O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Cross Enterprise 
CMS-Integration
Referent 
2 
Dipl. Inf. Manuel Pistner 
Geschäftsführer 
Bright Solutions GmbH 
in Darmstadt 
Gründung 2006 
21 Mitarbeite...
3 
Sind wir 
alle faul geworden? 
● Automatisierung 
●Optimierung 
●Digitalisierung
4 
NEIN! 
Effizienz ist überlebenswichtig 
● Innovation 
●Wettbewerb 
● Verfügbarkeit
Informationen 
überall verfügbar 
5 
Informationen 
● überall 
● in Echtzeit 
→ Overhead !
Steuern 
Sie Ihre Kunden 
6 
Informationsflut 
● Nicht mehr individuell 
verarbeitbar 
● Zu komplex
Steuern 
Sie Ihre Kunden 
Prozessstau 
● ● Stagnation 
7
Steuern 
Sie Ihre Kunden 
● Klare Prozesse 
● Schnelle 
Kommunikation 
8 
●Optimale 
Abwicklung
Steuern 
Sie Ihre Kunden 
● Mehr Geschäft 
● Empfehlungen 
9 
● Vorsprung
Service und Flexibilität 
unterscheiden 
10 
● Kundenkontakte und Informationen 
automatisieren 
● Service personalisieren...
Kein (E-)Commerce 
ohne guten Content 
11 
● Interesse wecken 
● Kunden involvieren 
● Kunden informieren 
● Zum Teilen an...
Herausforderungen 
an Unternehmen 
12 
Alle 
● Kontaktpunkte 
● Prozesse 
einfach 
steuerbar
Welche 
Integration ist nötig 
13
Welche 
Integration ist nötig 
14
Welche 
Integration ist nötig 
15
Welche 
Integration ist nötig 
16
Welche 
Integration ist nötig 
17
Welche 
Integration ist nötig 
18
Was 
muss ein CMS dafür können 
●Datenstrukturen und Datenintegration 
●Workflows anwendungs-übergreifend 
●Datenbankabfra...
Vertikale Integration 
für schlanke Prozesse 
●Content → E-Commerce 
● E-Commerce → CRM 
● E-Commerce → ERP 
● Social → CR...
Drupal 
Als ein Beispiel 
●Datenstruktur: Entities / Field 
●Workflows: Rules 
●Webservices: WSclient / RestWS 
21
Drupal 
Als ein Beispiel 
●Datenabfragen: Views 
●Darstellung: Panels 
●Drupal 8: „API first“ 
22
Integration mit Drupal 
als ein Beispiel 
23
Fazit 
zur CMS Auswahl 
● Flexibilität vor Funktionsumfang 
● Integration statt Alleskönner 
● Konfiguration vor Programmi...
Fragen und Antworten? 
pistner@brightsolutions.de 
brightsolutions.de/newsletter 
brightsolutions.de 
@tweetsBS @ManuelPis...
Próximos SlideShares
Carregando em…5
×

Cross enterprise CMS integration

2.072 visualizações

Publicada em

This slides (german language) give a presentation for the DMS Expo 2014 about why and how a cross enterprise CMS integration makes sense to automate processes and workflows.

Publicada em: Negócios
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Seja a primeira pessoa a gostar disto

Cross enterprise CMS integration

  1. 1. Cross Enterprise CMS-Integration
  2. 2. Referent 2 Dipl. Inf. Manuel Pistner Geschäftsführer Bright Solutions GmbH in Darmstadt Gründung 2006 21 Mitarbeiter Web- und mobile Anwendungen zur Steigerung der Effizienz von Geschäftsprozessen
  3. 3. 3 Sind wir alle faul geworden? ● Automatisierung ●Optimierung ●Digitalisierung
  4. 4. 4 NEIN! Effizienz ist überlebenswichtig ● Innovation ●Wettbewerb ● Verfügbarkeit
  5. 5. Informationen überall verfügbar 5 Informationen ● überall ● in Echtzeit → Overhead !
  6. 6. Steuern Sie Ihre Kunden 6 Informationsflut ● Nicht mehr individuell verarbeitbar ● Zu komplex
  7. 7. Steuern Sie Ihre Kunden Prozessstau ● ● Stagnation 7
  8. 8. Steuern Sie Ihre Kunden ● Klare Prozesse ● Schnelle Kommunikation 8 ●Optimale Abwicklung
  9. 9. Steuern Sie Ihre Kunden ● Mehr Geschäft ● Empfehlungen 9 ● Vorsprung
  10. 10. Service und Flexibilität unterscheiden 10 ● Kundenkontakte und Informationen automatisieren ● Service personalisieren ● Standardisierte Prozesse automatisieren
  11. 11. Kein (E-)Commerce ohne guten Content 11 ● Interesse wecken ● Kunden involvieren ● Kunden informieren ● Zum Teilen animieren
  12. 12. Herausforderungen an Unternehmen 12 Alle ● Kontaktpunkte ● Prozesse einfach steuerbar
  13. 13. Welche Integration ist nötig 13
  14. 14. Welche Integration ist nötig 14
  15. 15. Welche Integration ist nötig 15
  16. 16. Welche Integration ist nötig 16
  17. 17. Welche Integration ist nötig 17
  18. 18. Welche Integration ist nötig 18
  19. 19. Was muss ein CMS dafür können ●Datenstrukturen und Datenintegration ●Workflows anwendungs-übergreifend ●Datenbankabfragen ●Darstellung und Layouting 19
  20. 20. Vertikale Integration für schlanke Prozesse ●Content → E-Commerce ● E-Commerce → CRM ● E-Commerce → ERP ● Social → CRM 20
  21. 21. Drupal Als ein Beispiel ●Datenstruktur: Entities / Field ●Workflows: Rules ●Webservices: WSclient / RestWS 21
  22. 22. Drupal Als ein Beispiel ●Datenabfragen: Views ●Darstellung: Panels ●Drupal 8: „API first“ 22
  23. 23. Integration mit Drupal als ein Beispiel 23
  24. 24. Fazit zur CMS Auswahl ● Flexibilität vor Funktionsumfang ● Integration statt Alleskönner ● Konfiguration vor Programmierung ● Standardisierte Schnittstellen (REST, SOAP) 24
  25. 25. Fragen und Antworten? pistner@brightsolutions.de brightsolutions.de/newsletter brightsolutions.de @tweetsBS @ManuelPistner fb.me/brightsolutions.gmbh 25

×