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Are you prepared for the
                             effect the patent reform
                             laws will have on R&D, design
                             and new product
                             development?
                                   PRESENTED BY:
                                   Newlogic Consulting
                                   Newton, MA
                                   617-433-8449
                                   info@newloicusa.com
                                   www.newlogicusa.com




1 Copyright ©2013 Newlogic
We Help Companies Innovate




2 Copyright ©2013 Newlogic
Be afraid, very afraid…
  • Patent reform will change your R&D and
    NPD strategy
  • Patent reform will change the time you
    have available for innovation
  • Patent reform will change how much
    budget you have for innovation
  • Patent reform will change which
    innovations you’re able protect


3 Copyright ©2013 Newlogic
Disclaimers:
  • We’re not lawyers, Newlogic is not a law firm, This
    is not a legal opinion
  • Patent reform goes into effect March 2013
  • It’s a law, and precise interpretation of the patent
    reform act will likely require litigation and legal
    opinions
  • It’s complicated, this presentation is our point of
    view and may, or may not, apply to your situation


4 Copyright ©2013 Newlogic
The Patent Reform Act is the biggest
  set of changes to happen to US patent
  laws since 1836.
  The law’s greatest effects on R&D
  relate to:
  • First inventor to file
  • Prior User Rights


5 Copyright ©2013 Newlogic
First Inventor to File

  • First inventor to file at USPTO wins;
    can’t invalidate prior art based on
    earlier invention date
  • First patent stands unless a
    subsequent patent owner proves you
    derived the invention from them
  • Can’t take something publicly used
    from a foreign market and patent in
    the US
   Legal Reference: 35 USC 100 & 102 / Mar 16, 2012/13

6 Copyright ©2013 Newlogic
First Inventor to File: So What?
  • You will have decide what to file with USPTO as
    early as possible
  • Potential large influx of worldwide inventors
  • Open market testing is risky; however, secret ideas
    can lose as well
  • Patenting strategy has to be an integral part of NPD



7 Copyright ©2013 Newlogic
Prior User Rights
   – Inventors have the right to ongoing use of undisclosed
     inventions (if prior use was greater than a year) , even if
     another entity is grated a patent for the invention (due to
     first to file)
   – Ex.: Manufacturing Equipment:
           – If someone else independently develops the same invention they
             would not be able to sue for infringement (if you can prove you’ve
             been using the invention for more than a year).
           – But your use is limited to prior use – Cannot expand without
             infringing after the date patent was filed.
   – You do not get this defense if invention was filed by univ/tto
           – They can sue you for your own technology

  Legal Reference: 35 USC 321-329 / Sep 16, 2012
8 Copyright ©2013 Newlogic
Prior User Rights: So What?

 • Secret activities, reversed engineered product, or
   EUREKA! can concede market expansion and create
   estoppels to on-going R&D efforts
 • Do you know the technical/patent taxonomy of all
   products and internal processes and division transfers?
 • Sponsored research projects with Universities and other
   research institutions: heighten need for tighter
   agreements (e.g., CDAs and NDAs)


  Legal Reference: 35 USC 321-329 / Sep 16, 2012
9 Copyright ©2013 Newlogic
Are You Ready for Patent Reform?
     Is your project selection process ready?
     Is your project management process ready?
     Is your technology strategy processes ready?
     Is your R&D team ready?
     Is your toolbox ready?




10 Copyright ©2013 Newlogic
How To Prepare for Patent Reform
    Addressing patent reform requires top-down solutions

       Make Objective Portfolio Decisions
       Adjust Your Innovation Process
       Innovate Using A Technology Strategy
       Conduct Training and Workshops
       Integrate New Tools


11 Copyright ©2013 Newlogic
Make Objective Portfolio Decisions
    • Integrate IP decisions metrics
    • Patent issues will have great impact on innovation
      opportunity valuation and strategy
    • Much greater reliance on
      analytical decision making
      to assure all issues are
      considered and weighed




