sustainable growth and value increase.
 Currently, Web Viagens is in an advanced M&A process, pos due diligence, with a likely buyer.
2011 – 2012 GROUPON BRASIL – Special Projects and Operations São Paulo, Brasil
 Hired by the founders to develop the Travel Department and reorganize Product Sales Unit.
 Managed the department, which grew to 25 employees and quadruplicated the department’s sales.
 Restructured the work flows and processes, operational and financial controls of the Product Unit.
 Implemented suppliers’ sales ranking and KPIs and negotiated with them to improve results.
2010 – 2011 FRANCESCA ROMANA DIANA – General Manager Rio de Janeiro, Brazil
 Managed the 110 people company with a turn-around mandate. Reorganized the company and
implemented processes and a culture based on Key Performance Indicators. Achieved a 20% sales
increase and a 15% costs decrease and implemented financial/managerial controls. Negotiated with
banks, suppliers and wholesale’s clients and improved their relationship with the company.
2008 – 2010 OUTCOM – Partner São Paulo, Brazil
 Founded and operated an outsourcing company building and managing third party e-commerce.
 Main responsibilities: Finance and administration, bus dev, sales and managing day-to-day of sites.
 Built and managed five sites simultaneously. Sold the company in the first trimester of 2010.
2007 – 2008 CYBERTECNICA – CFO/COO São Paulo, Brazil
 Family owned company of 55 people, whose main business is to sell, implement and support
Manufacturing Intelligence and Laboratory Informatics third party software.
 Managed operations including finance (BR & US GAAP), administration, sales processes,
marketing, implementation projects and three directors as direct reports.
 Restructured the company, initiating a change of culture and internal processes to increase
professional standards and set a platform to relieve the owner from the CEO position.
 Performed aggressive cost cutting that resulted in a 30% general expenses’ reduction.
2002 – 2006 MOMO CONSULTORIA – Partner São Paulo, Brazil
Boutique consulting firm focused on Interim Management, restructuring and strategic consulting.
Interim management projects:
 Flexomarine (producers of fluctuating tubes for petroleum transportation) - Interim President:
Managed the company, reorganized, supported two large sales, performed company valuation and
structured negotiations between partners for a partnership modification. Five months project.
 Mandic (e-mail outsourcing) - Interim President: Aligned, restructured and increased sales to
prepare the company to be sold. Performed company valuation and M&A processes.
 Reinaldo Lourenço (Brazilian high fashion women clothing companies) - Interim President:
Accomplished the turn-around in 14 months. Recovered the financial situation through aggressive
cost cutting and negotiations with suppliers and banks, reorganized the company, redefined
internal processes, hired and coached a new team. Implemented strategic plans to increase sales
and redirect the company portfolio and pricing, developed a low cost marketing strategy through
partnerships and participated in 2 fashion weeks.
Restructuring and strategic consulting projects (see details on page 2):
 Consulting industries: Electrical Cables, Food Services, Automotive, Retail, Fashion, Cement,
Mining, Textile, Cosmetics, Health Care and Industrial Chemicals.
2001 BAIN & COMPANY AND DELOITTE CONSULTING – Senior Consultant São Paulo, Brazil
 Projects’ focus: Corporate Strategy, Business Plan and B2B buyer site.
 Industries: Agrochemical, Pharmaceutical and Retail. See details on page 2.

2. Marco Mombelli - Page 2
March 2015
1999 – 2000 DELOITTE CONSULTING – Consultant San Francisco, CA
 Projects’ focus: Business Development for Deloitte, Strategy, Alliances and M&A.
 Industries: E-business, CRM, E-learning, ASPs and Telecom. See details bellow.
1995 – 1997 APPLIED MATERIALS Silicon Valley, CA
Global Product Manager, 1996 – 1997. Mechanical Engineer, 1995 – 1996
EDUCATION
1997 – 1999 J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT Chicago, IL
MBA – Majors in Management and Strategy, Finance and Marketing.
1991 – 1995 UNIVERSITY OF CALIFORNIA AT BERKELE Y San Francisco, CA
Bachelor of Science – Major in Mechanical Engineering.
LANGUAGES Fluent: Italian (native), Portuguese and English. Advanced: French and Spanish. Colloquial: German.
CONSULTING PROJECTS’ DETAILS
MOMO CONSULTORIA – Partner São Paulo, Brazil
 Commercial processes and team restructuring for Nexans’ electrical cable division (50 people).
 Valuation of Elite, top-modeling company, in São Paulo. Sell side negotiation assistance.
 Organization and processes restructuring of the HR department of Tupy Automotive.
 Restructuring the company Bad Boy, one of the largest Brazilian sport apparel company.
 Business plan for Starbucks’s Brazilian entry through third party. Assisted in deal negotiations.
 Opportunity sizing and macro strategic planning for Aditya Birla, a large Indian conglomerate.
 Due diligence and financial projection verification of a large tourism investment in Natal.
 Opportunity sizing and entry strategy in the Brazilian cosmetic market for an Indian company.
 Market sizing and channel mapping of the industrial water treatment chemicals market in Brazil.
BAIN & COMPANY, INC. – Senior Consultant São Paulo, Brazil
 Corporate strategy of a major Brazilian agrochemical company that was acquired. Defined
pricing and portfolio. Reformulated the sales channels structure portfolio through bundling.
 Developed the road show and business plan for a Brazilian company to raise capital for the entry
into two new medical areas. Facilitated the road show, M&A process and deal structuring.
 B2B buyer site: Performed a feasibility study, for Lojas Americanas (large department store), of a
market place that allowed the company to purchase 80% of its merchandise online. Determined
technological platforms and interest of suppliers, outlined the needed internal process changes and
calculates possible bottom line increases. The expected procurement savings were of US $ 6M.
DELOITTE CONSULTING – Consultant San Francisco, CA
Business development project:
 E-business alliance: Solely responsible for the alliance between Deloitte Consulting and a leading
e-business software company. Negotiated terms and sealed alliance that resulted in a US $ 2.5M
equity investment from Deloitte and Deloitte’s revenues of US $ 10M for first year of operation.
 Deloitte Incubation process: Participated in developing the Deloitte Consulting incubator.
Defined incubation acceptance criteria and developed risk analysis to be applied to candidate
companies. Analyzed two start-ups in the e-business industry.
Consulting projects:
 Corporate strategy: Managed team of four consultants to create and develop the implementation
road map for a global call center strategy in the CRM, data analytics and eLearning markets.
 Alliance program and change management: Responsible for developing the project of an
alliance division for 3Com. Assisted in the implementation through short list building.
 Entry strategy through M&A in the Mexican Telecom market and companies due diligences.
Performed short list, two acquisition targets’ due diligence and M&A processes for AT&T.
 ASP start-up strategy and Offering Memorandum: Participated in developing the business plan
and offering memorandum for first round of financing. The start-up value proposition was a unique
suite of eCRM (Customer Relationship Management) software to be distributed through an ASP.
OTHER DATA Swiss and US citizenships. Brazilian permanent residency permit. Former American football player and
coach. Ski instructor in Europe and USA.