1. Marcia Bench
MasterCertified CareerCoach
CareerCoach Institute

2. 10 Reasons NOT to Do Career
Development
10. People with plans for
their lives are boring
9. The rut I’m in may not
look pretty, but at least
it’s comfortable!
8. My employer doesn’t offer
it, and I sure don’t want
to do it myself!
7. My family/friends like me
just the way I am.
6. If God had intended me to
advance in my career,
She would have given
me more ambition!

3. 10 Reasons…cont’d.
5. It’s a jungle out there (in
the job market)
4. My resume is at the
printer’s.
3. I don’t know how to make
my net work.
2. There’s no way I’m going
to get laid off!
1. I can’t afford the
wardrobe I need for my
job search/new job.

4. In today’s session we will…
 Explore and practice two laser coaching processes
 Discover how the career coaching/counseling
marketplace is changing – and how to keep up
 Experience a technique that helps clients overcome
barriers to their ideal work quickly and easily
 Help clients take positive action toward their goals,
easily and effortlessly
 Learn how to thrive in Career Coaching 2.0

5. Marcia’s Story
 Psychology training
 Lawyer
 Teaching/consulting/
writing
 Entrepreneur  exec
 infopreneur
 Coach
 Coach trainer/author

6. What people used to think of when
they heard “coach”…
“I could be the next
Tiger Woods…”
OR
“What sport?”

7. Why Coaching is Growing So
Quickly
 Higher company expectations
 Pressure to stay competitive
 Shift to knowledge economy
 Greater need for strong
people skills
 Changing job market
 Spike in entrepreneurship
 Boomers’ desire for balance
and choice to work in
“retirement”
 Others?

8. 5 Myths & Realities About
Coaching
Myth:
1. You need a psychology
degree to be a coach.
2. You can’t make much money
in coaching.
3. With my counseling
experience, I can just start
calling my services
“coaching.”
4. Coaching is just a fad.
5. I am pretty good with people,
so I can become a coach
without further training.
Reality:
1. No specific training is required for
a coach
2. 92% of coaches make less than
$100K their first year, but more
are learning how!
3. Beware taking on any new title
without studying it in depth!
Counseling techniques are not the
same as coaching.
4. Coaching is a new industry, but
growing rapidly and used by 60%
of the Fortune 500. It is here to
stay!
5. People skills alone are not
enough. To learn coaching
requires training in coaching skills.

9. What Career Coaching Is
“Career coaching is an
interactive process of
exploring work-related
issues – leading to
effective action – in
which the coach acts as
both a catalyst and
facilitator of individual
and, in turn,
organizational
development and
transformation.”
Bench, Marcia, Career Coaching:
An Insider’s Guide

11. Career Coaching vs. Career
Counseling
Similarities:
 Both deal with job search
and career design
 Both use assessments
 Both help people with
career-related issues
 Neither works with mentally
ill people unless counselor
is so trained
Differences:
 Billing/venue: Counselors
bill by the hour, work face-
to-face and in one-hour
segments; Coaches bill by
the month, work by phone
and in half-hour segments
 Focus: Coaching focuses
more on results and action
than counseling; Counseling
is more directive
 Credentials: Counselors
usually must have
counseling degree; coaches
should have coach
certification

12. Laser Coaching Technique #1:
“QuantumShift!™ Coaching
 “Quantum” means
“moving rapidly or in an
indivisible manner”
 A quantum shift is lasting
and transfers to any
other similar situations
(unlike most coaching)
 Why? It changes the
person at the belief level

13. QuantumShift! Coaching Model
Establish Rapport,
Agenda
Elaborate/Explore
ElicitAction

14. Questions By Step in QSC
Model
1: Establish Rapport and
Agenda
2: Elaborate, Explore Issue
3: Elicit Action
1:What would you like to
focus on today?
2a:What’s important about
that to you?
2b: What would having that
do for you?
3:What are you willing to do
to move forward on this
issue in the next week?

15. 4-Step Laser Coaching for
Today’s Marketplace
1. In the ___ minutes we have today, what
would you like to focus on?
2. What’s important about that to you? (OR If
you had x, how would that benefit you?)
3. What’s in your way of getting it?
4. What are you willing to do in the next week
toward that goal?

16. Career Coaching in ActionCareer Coaching in Action
•Let’s try it!
•Review questions on
next slide
•Practice with a
partner

17. Laser Technique #2: Question
Makeover
Information Questions
 Why is this
happening to me?
 Why am I such a
failure?
 Why aren’t I better at
this?
 Why did she say that?
Wisdom Access
Questions
 What do I need to get
through this?
 What will get me what I
want?
 What can I do to
improve?
 What was my part in
that?
Excerpted from Living Your Best Life by Laura Berman Fortgang
(Tarcher/Putnam 2001)

18. Coaching Practice #2
Let’s try technique #2!

19. Adding Coaching to Your
Business
You don’t have to give up
counseling to be a coach!
In fact, coaching is one of
three critical infopreneur
skills needed to compete
today:
1. Coaching
2. Speaking
3. Writing

20. What is a Career Infopreneur?
“a career infopreneur is an
information entrepreneur
who specializes in a topic
related to career, work,
job or employment”
Can include coaches,
authors, trainers,
speakers, career
counselors and more

21. Career Coaching 1.0: Coach
 Focus: 1:1 coaching
 Marketing to sell coaching
 Hard work
 Personal service delivery
 Limited $/ growth opportunities
 Difficult to establish your expert status

22. Career Coaching 2.0:
Infopreneur
 Focus: solution to shared client problem
 Marketing to sell product first, then coaching
package
 Much easier!
 Virtual/leveraged service delivery
 Unlimited $/ growth opportunities
 Easy to establish your expert status

23. New Ways to Deliver Coaching
as an Infopreneur
 Coaching gym
 Group coaching
 Mastermind groups
 Live retreats
 JIT coaching
 Membership
community

24. Career Coach Institute CCC
Program
 Get certified as a career coach in 3-6 months
 Includes:
 Career Coaching Kit (text, study guide, 26 emodules,
quizzes, exam)
 Virtual Learning Community membership
 12 weeks of Core Career Coaching Teleclasses
 12 sessions with your own coach
 Two 12-session specialty elective classes (retirement,
entrepreneur, spiritual, executive career coaching)
 3 years’ certification
 If you enroll at the conference, tuition is $250 off
AND you get a free 4-week minicourse of your choice
AND my preloaded mp3 player FREE!

25. Career Coaching Boot Camp Home
Study Kit
 Includes ALL the content from
my live event last week
including:
 My latest book, Career
Infopreneur’s Success Roadmap
 11 x 17 Roadmap graphic for
your wall
 70-page seminar manual
 2-DVD album of videos from
event
 If you purchase at the
conference, you get $100 off
(just $397 for all of this!) Home Study Kit

26. Conclusion
 Career coaching can
help you get faster
results with clients
 Career coaching is a
critical addition to a
career center or
private practice in
Career Coaching 2.0
 Coaching should be
seen as part of a
larger marketing
funnel and business
design

27. For More Information
Visit our booth in the exhibit area,
Visit our web sites including
www.careercoachinstitute.com
www.careerinfopreneurbook.com
www.marciabench.com
Call us toll-free in the US
1-866-CCOACH-4
Email coach@careercoachinstitute.com