1. Marcia Cortes ______ Email: MarciaCortes76@yahoo.com
13-31 127th
Street College Point, NY 11356 Mobile: (347)256-9555
Job Objective: Seeking Ad Operations Position with a company that gives me the opportunity to learn and gain more experience in
this field.
EXPERIENCE
2/15- Present
10/13-1/15
The Weather Channel, New York, NY
Digital Ad Trafficker
• Support sales team with launch and trafficking functions for advertisers online advertising
campaigns.
• Partner with the Campaign Manager in management and optimizations of complex ad
campaigns.
• Perform QA for all campaigns that go live
• Experience with HTML, JavaScript, and Rich Media tags
• Establish and maintain strong relationships within the Sales organization
• Administer all online campaigns and ensure implementation according to schedule
• Proficient with Ad trafficking software - Double-click DART, Operative
• Monitor multiple campaign executions to ensure campaigns are delivered on schedule and
according to specifications
• Exceptional ability to multitask and adapt to new concepts
• Work well with a team or independently and have excellent written and verbal
communication skills
• Ability to manage several tasks at once in a fast-paced environment while staying organized
and proficient.
• Ability to understand and manage daily campaign strategies, trafficking, reporting, targeting
and other similar duties
Voltari New York, New York
Ad OPS Analyst
• Traffic all smartphone and tablet campaigns according to specific targeting parameters across
the Voltari network using mediation and RTB ad servers such as mOcean, Byyd, Brightroll,
Dstillery, Celtra
• Perform tests on ad creative and 3rd
party ad tags such as Pointroll, DART, Sizmek,
Flashtalking, Velti)
• Monitor performance of all active campaigns against client goals and make recommendations
on how to improve effectiveness
• Optimize all placements in campaigns daily by adjusting: bid prices, impression goals,
removal of poor performing sites, creating black/white lists for each placement within a
campaign
• QA all campaigns within 48 hours of launch and troubleshoot any issues
• Coordinate with Client Development Managers to make recommendations on how to
improve effectiveness and manage expectations
• Analyze completed campaigns to implement best practices for future campaigns by looking at
margins, bid price adjustments, frequency of optimizing
• Proactively participate in internal DSP product calls with the technology team on the west
coast
• Created manual/training guide of internal DSP for multiple teams: AdOps, Business
Development, Client Development
• Trained three new Ad Ops Analysts in a three month span
• Manage a roster of 25+ small to top tier, high profile advertising clients including Disney,
Chrysler, Kroger, Subway
• Responsible for 35% of overall total revenue
• Comfortable working in environment where everyone pitches in and does whatever it takes to
get the job done

2. Marcia Cortes ______ Email: MarciaCortes76@yahoo.com
13-31 127th
Street College Point, NY 11356 Mobile: (347)256-9555
3/04 – 1/09
Lefrak Organization Rego Park , New York
Executive Assistant
• Supported Vice President of Commercial Department and two Senior Brokers
• Managed VP and brokers’ calendars on a daily basis
• Provided telephone coverage; sort mail; distribute incoming correspondence, including faxes
and email
• Prepared and manage documents, which include: format and revise letters, reports and other
correspondence from information provided with minimal guidance
• Coordinated heavy travel arrangements
• Prepare and process brokers’ expense reports; accounts payable
• Coordinated and arrange meetings/agendas, conferences and events; prepare material packets
for conferences and speaking engagements using PowerPoint
• Provided comprehensive client assistance
• Open/set up new files; maintain records management system for all office files
• Assisted other departments within the firm on a variety of administration duties
12/01– 2/04
ACE Mechanical Jamaica, New York
Executive Assistant
• Supported President of Company
• Created and updated company’s database system
• Point person for administrative tasks: expense reports, travel arrangements, handling and
responding to heavy client telephone/email queries, ordering office supplies
• Demonstrated self-initiative, strong resourcefulness and ability to network with others outside
of group
• Maintain client contact information into company’s proprietary database system
• Responsible for updating client correspondence (e.g., blast e-mail “undeliverable”)
• Complete internet searches and compiled information for team to input projects at hand
EDUCATION
Plaza College
Jackson Heights, New York
Graduate: 2005; Bachelor of Arts
Major: Business Administration
SKILLS:
 Outstanding communication skills, able to work efficiently as an individual or within a team
 Strongly Proficient in Microsoft Office
 Comfortable working in: DART/DFA/DFP, Sizmek, Pointroll, Brightroll, Celtra, Byyd, mOcean,
Fivia/Adfront, Velti, Flashtalking platfoms, HTML5, Operative, Double-Click DART, Charles
 Fluent in Spanish (reading and writing)
REFERENCES AVAILABLE UPON REQUEST