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When the sprint is
                             too slow
                             Lean approach in the area
                             of Startups



http://twitter.com/MKokott
Most of the projects nowadays are strugling to improve
                productivity and speed




                                       Is yours?
For a long time I was helping with Agile/Lean mentoring
               and coaching with success
I felt almost like hero
One day my phone rang…
…I had a chance to enter new world…
…it was HELL from day 1
What would YOU do?
I felt choked…
…but than I decided to fight back
This is what I have tried:




                                            Lean Startup +
Bigger speed
                                               Business
   (Agile)
                                            Model Canvas



                        Customer
                       Development
Bigger speed
   (Agile)
Nobody knew how the product really look like
…because everybody had different manager
We have changed organization around functionality
Under the lead of one leader
This PULLED the next changes to enable effective work
                   from the teams
To ease the cooperation we have introduce
      „visualization management”
…and we have zipped everything with the sprints
With only this we have gain GREAT SPEED




6 months



                                2 months
But than we have challenged the BIGGEST RISK…
Like never before I need to find…
Approach for
 systematic
  customer
   finding
 (Customer
Development)
Problem was in fact that now it took too much time…
…i nauka przychodziła za późno
We have used typical approach…




                                        Release and
Idea         Development   Testing
                                           sales
…when in fact we needed to develop first the
       CUSTOMER not the product!
I realized that there are DIFFERENT types of CUSTOMERS
…and on different level of AWARENESS



                            Knows how much
                    5.
                                budget

               4.        Tried to develop solution


          3.   He is ACTIVLY searching for SOLUTION

     2.              He is AWARE of the problem

1.                            Problem EXIST
Which we could find even without single line of code
But how to talk with them?
Meeting #1:
Problem vs. Solution fit
Meeting #2:
Product vs. Market fit
We’ve started to gain new customers
There came time for one of the BIGGEST
           presentations…
They LOVED the idea and asked the MOST EXPECTED
                   QUESTION
Finaly we had a CUSTOMER…
…but not the BUYER!!!
WTF is Business Model???
I didn’t belived I’m on the uknown waters…
…so I’ve started from the basics
Lean Startup
      +
Business Model
    Canvas
Temporarly
Human institution
Searching
Business model
Extreem uncertainty
Lean Startup


„Temporary organization used to search for
a repeatable and scalable business model”
                                    Steve Blank




             „A startup is a human institution designed
             to create a new product or service under
             conditions of extreme uncertainty”

                                                  Eric Ries
Year 1958
     Chester Carlson




49
50
We needed something „tangable”
We need to have something tengible
In other case we have been talking in „different
                  languages”
And we were going to be:




54
Than I’ve discovered perfect and simple language
Which is simple to extreem




56
Wtedy odkryłem idealnie prosty język
„There is no Business Plan which survived
      the contact with the REALITY”
But all of that are ASSUMPTIONS




59   © 2011 Tieto Corporation
Test it!!!




© 2011 Tieto Corporation
None of the answers is located in the office




61
„Customer Teams”, which the only role was
      to validate the Business Models
So what happened to the project?
I’ve spotted PHOENIX rising from the ashes…
…which was opening new directions
Lessons Learned

  Bigger speed        Lean Startup +
     (Agile)             Business
                      Model Canvas



         Customer
        Development




„[…] Finaly I’ve understand that the approach is more important than the
                             „PRODUCT””
      „Finaly I knew what we are doing and what is the direction”
    „WOW – We can create multiple of new businessess out of this
                          product!!!”
„Innovation differs leader from the followers”

                                     Steve Jobs
„Be yourself. All the other roles are
           already taken”

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