Recomendados
Mais conteúdo relacionado
Semelhante a It fits
Semelhante a It fits (20)
Último
Último (20)
It fits
- 1. itFits By Marcelino Gutierrez Dec. 7th 2017 “Eat good, live better!”
- 2. Overview • The reason for this presentation is to educate and inform those seeking a healthier lifestyle. his presentation will address issue in today’s, day and age and show you how ItFits will work in anyone’s life. Background • About us…ItFits is dedicated to providing a variety of healthy meals while also educating customers on creating a healthier lifestyle and accomplishing health and fitness goals. Our Mission: “Eat good, live better!”
- 3. Problem Space • Demographics: – All ages and backgrounds – Gender neutral – All body types – Specializes in obese individuals • Obesity in the United states impacts one in three adults and one in six children • 20 states with adult obesity rates over 40% Positioning vis-à-vis Competition Competitor Strengths Weaknesses Myfit Foods Global Quantity over quality Snap Kitchen Diverse Priced inflation Zedrics Local Poor selection options • Increased risk for type 2 diabetes, heart disease, cancer and dementia. Perceptual Map Price Quantity Selection Quality ItFits
- 4. Product • Freshly made chef prepared meal prep service • Packaged in BPA free containers ready to be reheated or refrigerator safely • Healthy food choices customers can count on without sacrificing quality of ingredients • Eat clean and feel good about eating a well nutritional balanced meal Place Internet Ordering Retail 3rd Party Distributor
- 5. Price ItFits have three different sizes to adjust to the customers goals. Our pricing strategy entering the food industry is going to be penetration pricing, the reason ItFits is going to take this route, is to attract customers to check our healthy meals at a great price! Our pricing strategy will emphasize our relatively inexpensive, and easy approach when picking up ItFits healthy meals. $7.50 $8.50 $9.50 Loyalty Program: Buy 9 meals get the 10th meal free. Buy 15 meals get the 25% off your entire next purchase.
- 6. Promotion • Social media: Facebook, Twitter, Instagram, Snap chat. • Email plan: Email newsletter, sign-up in store, website and through social media • Content Market- Live feed on social media for meals of the day and videos of what we are prepping for customers
- 7. Conclusion We’re giving you, your time back, and all we ask in return is that you spend it on the things that make your life worth living. Let ItFits put time and healthiness back into YOUR hands by having meals ready and “on the go”.