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Unit-5: Entrepreneur 
Meaning of Entrepreneur, Evolution of the Concept, 
Functions of an Entrepreneur, Types of Entrepreneur, 
Intrapreneur – an emerging Class, Concept of 
Entrepreneurship - Evolution of Entrepreneurship, 
Development of Entrepreneurship, Stages in 
entrepreneurial process, Role of entrepreneurs in 
Economic Development, Entrepreneurship in India; 
Entrepreneurship – its Barriers
Who is an Entrepreneur ? 
• A person who takes the risk of converting a 
new idea into reality.
Introduction to Entrepreneur 
One who creates a new business in the 
face of risk or uncertainty for the 
purpose of achieving profit and growth 
by identifying opportunities and 
assembling the resources to capitalize 
on those opportunities.
Entrepreneur 
• “An entrepreneur is one who always searches 
for changes responds to it and exploits it as an 
opportunity” 
• An entrepreneur is a highly task oriented, 
enthusiastic and energetic individual.
Requirements to be an entrepreneur 
• Innovation 
• Uncertainty Bearing 
• Risk Taking 
• Organization
Functions Of An Entrepreneur
Qualities of Entrepreneur 
1. Success and achievement 
2. Risk Bearer – he accepts risk, understand and 
manage risks 
3. Opportunity explorer – He always identifies 
opportunity and explorers them 
4. Planner – He is a good planner, he plans and 
follows the plans sincerely to achieve 
objectives
Qualities of Entrepreneur 
5. Stress taker – He should accept and bear any 
amount of stresses that may evolve in the 
business 
6. Facing uncertainties – They should face the 
uncertainty and unexpected outcomes and 
accept them 
7. Independent – He is an independent person 
and likes to be his own master, he is a job 
given and not job seeker
Qualities of Entrepreneur 
8. Motivator – He initiates and influences 
people, motivates the people to accomplish 
the objectives 
9. Flexible – He is an open minded person, 
flexible to adopt to demanding situational 
changes
Characteristics of Entrepreneur 
1. Action oriented , highly motivated and ready to take 
risk at all levels to achieve the objective 
2. Should have commitment 
3. Creativeness and result oriented, hard working 
4. Accepts responsibilities with enthusiasm 
5. Self confident, dedicated and self disciplined 
6. Intelligent , imaginative and self directed
Famous Entrepreneurs
The Builder of Indian Industry 
J R D TATA
• Dhirubhai Ambani alias Dhirajlal 
Hirachand Ambani was born on 
December 28, 1932, at Chorwad, 
Gujarat, into a Modh family. His father 
was a school teacher.
• N.R.Narayana Murthy 
An Indian IT chief who's really made it 
big without dropping his ethical precepts 
by the wayside is Nagawara Ramarao 
Narayana Murthy, Chairman of Infosys. 
• Born in 1946, Murthy's father was a 
schoolteacher in Kolar district, Karnataka, 
India. A bright student, Murthy went on to 
acquire a degree in Electrical Engineering 
from Mysore University and later studied 
Computer Science at the IIT, Kanpur, 
India.
Verghese kurien 
(26nov,1921 - 9sep,2012) 
Fonder of Amul milk Pvt. Ltd. 
Father of the “White Revolution in India”
Bill Gates 1955 
• By linking his Microsoft 
software to IBM's first PCs, 
he dominated the industry.
Michael Dell 1965 
• Created a new model for PC sales 
• Cutting out the retail middleman 
and custom-building computers to 
suit buyer‘s needs put Dell at the 
front of the class of PC makers.
Tom Anderson & Chris De 2003 
• Founders of 
MySpace.com 
• Registering 160,000 
people per day with 
no marketing. 
• As of September 
2007, there are over 
200 million accounts.
Hurley, 29, Steve Chen, 28 & Jawed Karim, 27 
• Founders of YouTube 
• Broadcasts 100 million short 
videos daily 
• Sold to Google
1930, Harland Sanders 
Opened Sanders 
Court & Cafe in the front 
room of a gas station. 
Colonel Sanders began 
franchising in 1952. 
