SlideShare uma empresa Scribd logo
1 de 20
100 CO-FOUNDERS INITIATIVE
For the Startup CrowdfundResources.com
By
Manolis Sfinarolakis
TABLE OF CONTENTS
 Introduction to the startup CrowdfundResources.com
 Introduction to the 100 Co-Founders Concept
 Composition of the first 100 Co-Founders
 Pre-Launch Activities (0 to 6 months)
 Use of Proceeds
 Exit Strategy
 Financial Projections
INTROTO CROWDFUNDRESOURCES.COM
INTROTO CROWDFUNDRESOURCES.COM
 CrowdfundResources.com is:
 a marketplace
 that uses the mechanism of crowdfunding
 for pre-vetted professional services offerings.
 It’sTechnology:
 isWordPress
 with e-commerce capabilities
 in the form of a crowdfunding platform
 The Pre-Vetting Process:
 is a 12 step due diligence program
 including credit & criminal background checks
 audits of track record with prior & current clients
 with final approval through phone interviews
INTROTO CROWDFUNDRESOURCES.COM
 The Business Model Includes:
 revenues from transactions as a % of funds raised
 an annual maintenance fee to maintain the Co-Founders ownership
 affiliate agreements with customers & partners
 other services on behalf of Co-Founders
 TheTarget Customer:
 entrepreneurs, businesses, nonprofits, governments, consumers
 who need trusted professional services
 to achieve their individual or organizational goals
 The UniqueValue Proposition:
 leveraging the power of crowdfunding as backbone of a marketplace
 all services and service providers are pre-vetted to ensure quality
 all services providers listed are also owners of the organization
 attractive marketing benefits to service providers as part of their ownership
INTROTO CROWDFUNDRESOUCES.COM
12 Step Pre-Vetting & Due Diligence Process:
1. User registers on the site and fills in their account information. Their profile photo will be pulled from gravatar.com.
2. User may need to enable creator permissions. This can be done automatically on registration or by checking a checkbox on their account page.
3. Once this is enabled, the user can then access a tab called ‘My Projects’ on their dashboard and will be able to create a new project from there. If money is
going to be transferred directly from the backer to the project creator, there will also be a tab on their dashboard where they can set up their payment
methods.
4. Once they’ve submitted the project, it will need to be approved by an admin.
5. User books a 30 minute interview with CrowdfundResources.com to initiate the pre-vetting process.
6. CrowdfundResources.com makes a go or no-go decision based on the interview to vet the vendor further.
7. User provides answers to the comments made on the submitted project & provides supporting documentation to verify claims made in the project solicitation.
8. User books a 2nd 30 minute interview with CrowdfundResources.com to close out any open questions.
9. A nationwide background check is performed on the principals of the company to check for any past criminal history indicative of a bad actor.
10. A universal credit check is performed on the principals of the company specifically looking for instances of lawsuits related to the services the vendor is
providing.
11. A universal business background check is performed for credit, better business bureau, and general internet reviews from past customers.
12. Finally, references from prior customers are checked and confirmed via phone calls with the customer themselves.
INTROTO 100 CO-FOUNDERS CONCEPT
INTROTO 100 CO-FOUNDERS CONCEPT
 100 Co-Founders, Invest $1,000 each, for 1% equity, at startup and annually to
maintain their ownership stake. No one may own more than 1% equity.