12 Copyright ©2013 Newlogic
Adjust Your Innovation Process
    • Patent efforts need to be integrated throughout the
      NPD process
    • Cannot rely only on stage-gate process – need to
      have parallel time-based process
    • Cross-functional needs to integrate IP team
      members as highly active participants
                                                                        6. File Provisional




                                                                                                                against post-grant
                                                     support IP costs
                                                     5. Build Case to
                                    competitive IP




                                                                         Patent – at least




                                                                                              8. File Utility
                     Competitive



                                     3. Research
                     intelligence
                     Technology
       Innovation




                                                                                                                   11. Defend
                                      Positions




                                                                                                  Patent




                                                                                                                     review
          Open




13 Copyright ©2013 Newlogic
Innovate Using A Technology Strategy

    • Enable Breakthroughs on Multiple Product Attributes
      to Build Defensible IP Estates




14 Copyright ©2013 Newlogic
Conduct Training and Workshops
    • R&D teams need training and skills to understand
      how to protect your company’s innovations

                                   Better process to select the most promising
                                   innovation opportunities



                                   Better focus in          Clearer & better
                 Clearer vision    product portfolio        process to optimize
                 of long-term      strategy                 product &              Better focus in
                 trends in         priorities               portfolio plans        product planning
                                                                                   and faster product
                 market/                                                           development
                 customers,        Better focus             Clearer & better
                                   in technology &          process to plan and
                 competitors &                              allocate development
                                   manufacturing
                 technology        strategy priorities      capacity



                                  Better process to determine which
                                  resources to build where

15 Copyright ©2013 Newlogic
Integrate New Tools
    • InnoAnalytics.com – A low-cost, innovation
      management tool is available to help you:
           – Capture your new ideas
           – Track competitive intelligence and patents
           – Collaborate with patent counsel to help you file as early
             as possible
           – Leverage the ideas and IP you already own towards new
             challenges
           – Make objective project management decisions


16 Copyright ©2013 Newlogic
We Can Help
    • Ask how does this effect our NPD process?
    • Ask how does this affect our decision making?
    • Ask, how does this impact our technology
      investments?
    • Ask, how are we going to manage?
    • Ask, how are we going to make the necessary
      changes quickly, efficiently and right the first time?



17 Copyright ©2013 Newlogic
info@newloicusa.com
                              www.newlogicusa.com
                              617-433-8449




18 Copyright ©2013 Newlogic

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Checklist to Get Prepared for Patent Reform

