Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Typography trends. With examples for each design trend. Watch the presentation. Visit us: www.mantran.in

1. PRESENTED BY
Web-designing Trends -
What’s new in 2021?

2. Why Does the Design of your Website
Matter?
2
38% of visitors will
Stop engaging with
an unattractive
website
Website Design is
the No. 1 determinant of
business credibility
for 48% visitors
94% of all First
Impressions are
design related
Users form their
opinion about a
website within 0.05
seconds
Users take only 2.6
seconds to skim
through the
webpage
Source: https://hostingtribunal.com/blog/web-design-statistics/

3. Web
Designing
Trends - 2021
1. Color Design trends
2. Images and Illustrations
3. Parallax scrolling
4. Horizontal Scrolling
5. Neumorphism in user interfaces
6. Dark Mode
7. Website Interactivity – VUI
8. Typographic trends
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4. 1. Color
Design
Trends
A website color scheme
is the combination of all
the colors and shades
used throughout a
website — be it the color
of the background
image, navigation menu,
written content, or even
smaller icons and
buttons.
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Unusual Color Combinations
• 2021 is seeing the use of a lot of unusual color
combinations to break the monotony and stereotypes.
Brands use unconventional color combinations to
portray their uniqueness.
Comfortable Color Scheme:
• This year, many websites are preferring colors that are
comfortable to look at. B2B companies, art studios, can
use muted colors or soft pallets and earthy tones that
give a calm and relaxing vibe.
Gradient and 3D Color Transitions:
• Use of gradient color scheme isn’t new per se. But 2021
saw an increase in its usage. Gradient creates an illusion
of movement. It can be taken a step further with the
use of 3D color transitions.

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Example of Unusual Color Scheme
Unleashed: An HR
company uses a
traditionally
feminine color, pink
as the background
and yellow in the
foreground to
communicate its
uniqueness. These
colors also give the
website a fun and
playful look.
Source: https://unleashed.company/

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Source: https://www.persoo.ai/
Perso: A B2B
company that sells
financial tools to
ecommerce
businesses breaks
the stereotypes by
using a color
combination that’s
unheard of in this
industry, It makes
the website
immediately stand
out from the rest.
Example of Unusual Color Scheme

7. 7
Examples of Comfortable Color Scheme
Zendesk: The
financial services
page of Zendesk
uses different
hues of blue to
convey trust and
a feeling of
comfort and
calmness.
Source: https://www.zendesk.com/financial-services

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Moorhouse: A
consulting firm
uses purple and
white to create a
calm and relaxing
feel while
simultaneously
conveying
wisdom and
elegance.
Source: https://www.moorhouseconsulting.com/#
Examples of Comfortable Color Scheme

9. 9
Example of Gradient Color Transition
Stripe: An online
payment platform
uses gradient color
transitions
throughout the
website to create a
pleasant look. It
adds depth and
dimension laying
emphasis on their
message.
Source :https://stripe.com/en-in

10. 10
Example of 3D Color Transitions
Zendesk
Sunshine, a CRM
platform from
Zendesk uses 3D
color transitioning
on the hero area
of the website to
make a static
image look
moving. This
creates intrigue.
Source: https://www.zendesk.com/platform/

11. Why Color Design?
1. Different colors invoke different emotions.
2. The color palate you use sets the mood of your website
3. Attracts the user attention
4. Accentuates the right elements
5. Creates brand recognition.
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12. How to Choose the Right Color Scheme?
Understand the color wheel
Understand various color combinations
Learn about the color psychology
Think about the industry you belong to
Think about your branding
Think about your target audience
Address the visual hierarchy
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* For better results, Consult an experienced Designer

13. 2. Use of
Images and
Illustrations
Images and
Illustrations on a
website help in
illuminating and
unifying the
business message.
13
Black and White Illustrations: Creating customized
black and white textured illustrations will give your
website a retro look and give a unique identity to your
brand.
Black Outlines: Another trend that is getting popular is
the use of black outlines outside images or text. These
outlines provide a distinct character to the images.
Even stock images can be enhanced with outlines.
Overall, it elevates the look and feel of your website.
Geometric designs: If you want an edgy look on your
website, this trend is for you. Web designers are using
simple geometric shapes to create complex art
illustrations that attract attention instantly.

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Example of Black and White Illustrations
Mailchimp: The
popular marketing
tools and service
provider uses
textured black and
white illustrations
against a yellow
background to
portray a fun and
creative brand
persona.
Source: https://mailchimp.com/

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Example of Black Outline with illustrations
AHM: An
insurance
provider
combines black
and white
illustrations with a
black outline
against a white
backdrop to add a
personality to
their otherwise
simple and basic
website.
Source: https://ahm.com.au

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Example of Geometric Shapes
C Works: A digital
printing company
uses simple
geometric design in
an innovative
manner. The design
compels the user to
spend more time on
the website.
Source: https://cworks.com.gr/

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We Love Noise:
The website is a
portfolio of a
designer named
Luke Finch. The
website uses
various geometric
and abstract
shapes to create
an artistic, almost
chaotic look .
Source: http://www.welovenoise.com/
Example of Geometric Shapes