 Co-Founders will be the only service providers on CrowdfundResources.com.
 Platform will provide certain marketing services to all Co-Founders.
 All Co-Founders agree to utilize their own personal channels to market platform.
 Additional services may be provided by platform for personalized marketing to
Co-Founders for a fee.
 50% of profits from platform will be paid out annually with 50% retained earnings.
 General manager of platform will be Manolis Sfinarolakis to manage day to day.
INTROTO 100 CO-FOUNDERS CONCEPT
 Pros
 Low investment, low risk, and an easy exit for individual equity owners annually
 100 motivated Co-Founders working together to make the entity succeed
 On top of investment returns, individual service business returns through platform
 Free and/or low cost marketing services provided by CrowdfundResources.com
 Cons
 At times, may be competing with a similar service of one+ of the 100 Co-Founders.
 Democratic voting structure may cause slow decision making.
 Selling the company to another entity will require a high percentage of affirmative
votes by all Co-Founders of the platform.
 Cannot own more than 1% equity at any one time.
COMPOSITION OF 1ST 100 CO-FOUNDERS
 Composition of initial 100 Co-Founder Equity Owners:
 10 from Legal / Accounting / Payroll
 10 fromWebsite Development / Design
 10 from Marketing
 10 from Social Media
 10 from Crowdfunding / Fundraising
 10 from Public Relations
 10 from Business Consulting
 10 from Branding / Graphic Design
 10 fromVideo Production
 10 from Copywriting / Blogging
COMPOSITION OF 1ST 100 CO-FOUNDERS
 Additional Categories of Co-Founder Content:
 Books
 Events
 Programs
 Tools & Resources
 Webinars & Courses
 CrowdfundResources.com the entity may also enter into affiliate & referral
agreements for the above 5 categories outside of the 100 Co-Founders as part of
the business model for the combined entity.
PRE-LAUNCH ACTIVITIES: GOTO MARKET
PRE-LAUNCH ACTIVITIES: GOTO MARKET
 Plan to launch within 6 months of incorporation:
 Legal agreement & selection of 100 Co-Founders
 Onboarding 100 Co-Founders via the 12 step due diligence process
 Website development to upgrade the platform
 Executing marketing, social media, public relations, and content marketing plans
 Collaborative effort:
 The 100 Co-Founders will be instrumental in executing portions of this plan
 All Co-Founders will participate in the marketing as part of the platforms free services as
well as certain Co-Founders who elect added marketing services
 General Manager will orchestrate the effort and connect the moving parts
 Official launch estimate: July 11th, 2016
PRE-LAUNCH ACTIVITIES: GOTO MARKET
 Co-Founder Onboarding:
 All Co-Founders are required to create a professional video detailing their service
offerings.
 All Co-Founders are required to go through the 12 step due diligence process within 1
month of investment as an equity partner.
 All Co-Founders will be allowed only 1 page for their company, however, they are
allowed to offer multiple services or “Reward Levels” in their pages.
 Consumers will have an option to schedule an appointment before they purchase from a
Co-Founder’s services. All Co-Founders agree to funnel such transactions through the
platform instead of outside means if the transaction comes from the platform.
 Co-Founders will provide General Manager of platform access to all required personal
social media accounts to be used in the marketing efforts of the platform as a whole
PRE-LAUNCH ACTIVITIES: GOTO MARKET
 Website Development, Design, and Content:
 Upgrade e-commerce capabilities to more streamlined and secure platform
