Instant Digital Issuance: An Overview With Critical First Touch Best Practices
OFF Page SEO.pdf
1. OFF Page SEO
"Off-page SEO" (also called "off-site SEO") refers to actions
taken outside of your own website to impact your rankings
within search engine results pages (SERPs).
2. What is a backlink?
A backlink is a link created when one website
links to another. Backlinks are also called
"inbound links" or "incoming links." Backlinks
are important to SEO.
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4. Why are backlinks important?
Backlinks are especially valuable for SEO because they represent a "vote of
confidence" from one site to another. In essence, backlinks to your website are
a signal to search engines that others vouch for your content.
If many sites link to the same webpage or website, search engines can infer
that content is worth linking to, and therefore also worth surfacing on a SERP.
So, earning these backlinks can have a positive effect on a site's ranking
position or search visibility.
5. Inbound & Outbound Links
A link or hyperlink is a clickable object on a webpage that leads from one
page to another. Links may visibly appear as text, images, or buttons.
Inbound links - are links that come from other websites or a
different domain name.
Outbound links - are those links on your website that link out
to websites with a different domain name.
7. What is link Juice?
Link equity, once colloquially referred to as "link juice," is a
search engine ranking factor based on the idea that certain
links pass value and authority from one page to another.
8. Do follow vs no follow backlinks
Dofollow and Nofollow backlinks are two ways to hint
whether search engines should pass website authority
from the origin website to the destination website. As a
rule of thumb, dofollow backlinks pass on website
authority, while nofollow links do not.
9. Do follow backlinks
Dofollow backlinks are broadly defined as signals for
search engines to direct a share of the origin website’s
authority to the destination website. Essentially, dofollow
backlinks are “votes of trust.” By default, all links are
dofollow and do not require a rel=” dofollow” attribute to
be used.
10. No- follow backlinks
Nofollow backlinks are broadly defined as links that do
not pass authority from the origin website to the
destination website. As a general rule, nofollow backlinks
do not improve your SEO. To create a nofollow link, add
the rel= “nofollow” attribute to the code when linking out.
12. Domain Authority (DA) is a search engine ranking score
developed by Moz that predicts how likely a website is to rank in
search engine result pages (SERPs). Domain Authority scores
range from one to 100, with higher scores corresponding to
greater likelihood of ranking.
What is Domain Authority and why is it important?
13. Domain Authority is calculated by evaluating multiple factors,
including linking root domains and total number of links, into a
single DA score. This score can then be used when comparing
websites or tracking the "ranking strength" of a website over
time. Domain Authority is not a Google ranking factor and has
no effect on the SERPs.
How is Domain Authority calculated?
14. Page Authority (PA) is a score developed by Moz that predicts
how well a specific page will rank on search engine result pages
(SERP). Page Authority scores range from one to 100, with higher
scores corresponding to a greater ability to rank.
What is Page Authority?
15. Search Engine Submission
Free classified submission
Image submission
PDF submission
Social bookmarking
Forum posting
Guest blogging
Social bookmarking
Press release submission
Infographic submission
Web 2.0
Article submission
Video submission
Q&A submission
Practical Assignment
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