18. Why Images and Illustrations?
 Make website content more comprehensive
 Define the personality of your brand
 Make the content more memorable
 Enhance attractivity of the website
 Increase user engagement
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19. How to choose right Images and
Illustrations?
1. Choose images and illustrations that align with your brand
2. Be consistent with the choice throughout the website
3. Avoid stock images and if you do use them, add a design element
like a black outline to personalize it
4. Use images and illustrations that invoke the right emotion
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20. 3. Parallax
Scrolling Parallax scrolling made its debut in web-
designing in 2011. But it is still a strong
trend.
It is a technique used to enhance website
interactivity.
The images in the background move slower
than the images in the foreground.
This creates a sense of depth or an optical
illusion when a user scrolls through the
website.
Parallax scrolling is a
visual effect that
creates depth by
making different
elements move at
different speeds
when you scroll the
website.
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Example of Parallax Scrolling
Verity Studios: This
website for indoor
drone systems uses
Parallax Scrolling to
create an immersive
and magical
experience that
compliments its
brand message.
Source: https://veritystudios.com/

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Industrial
Jewellery: This is
a jewelry design
website that uses
parallax scrolling
to showcase its
products. This
design technique
makes the
interaction fun
and hooks the
audience.
Source: https://www.industrial-jewellery.com/
Example of Parallax Scrolling

23. Why Parallax Scrolling?
Instantly catch the user’s attention
Present Products in an interesting manner
Engage users through storytelling with Parallax scrolling
 Add an element of curiosity and fun to your website
Make your website more interactive and lead visitors to a CTA
 Increase the memorability of your website
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24. 4.
Horizontal
Scrolling
A user has the benefit of scrolling from left
to right in addition to the usual top to
bottom vertical scrolling
Until recently, horizontal scrolling was
considered a “No-go” especially on mobile
devices
However, that’s changing with many
websites adopting this navigation technique
to show more content in the left to right
space, on mobile and desktops, adding to
the user experience.
Horizontal scrolling
is a page navigation
technique that lets
users scroll left to
right.
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25. 25
Example of Horizontal Scrolling
Prevint: A website
for interpersonal
violence protection
uses horizontal
scrolling to clearly
define the steps one
should take if facing
violence. This
technique makes the
website more
interactive and
engaging.
Source: https://www.prevint.pt/en/seek-help

26. 26
Source: https://nemesiscorporation.com/
Example of Horizontal Scrolling
Nemesis
Corporation: A
gaming company
uses horizontal
scrolling
throughout the
website to
present
information in an
interactive and
engaging manner.

27. Why Horizontal Scrolling?
Display several images
Navigate a large image or a large catalogue of products
Conceal secondary items, and show them only if User chooses
 Unique and engaging way of user interaction
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28. 5.
Neumorphism
Neumorphism is a recent design trend that
came into being in 2019.
It basically means New Skeumorphism
Skeumorphism mimicked real life objects in
design elements
Neumorphism uses flat design and
skeumorphism to achieve a minimalistic
look.
It usually uses pale colors, easily accessible
shapes and subtle effects in the design
Neumorphism is a
web interactivty
trend that combines
both flat and
skeuomorphic
designs to create a
clean, solid look
28

29. Skeumorphism vs Neumorphism
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Source: https://f5-studio.com/articles/using-neumorphism-in-ui-design-of-a-business-site/

30. 30
Example of Neumorphism
A demo website
that shows how
neomorphism
looks. The website
looks very clean
and minimalistic.
Source: https://demo.themesberg.com/neumorphism-ui/

31. Why Neumorphism
 The website looks visually fresh
 It is more interactive
 It goes well with a minimalistic design.
 It creates a 3D look for mundane design objects like buttons or
other elements
 It can be mixed with other design elements to create a unique
website
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32. 6. Dark
Mode It uses dark colors as the primary
background of the website.
It creates a premium look and makes it
easier to see content in low-light situations.
The most commonly used color for dark
mode is black or a shade of grey.
However, some websites may use some
other dark colors as well.
Dark Design or Dark
Mode theme
websites involve a
low-light UI design
that puts lesser
strain on eyes while
browsing.
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33. 33
Example of Dark Mode
Everest: A UX
design company
uses the dark
theme to
showcase its work
and capabilities.
The theme makes
the website look
premium.
Source: https://www.everest.agency/

34. 34
Example of Dark Mode
One Blue Slip: A
Greenland Landing
website uses the
dark blue theme
throughout the
website. The dark
theme lends an aura
of sophistication to
the website and
gives it a superior
feel.
Source: https://www.oneblueslip.com/

35. Why design your website in Dark Mode
 Causes lesser strain on eyes
 Makes your website look chic and modern
 Allows other design elements to pop which can make your
messaging more effective
 Gives a premium feel to the website
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*Allow your user to switch between normal and dark mode for better user experience