 Allow for recurring monthly payments for longer term engagements / payment plans
 Implement robust affiliate tracking mechanism
 Perform resilience testing against threats and load testing / disaster recovery
 Add built in appointment scheduling tool that integrates with Co-Founders calendars
 Incorporate trust verification system for background checks and due diligence of
current & future Co-Founders for annual verification purposes
 Build robust rating and recommendation engine for services
 Equip platform with email marketing, CRM, landing pages, and other marketing tools
 Create content library with video tutorials, FAQ, and biographies of each Co-Founder
 Branding and design of the platform, including marketing collateral and landing pages
 Final review and incorporation of legal documentation and contracting mechanism
PRE-LAUNCH ACTIVITIES: GOTO MARKET
 Marketing to be provided by the platform on behalf of Co-Founders:
 Social media scheduling across all platforms
 Twitter growth, engagement, and retweeting of CrowdfundResources.com twitter
account
 Twitter growth, engagement, and retweeting of Co-Founders personal twitter accounts
to promote the CrowdfundResources.com twitter account
 Creating marketing collateral to create website blog posts as well as LinkedIn blog posts
for Co-Founders to promote entity on their personal channels
 Webinar interviews for email marketing campaigns, content for blogs, & general
thought leadership
 Executing crowd speaking campaigns in mass
 Executing email marketing campaigns in mass
 Other services as required / paid for by individual Co-Founders
USE OF PROCEEDS (SEED + ONGOING)
USE OF PROCEEDS (SEED + ONGOING)
 Initial seed of 100 Co-Founders @ $1,000 each = $100,000
 Legal Fees = $10,000
 Technology Fees = $25,000
 Outsourcing Fees = $5,000
 Marketing Fees = $40,000
 Operating Fees = $20,000
 NOTE: General manager will receive a small stipend as agreed upon by Co-Founders
out of the Marketing & Operating fees to manage the organization
 Ongoing annual renewal of 100 Co-Founders @ 1,000 each = $100,000
 Budget approved by majority vote of the 100 Co-Founders at annual meeting
 Budget prepared by General Manager
EXIT STRATEGY: FOR INDIVIDUAL & GROUP
 Anticipate 5 year group buyout by large established services marketplace
 Any offers to purchase the organization must be approved by 75% vote
 Potential buyers: Amazon, Angies List, E-Bay, Fiverr,Thumbtack, HubSpot
 Individual exit would be to sell ownership stake during annual renewal period.
 1% equity stake would be sold at FMV
 New equity holder would have to be approved by 51% majority vote
 Platform may buyback shares and search for replacement owner
 No individualCo-Founder may have greater than 1% equity stake
 New equity holder’s basis and annual renewal amount would be the value of the FMV
purchase of old equity holder’s 1% stake
 Future issuances to bring in additional Co-Founders with Unique / Attractive Services
 Must be approved by 51% majority vote
 Would result in individual dilution of everyone's shares
 Dissenting 49% has the option to sell shares to new Co-Founder prior to issuances
FINANCIAL PROJECTIONS – 2016 & 2017
Pre-Launch Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Post Sale-16 Sale-17 2016 2017
Seed 100000 n/a n/a 100,000 0
Yearly 100000 n/a n/a 0 100,000
10% of Raise 250,000 1,000,000 25,000 100,000
Other 5@2,000 15@2,000 10,000 30,000
Gross 135,000 230,000
Less:
Expense 7500 7500 7500 7500 5000 5000 60,000 100,000 100,000
Net 35,000 130,000
Less:
Tax-Ins-Other @35% @35% 12,250 44,500
Profit 22,750 85,500
Distributions @50% @50% 6,375 42,750
Retained Earnings @50% @50% 6,375 42,750

