Is there any way PR, Blogger & Publisher could work together in order to improve the quality and the impact of the work they do for the wineries & wine regions ?
4. PR of wineries or wine regions
–Communication supports sales
– Target new generation of consumers
– Reach matters
– Some already work with bloggers but
not easy to identify the « right » ones
5. Blogs about wine, food, lifestyle…
– Content creators publishing via blogs
– Some do it by passion and don’t worry
about audience or revenue
– Some have other motivations
– Many blogs have a limited audience
– Often work alone
7. Simplified « as is »
- PR invite bloggers and gain a few blog
posts and/or social media shares
- Bloggers don’t complain about
monetisation or credibily anymore
- Publishers stuggle to find content
8. Simplified « as is » case 1
PR invites bloggers
Content posted on
personal blogs and
social media accounts
Limited blog post views
& social media « likes »
9. Simplified « as is » case 2
PR invites bloggers
Content posted on
publisher blogs and
social media accounts
More Blog post views
& social media « likes »
Publisher Website
hosting personal blogs
10. Potential « to be»
PR invites bloggers
with proven audience
Trusted association of
bloggers
Content posted on publisher
blogs and social media accounts
Publisher Website with
guest bloggers
Significant amount of post views
Metrics : views, time
spent, reactions,
shares,…
& social media « likes »
11. Want to test it ?
- PR ? Wineries & wine regions ?
- Bloggers ? #winelover ?
- Publishers ? Vinogusto ?