From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: How to Drive Engagement in a World of Content Overload. PRESENTATION: The Engagement Challenge - Given by Steve Rotter, @Brightcove - Global Vice President of Digital Marketing Solutions, Brightcove. #MARTECH

1. @sjrotter

3. the year 2002
TODAY
Average adult
attention span?

4. Customer Journey
The Old Days…
Stores and Sales People
Search – Social – Self-Directed
Today

12. 5500 Customers 70 Countries

13. WHAT CONTENT TYPES GREW THE MOST?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
70%
33%
28%
25%
52%
15%
10%

14. WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND
A 200 TON TRUCK HAVE IN COMMON?

17. Story will help
your brand cut
through the
noise

18. Story means simplifying
to get at the core message

19. BRANDS ARE
PUBLISHERS

28. THINK
VIDEO FIRST

32. Pages With Video
Attracted 2-3x More
Visitors

33. 157% Increase in Organic Traffic From
Search Engines. (MarketingSherpa)

36. “When it comes to
engagement, conversion
and on-brand
messaging, nothing
delivers like video.”
ExactTarget

43. How long should a
marketing video be?
14 Minutes???

45. ©2014 Brightcove Inc45 |

46. New Research in 2014

50. Use DBL for Campaigns

52. BUT…
Video marketing at
scale is hard
©2014 Brightcove Inc52 |
Growing
video
libraries
Encoding
for every
device
Supporting
large
teams
Delivering
beautiful
experiences
Reaching
social
channels
Increasing
conversion
rates
Integrating
with marketing
technologies
Knowing
what’s
working

53. … and this problem will
only get harder as your video strategy grows
©2014 Brightcove Inc53 |

54. has solved this problem with
©2014 Brightcove Inc54 |

55. The most comprehensive suite
of video technologies for the needs
of the modern marketer
©2014 Brightcove Inc55 |

56. @sjrotter