Mais conteúdo relacionado

Último

Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 

Último (20)

Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 

Destaque

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destaque (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

100 Co-Founders Initiative for Startup CrowdfundResources.com

  • 1. 100 CO-FOUNDERS INITIATIVE For the Startup CrowdfundResources.com By Manolis Sfinarolakis
  • 2. TABLE OF CONTENTS  Introduction to the startup CrowdfundResources.com  Introduction to the 100 Co-Founders Concept  Composition of the first 100 Co-Founders  Pre-Launch Activities (0 to 6 months)  Use of Proceeds  Exit Strategy  Financial Projections
  • 4. INTROTO CROWDFUNDRESOURCES.COM  CrowdfundResources.com is:  a marketplace  that uses the mechanism of crowdfunding  for pre-vetted professional services offerings.  It’sTechnology:  isWordPress  with e-commerce capabilities  in the form of a crowdfunding platform  The Pre-Vetting Process:  is a 12 step due diligence program  including credit & criminal background checks  audits of track record with prior & current clients  with final approval through phone interviews
  • 5. INTROTO CROWDFUNDRESOURCES.COM  The Business Model Includes:  revenues from transactions as a % of funds raised  an annual maintenance fee to maintain the Co-Founders ownership  affiliate agreements with customers & partners  other services on behalf of Co-Founders  TheTarget Customer:  entrepreneurs, businesses, nonprofits, governments, consumers  who need trusted professional services  to achieve their individual or organizational goals  The UniqueValue Proposition:  leveraging the power of crowdfunding as backbone of a marketplace  all services and service providers are pre-vetted to ensure quality  all services providers listed are also owners of the organization  attractive marketing benefits to service providers as part of their ownership
  • 6. INTROTO CROWDFUNDRESOUCES.COM 12 Step Pre-Vetting & Due Diligence Process: 1. User registers on the site and fills in their account information. Their profile photo will be pulled from gravatar.com. 2. User may need to enable creator permissions. This can be done automatically on registration or by checking a checkbox on their account page. 3. Once this is enabled, the user can then access a tab called ‘My Projects’ on their dashboard and will be able to create a new project from there. If money is going to be transferred directly from the backer to the project creator, there will also be a tab on their dashboard where they can set up their payment methods. 4. Once they’ve submitted the project, it will need to be approved by an admin. 5. User books a 30 minute interview with CrowdfundResources.com to initiate the pre-vetting process. 6. CrowdfundResources.com makes a go or no-go decision based on the interview to vet the vendor further. 7. User provides answers to the comments made on the submitted project & provides supporting documentation to verify claims made in the project solicitation. 8. User books a 2nd 30 minute interview with CrowdfundResources.com to close out any open questions. 9. A nationwide background check is performed on the principals of the company to check for any past criminal history indicative of a bad actor. 10. A universal credit check is performed on the principals of the company specifically looking for instances of lawsuits related to the services the vendor is providing. 11. A universal business background check is performed for credit, better business bureau, and general internet reviews from past customers. 12. Finally, references from prior customers are checked and confirmed via phone calls with the customer themselves.
  • 8. INTROTO 100 CO-FOUNDERS CONCEPT  100 Co-Founders, Invest $1,000 each, for 1% equity, at startup and annually to maintain their ownership stake. No one may own more than 1% equity.  Co-Founders will be the only service providers on CrowdfundResources.com.  Platform will provide certain marketing services to all Co-Founders.  All Co-Founders agree to utilize their own personal channels to market platform.  Additional services may be provided by platform for personalized marketing to Co-Founders for a fee.  50% of profits from platform will be paid out annually with 50% retained earnings.  General manager of platform will be Manolis Sfinarolakis to manage day to day.
  • 9. INTROTO 100 CO-FOUNDERS CONCEPT  Pros  Low investment, low risk, and an easy exit for individual equity owners annually  100 motivated Co-Founders working together to make the entity succeed  On top of investment returns, individual service business returns through platform  Free and/or low cost marketing services provided by CrowdfundResources.com  Cons  At times, may be competing with a similar service of one+ of the 100 Co-Founders.  Democratic voting structure may cause slow decision making.  Selling the company to another entity will require a high percentage of affirmative votes by all Co-Founders of the platform.  Cannot own more than 1% equity at any one time.
  • 10. COMPOSITION OF 1ST 100 CO-FOUNDERS  Composition of initial 100 Co-Founder Equity Owners:  10 from Legal / Accounting / Payroll  10 fromWebsite Development / Design  10 from Marketing  10 from Social Media  10 from Crowdfunding / Fundraising  10 from Public Relations  10 from Business Consulting  10 from Branding / Graphic Design  10 fromVideo Production  10 from Copywriting / Blogging
