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1 de 15
THURSDAY - ONE DAY BRIEF
WHY ARE WE SPANK?
“START AN AFFAIR”
“START AN AFFAIR”


Each team is allowed to choose two campaigns from their book

We take our first steps towards an affair on Friday   16 th   June

Bring your best two campaigns to Town Hall on Friday         16 th
“START AN AFFAIR”

Some campaigns will be for brands represented by friends of the
      school. Don’t start an affair without our sign-off!
Adah can check whether the agency is coming to Portfolio Day.
If they are not, then we will invite them and put the spotlight
       on your work. All invites must go through Adah.
“START AN AFFAIR”

The following applies for all campaigns where the brand is not
 represented by an agency already associated to the School.
 No communication is allowed to leave without Marc’s sign-off
Your first decision is ‘do you (or one of your classmates) want to
        work for that agency?’ - or give them a spanking?
“START AN AFFAIR”

For campaigns where the brand is retained by an agency that
                 SPANK would like to work at;
Adah will invite the agency through her contacts and she will
           update you when she hears from them.
“START AN AFFAIR”

For campaigns where the brand is retained by an agency that
               deserves a good spanking;
No communication is allowed to leave without Marc’s sign-off
You may communicate to the agency, the client or both.
                  Your choice.
If they like the look of your campaign, they should reward you
        for it. This is where things get a bit complicated.
“START AN AFFAIR”


If they want to buy an idea, the client must pay the School for it

40% of any money received through ‘Start An Affair’ will go
            directly to the Scholarship Fund.
The team responsible for the idea will receive 50%

The remaining 10% will go into a pool, to be shared amongst all
                    SPANKERS equally.
“START AN AFFAIR”


Each team is allowed to choose two campaigns from their book

We take our first steps towards an affair on Friday   16 th   June

Bring your best two campaigns to Town Hall on Friday         16 th
PRESENTING AT TOWN HALL   -11 TH   JUNE
END OF YEAR PARTY




 TEAM UPDATE - R&D
TOWN HALL - 11 TH JUNE
NEXT WEEK IS HALF TERM
LOTS OF STRETCHING OVER HALF TERM
1-DAY BRIEFS MAY BECOME CAMPAIGNS

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Term 3 before half term

  • 1. THURSDAY - ONE DAY BRIEF
  • 2. WHY ARE WE SPANK?
  • 4. “START AN AFFAIR” Each team is allowed to choose two campaigns from their book We take our first steps towards an affair on Friday 16 th June Bring your best two campaigns to Town Hall on Friday 16 th
  • 5. “START AN AFFAIR” Some campaigns will be for brands represented by friends of the school. Don’t start an affair without our sign-off! Adah can check whether the agency is coming to Portfolio Day. If they are not, then we will invite them and put the spotlight on your work. All invites must go through Adah.
  • 6. “START AN AFFAIR” The following applies for all campaigns where the brand is not represented by an agency already associated to the School. No communication is allowed to leave without Marc’s sign-off Your first decision is ‘do you (or one of your classmates) want to work for that agency?’ - or give them a spanking?
  • 7. “START AN AFFAIR” For campaigns where the brand is retained by an agency that SPANK would like to work at; Adah will invite the agency through her contacts and she will update you when she hears from them.
  • 8. “START AN AFFAIR” For campaigns where the brand is retained by an agency that deserves a good spanking; No communication is allowed to leave without Marc’s sign-off You may communicate to the agency, the client or both. Your choice. If they like the look of your campaign, they should reward you for it. This is where things get a bit complicated.
  • 9. “START AN AFFAIR” If they want to buy an idea, the client must pay the School for it 40% of any money received through ‘Start An Affair’ will go directly to the Scholarship Fund. The team responsible for the idea will receive 50% The remaining 10% will go into a pool, to be shared amongst all SPANKERS equally.
  • 10. “START AN AFFAIR” Each team is allowed to choose two campaigns from their book We take our first steps towards an affair on Friday 16 th June Bring your best two campaigns to Town Hall on Friday 16 th
  • 11.
  • 12. PRESENTING AT TOWN HALL -11 TH JUNE
  • 13. END OF YEAR PARTY TEAM UPDATE - R&D TOWN HALL - 11 TH JUNE
  • 14. NEXT WEEK IS HALF TERM
  • 15. LOTS OF STRETCHING OVER HALF TERM 1-DAY BRIEFS MAY BECOME CAMPAIGNS

Notas do Editor

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