  • 1. Are you prepared for the effect the patent reform laws will have on R&D, design and new product development? PRESENTED BY: Newlogic Consulting Newton, MA 617-433-8449 info@newloicusa.com www.newlogicusa.com 1 Copyright ©2013 Newlogic
  • 2. We Help Companies Innovate 2 Copyright ©2013 Newlogic
  • 3. Be afraid, very afraid… • Patent reform will change your R&D and NPD strategy • Patent reform will change the time you have available for innovation • Patent reform will change how much budget you have for innovation • Patent reform will change which innovations you’re able protect 3 Copyright ©2013 Newlogic
  • 4. Disclaimers: • We’re not lawyers, Newlogic is not a law firm, This is not a legal opinion • Patent reform goes into effect March 2013 • It’s a law, and precise interpretation of the patent reform act will likely require litigation and legal opinions • It’s complicated, this presentation is our point of view and may, or may not, apply to your situation 4 Copyright ©2013 Newlogic
  • 5. The Patent Reform Act is the biggest set of changes to happen to US patent laws since 1836. The law’s greatest effects on R&D relate to: • First inventor to file • Prior User Rights 5 Copyright ©2013 Newlogic
  • 6. First Inventor to File • First inventor to file at USPTO wins; can’t invalidate prior art based on earlier invention date • First patent stands unless a subsequent patent owner proves you derived the invention from them • Can’t take something publicly used from a foreign market and patent in the US Legal Reference: 35 USC 100 & 102 / Mar 16, 2012/13 6 Copyright ©2013 Newlogic
  • 7. First Inventor to File: So What? • You will have decide what to file with USPTO as early as possible • Potential large influx of worldwide inventors • Open market testing is risky; however, secret ideas can lose as well • Patenting strategy has to be an integral part of NPD 7 Copyright ©2013 Newlogic
  • 8. Prior User Rights – Inventors have the right to ongoing use of undisclosed inventions (if prior use was greater than a year) , even if another entity is grated a patent for the invention (due to first to file) – Ex.: Manufacturing Equipment: – If someone else independently develops the same invention they would not be able to sue for infringement (if you can prove you’ve been using the invention for more than a year). – But your use is limited to prior use – Cannot expand without infringing after the date patent was filed. – You do not get this defense if invention was filed by univ/tto – They can sue you for your own technology Legal Reference: 35 USC 321-329 / Sep 16, 2012 8 Copyright ©2013 Newlogic
  • 9. Prior User Rights: So What? • Secret activities, reversed engineered product, or EUREKA! can concede market expansion and create estoppels to on-going R&D efforts • Do you know the technical/patent taxonomy of all products and internal processes and division transfers? • Sponsored research projects with Universities and other research institutions: heighten need for tighter agreements (e.g., CDAs and NDAs) Legal Reference: 35 USC 321-329 / Sep 16, 2012 9 Copyright ©2013 Newlogic
  • 10. Are You Ready for Patent Reform?  Is your project selection process ready?  Is your project management process ready?  Is your technology strategy processes ready?  Is your R&D team ready?  Is your toolbox ready? 10 Copyright ©2013 Newlogic
  • 11. How To Prepare for Patent Reform Addressing patent reform requires top-down solutions  Make Objective Portfolio Decisions  Adjust Your Innovation Process  Innovate Using A Technology Strategy  Conduct Training and Workshops  Integrate New Tools 11 Copyright ©2013 Newlogic
  • 12. Make Objective Portfolio Decisions • Integrate IP decisions metrics • Patent issues will have great impact on innovation opportunity valuation and strategy • Much greater reliance on analytical decision making to assure all issues are considered and weighed 12 Copyright ©2013 Newlogic
  • 13. Adjust Your Innovation Process • Patent efforts need to be integrated throughout the NPD process • Cannot rely only on stage-gate process – need to have parallel time-based process • Cross-functional needs to integrate IP team members as highly active participants 6. File Provisional against post-grant support IP costs 5. Build Case to competitive IP Patent – at least 8. File Utility Competitive 3. Research intelligence Technology Innovation 11. Defend Positions Patent review Open 13 Copyright ©2013 Newlogic
  • 14. Innovate Using A Technology Strategy • Enable Breakthroughs on Multiple Product Attributes to Build Defensible IP Estates 14 Copyright ©2013 Newlogic
  • 15. Conduct Training and Workshops • R&D teams need training and skills to understand how to protect your company’s innovations Better process to select the most promising innovation opportunities Better focus in Clearer & better Clearer vision product portfolio process to optimize of long-term strategy product & Better focus in trends in priorities portfolio plans product planning and faster product market/ development customers, Better focus Clearer & better in technology & process to plan and competitors & allocate development manufacturing technology strategy priorities capacity Better process to determine which resources to build where 15 Copyright ©2013 Newlogic
  • 16. Integrate New Tools • InnoAnalytics.com – A low-cost, innovation management tool is available to help you: – Capture your new ideas – Track competitive intelligence and patents – Collaborate with patent counsel to help you file as early as possible – Leverage the ideas and IP you already own towards new challenges – Make objective project management decisions 16 Copyright ©2013 Newlogic
  • 17. We Can Help • Ask how does this effect our NPD process? • Ask how does this affect our decision making? • Ask, how does this impact our technology investments? • Ask, how are we going to manage? • Ask, how are we going to make the necessary changes quickly, efficiently and right the first time? 17 Copyright ©2013 Newlogic
  • 18. info@newloicusa.com www.newlogicusa.com 617-433-8449 18 Copyright ©2013 Newlogic