2. Ask
What is the role of good design in business?
What is good design in this context?
How is good design implemented?
3. Products and services are marketed
to consumers through visual
communication (VC).
Consumers perceive value through
VC that is clear and enriching.
What is the
role of good
design in
business?
4. What is the
value of good
design?
When print & digital information is
easily navigated, consumers buy-in to
a company’s products & services.
When consumers easily purchase
(whilst feeling empowered doing so),
may become loyal to the brand.
5. What is the
value of good
design?
Brand loyalty and well-designed
VC is synonymous with positive
consumer experiences (CX).
Good design becomes an
indispensable component to
good CX.
6. What is
meant by
good design?
“An honest design communicates
solely the functions and values it
offers. It does not attempt to
manipulate buyers and users with
promises it cannot keep.”
Dieter Rams
German industrial designer
8. What is a
good design
experience?
Information that is well- structured,
illustrated and displayed for positive
& profitable stakeholder experiences.
9. Strategies to
implement
good design
IA Information Architecture
UX User Experience
UI User Interface & Interaction
CX Consumer Experience
BX Brand Experience
SX Stakeholder Experience
Well-researched and created (In order of process):
10. Why is good design important?
CX – Customer Experiencev
Credit:
grayholland.com
11. Why is good design important?
CX – Customer Experiencev
Credit:
grayholland.com
12. Information
Architecture
IA
The way a website is structured and how the content is
organized.
Create a blueprint by categorizing everything that needs
to go into it.
Use flowcharts and diagrams to structure content in a
way that will make it accessible to users and easy to
navigate.
Credit: By Krista Bruun - UpWork
13. User
Experience
UX
How people use your website or app without confusion
or frustration.
Research, wireframes and prototypes, and usability
tests, helps to make the product easy to use and provides
users with the best possible experience.
If they have a great experience, they’re more likely to
become loyal to your brand.
Credit: By Krista Bruun - UpWork
14. User Interface
& Interaction
UI
User Interface design follows on from the IA and UX
design strategies that were put in place.
UI focuses on the tools (Buttons, menus, and slider bars)
people use to interact with your website or mobile app.
UI designers stylize and visually enhance wireframes that
UX designers have created.
Credit: By Krista Bruun - UpWork
15. Consumer
Experience
CX
CX is user-centered design aims to keep the consumer
at the heart of product or service design, starting with UX
design.
Marketing strategy trends show that budgets are
increasing for the development of more visual content
Good design is a corner stone for great consumer
experiences.
https://www.upwork.com/hiring/design/ux-ui-ia-digital-design-terms-explained/
https://www.impactbnd.com/blog/visual-content-marketing-statistics-2017
16. Brand
Experience
BX
BX is business-centered design and inherently CX,
and CX result in BX.
BX seek to create proprietary experiences that foster
enduring relationships versus mere transactions.
BX is the cumulative result of the market’s CX, this sum
defines brand value.
BX is conceptualized as sensations, feelings, cognitions,
and behavioral responses evoked by brand-related stimuli
that are part of well-designed VC.
17. Stakeholder
Experience
SX
The ultimate goal of good CX & BX design. This
experience includes the brand culture within a
company.
It should follow the same design principles.
Being mindful to design a brand experience for everyone
involved, will facilitate an honest approach to the
company’s story and goals.
On Brand Culture:
http://www.liquidagency.com/brand-exchange/new-
brand-culture-model/
18. Takeaway
Good design that is honest, is valued.
Good design should start from inside the company.
In today’s transparent consumer culture, the value of a
good design experience affects brand loyalty positively.
19. Thank you
Marco John Versfeld is professional digital designer with
more than 10 years’ agency- & corporate related
design experience.
From UI & UX to CX & BX, creating exceptional brand
experiences is what he does best.
hello@marcoversfeld.com