36. 8.
Interactivity
Trends
An interactive website is one that has elements
which make it easier for the user to engage
with it.
Year on Year, websites try to become more and
more interactive. Some popular interactive
trends are:
 Mobile-first design
Horizontal Scrolling
 Neumorphism
 Voice User Interface (VUI)
Web Interactivity is
the way you
communicate with
the user of your
website
The biggest web
interactivity trend
right now is VUI
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37. Voice User Interface (VUI)
VUI is a web interactivity trend that is set to grow fast.
It is a user interface that uses AI to interact with users through
spoken words.
Some of the general examples of VUI are Amazon Alexa, Google
Assistant, Google Home, Siri and Cortana
In web design, VUI is used in the form of voice search, voice
chatbots and virtual assistants
Search engines like Google and ecommerce websites like Amazon
have incorporated VUI in the form of voice search.
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38. Why use Voice User Interface (VUI)
 To enhance interactivity by allowing hands-free and eyes-free
interaction
 Allows intuitive user flow
 For better customer support
 To understand requirements
 Make the website more humane and empathetic
 Increase the website’s reach to the visually impaired
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39. 8.
Typographic
Trends in
2021
Typography is the
use of type on the
website. It is
essentially the font,
size, alignment and
layout of text on the
website.
39
Serif Fonts:
With screens getting
bigger and resolutions
getting better, designers
are using different types of
serif fonts like slim,
elegant, etc. to provide an
elegance to the website.
Retro Fonts:
Retro fonts with a modern
twist became popular this
year. This font gives an
interesting personality to a
website.
Outline Typography:
Outline Typography has
been a hit this year. It is
mostly used in the hero
area for the main headline.
But it can also be used
throughout the website to
make it look interesting.
Bold Typography:
This year, thick fonts are
the rage. Bold typography
increases the readability
and catches user attention
instantly.

40. 40
Example of Retro Fonts
Source: https://boldandnoble.com/
Bold and Noble: This
company sells vintage
products. So, the
typography goes with
their brand image
perfectly.

41. When to Choose Retro Fonts
1. If you want to invoke nostalgia or a feeling of warmth, and cheerfulness.
2. To give a vintage, simplistic and elegant look to the website..
3. To compliment a traditional or minimalistic look of a website
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42. 42
Pest Stop Boys: A Pest
Control Company uses
bold typography to
bring attention to its
name which is a play on
a famous English band
Pet Shop Boys.
It makes the brand
message clear – it stops
pests. It also makes the
CTA more visible.
Source: https://peststopboys.co.uk/
Example of Bold Typography

43. When to Choose Bold Typography?
1. To make your brand message stand out
2. To provide emphasis
3. To create a fun and playful vibe
4. To increase readability
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44. 44
Examples of Serif Fonts
Source: https://www.emcap.com/
Emergence: An
Investment
Company uses
Serif Fonts to
give a playful
yet formal look
to their
website. It
combines its
minimalistic
design with
Serif fonts for
an elegant yet
professional
look.

45. When to Choose Serif Fonts
• To create a traditional look and feel.
• To invoke positive emotions.
• To make a website look more elegant.
• To compliment a website’s minimalistic look.
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46. 46
Adoratorio Summer
Club: A Summer CLUB
for Gamers Uses Outline
Typography Against A
Dark Background
Throughout the Website
to highlight the brand’s
personality
Source: https://summerclub.adoratorio.studio/
Examples of Outline Typography

47. When to ChooseOutline Typography
1. To attract attention To Important Content
2. To intrigue a visitor
3. To give a Serious look to the website
4. To Accentuate Its Simplicity
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48. How to Choose the Right Typography
1. What do you want the tone of your website to be – serious or fun,
formal or casual, etc.
2. Does the type align with the message you want to convey?
3. Does the chosen type look attractive?
4. Is the chosen type easily readable?
5. What type to choose to clearly present the informational
hierarchy?
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49. Final Words: Other Considerations in Website
Design
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Design should
be in harmony
with your brand
Superior user
experience
Easy and logical
navigation
Ensure your
website is SEO
friendly
Easily accessible
and memorable
website

50. References and Legal Disclaimer
https://webflow.com/blog/web-design-trends-2021
https://www.designbombs.com/websites-typography-driven-design/
https://weblium.com/blog/retro-design-trends-10-best-retro-website-examples-of-2021/
https://www.webfx.com/blog/web-design/20-websites-with-beautiful-typography/
https://www.thelogocreative.co.uk/15-typography-design-trends-for-2021/
https://99designs.com/blog/trends/color-trends/
https://qodeinteractive.com/magazine/horizontal-scrolling-websites/
https://99designs.com/blog/trends/web-design-trends/#2
https://elementor.com/blog/web-design-trends/
https://www.theedigital.com/blog/web-design-trends
https://gimmemojo.com/top-5-web-design-trends/
https://www.biggerpicture.agency/insights/8-leading-web-design-trends-to-dominate-in-2021
https://usabilitygeek.com/horizontal-scrolling-user-experience-best-practices/
https://uxplanet.org/2021-ui-ux-design-trends-and-how-to-make-them-work-for-you-49d8a04fb09b
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