  • 11. COMPOSITION OF 1ST 100 CO-FOUNDERS  Additional Categories of Co-Founder Content:  Books  Events  Programs  Tools & Resources  Webinars & Courses  CrowdfundResources.com the entity may also enter into affiliate & referral agreements for the above 5 categories outside of the 100 Co-Founders as part of the business model for the combined entity.
  • 13. PRE-LAUNCH ACTIVITIES: GOTO MARKET  Plan to launch within 6 months of incorporation:  Legal agreement & selection of 100 Co-Founders  Onboarding 100 Co-Founders via the 12 step due diligence process  Website development to upgrade the platform  Executing marketing, social media, public relations, and content marketing plans  Collaborative effort:  The 100 Co-Founders will be instrumental in executing portions of this plan  All Co-Founders will participate in the marketing as part of the platforms free services as well as certain Co-Founders who elect added marketing services  General Manager will orchestrate the effort and connect the moving parts  Official launch estimate: July 11th, 2016
  • 14. PRE-LAUNCH ACTIVITIES: GOTO MARKET  Co-Founder Onboarding:  All Co-Founders are required to create a professional video detailing their service offerings.  All Co-Founders are required to go through the 12 step due diligence process within 1 month of investment as an equity partner.  All Co-Founders will be allowed only 1 page for their company, however, they are allowed to offer multiple services or “Reward Levels” in their pages.  Consumers will have an option to schedule an appointment before they purchase from a Co-Founder’s services. All Co-Founders agree to funnel such transactions through the platform instead of outside means if the transaction comes from the platform.  Co-Founders will provide General Manager of platform access to all required personal social media accounts to be used in the marketing efforts of the platform as a whole
  • 15. PRE-LAUNCH ACTIVITIES: GOTO MARKET  Website Development, Design, and Content:  Upgrade e-commerce capabilities to more streamlined and secure platform  Allow for recurring monthly payments for longer term engagements / payment plans  Implement robust affiliate tracking mechanism  Perform resilience testing against threats and load testing / disaster recovery  Add built in appointment scheduling tool that integrates with Co-Founders calendars  Incorporate trust verification system for background checks and due diligence of current & future Co-Founders for annual verification purposes  Build robust rating and recommendation engine for services  Equip platform with email marketing, CRM, landing pages, and other marketing tools  Create content library with video tutorials, FAQ, and biographies of each Co-Founder  Branding and design of the platform, including marketing collateral and landing pages  Final review and incorporation of legal documentation and contracting mechanism
  • 16. PRE-LAUNCH ACTIVITIES: GOTO MARKET  Marketing to be provided by the platform on behalf of Co-Founders:  Social media scheduling across all platforms  Twitter growth, engagement, and retweeting of CrowdfundResources.com twitter account  Twitter growth, engagement, and retweeting of Co-Founders personal twitter accounts to promote the CrowdfundResources.com twitter account  Creating marketing collateral to create website blog posts as well as LinkedIn blog posts for Co-Founders to promote entity on their personal channels  Webinar interviews for email marketing campaigns, content for blogs, & general thought leadership  Executing crowd speaking campaigns in mass  Executing email marketing campaigns in mass  Other services as required / paid for by individual Co-Founders
  • 17. USE OF PROCEEDS (SEED + ONGOING)
  • 18. USE OF PROCEEDS (SEED + ONGOING)  Initial seed of 100 Co-Founders @ $1,000 each = $100,000  Legal Fees = $10,000  Technology Fees = $25,000  Outsourcing Fees = $5,000  Marketing Fees = $40,000  Operating Fees = $20,000  NOTE: General manager will receive a small stipend as agreed upon by Co-Founders out of the Marketing & Operating fees to manage the organization  Ongoing annual renewal of 100 Co-Founders @ 1,000 each = $100,000  Budget approved by majority vote of the 100 Co-Founders at annual meeting  Budget prepared by General Manager
  • 19. EXIT STRATEGY: FOR INDIVIDUAL & GROUP  Anticipate 5 year group buyout by large established services marketplace  Any offers to purchase the organization must be approved by 75% vote  Potential buyers: Amazon, Angies List, E-Bay, Fiverr,Thumbtack, HubSpot  Individual exit would be to sell ownership stake during annual renewal period.  1% equity stake would be sold at FMV  New equity holder would have to be approved by 51% majority vote  Platform may buyback shares and search for replacement owner  No individualCo-Founder may have greater than 1% equity stake  New equity holder’s basis and annual renewal amount would be the value of the FMV purchase of old equity holder’s 1% stake  Future issuances to bring in additional Co-Founders with Unique / Attractive Services  Must be approved by 51% majority vote  Would result in individual dilution of everyone's shares  Dissenting 49% has the option to sell shares to new Co-Founder prior to issuances
  • 20. FINANCIAL PROJECTIONS – 2016 & 2017 Pre-Launch Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Post Sale-16 Sale-17 2016 2017 Seed 100000 n/a n/a 100,000 0 Yearly 100000 n/a n/a 0 100,000 10% of Raise 250,000 1,000,000 25,000 100,000 Other 5@2,000 15@2,000 10,000 30,000 Gross 135,000 230,000 Less: Expense 7500 7500 7500 7500 5000 5000 60,000 100,000 100,000 Net 35,000 130,000 Less: Tax-Ins-Other @35% @35% 12,250 44,500 Profit 22,750 85,500 Distributions @50% @50% 6,375 42,750 Retained Earnings @50% @50% 6,375 42,750