 Awarded the first franchise 
to Pete Harman in Salt Lak City, 
Utah.
Dick and Mac 
The business began in 1940, with a restaurant opened by 
brothers Dick and Mac, McDonald in California. 
Their introduction of the "Speedee Service System" in 
1948 established the principles of the modern fast-food 
restaurant..
Entrepreneur : 
◦ He is a person who establishes business unit and 
utilizes the other factors of production like land, 
labor and capital. 
Manager : 
A manager is the person responsible for planning 
& directing the work of a group of individuals, 
monitoring their work, and taking corrective action 
when necessary.
Entrepreneur Manager 
Self employed Salaried person
One Man Team
• As a Entrepreneur he sets the Objectives &goal 
• As a manager he implies that Objectives & goal
An entrepreneur is the owner of the enterprise but a 
manager is just an employee in the enterprise of the 
entrepreneur. 
The main motive of an entrepreneur is to start a 
venture by setting up an enterprise. But the main aim 
of a manager is to render services to an entrepreneur.
• An entrepreneur and a manager differ in their standing, an 
entrepreneur is the owner of the organization and he bears 
all the risk and uncertainties involved in running an 
organization 
• Where as a manager is an employee and does not accept 
any risk.
• An entrepreneur and a manager differ in their objectives. 
Entrepreneur’s objective is to innovate and create and he 
acts as a change agent 
• Where as a manager’s objective is to supervise and create 
routines. He implements the entrepreneur’s plans and 
ideas.
Decision-Making 
 The entrepreneur usually makes decisions, even those of 
critical importance for his business, on the basis of his own 
personal and "gut feelings". 
 The professional manager makes decisions after collecting 
detailed information and reaching operative conclusions, 
while relying on experts both from within and outside the 
organization.
• An entrepreneur is not induced to involve in fraudulent 
behavior where as a manger does. 
• A manager may cheat by not working hard because his 
income is not tied up to the performance of the 
organization.
Entrepreneur is required to have certain qualifications and qualities like 
high accomplishment motive, innovative thinking, forethought, risk-bearing 
ability etc. Conversely it’s necessary for a manager to be educated 
in the fields of management theories and practices. 
An entrepreneur deals with faults and failures as a part of learning 
experience where as a manager make every effort to avoid mistakes and he 
postpones failure.
“An entrepreneur could be a manager but a manager 
cannot be an entrepreneur”. An entrepreneur is intensely 
dedicated to develop business through constant 
innovation. He may employ a manager in order to 
perform some of his functions such as setting objectives, 
policies, rules etc. 
A manager cannot replace an entrepreneur in spite of 
performing the allotted duties because a manager has to 
work as per the guidelines laid down by the 
entrepreneur.
Entrepreneur / Manager 
Entrepreneur 
• Own boss 
• Takes own decision 
• Hires employees 
• Uncertain rewards, which 
can be unlimited 
Manager 
• Salaried employee 
• Executes the decision of the 
owner 
• He is an employee 
• Fixed rewards and salary
Types of Entrepreneur 
1. According to timing of venture creations 
a. Early Starters 
• Start venture with little or no full-time work experience 
• Suhas Gopinath started his company Globel INC at the age of 14, in USA as 
Indian laws do not permit a minor to run a company. 
b. Experienced 
• Spent a few yrs in family business or a large company. 
• Usually, the venture is related to the same business as previously engaged in. 
• Narayan Murthy together with his like minded professionals started Infosys at the 
age of 35 years
c. Mature 
• Very senior professionals, some at the level of CEO 
• Very high confidence and desire to do things in a way that may not 
be totally acceptable to their earstwhile employers. 
• Ashok Soota and Subroto Bagchi quit Wipro to start Mindtree.
2. According to type of business 
a. Business Entrepreneurs : 
• Conceive an idea for a new product/service and then create business to 
materialize idea in reality. 
• Tap both production and material resources to develop new business opportunity. 
• Often small business entrepreneurs with small business units eg. Printing press, 
advertising agency, textile processing house, readymade garments 
b. Trading entrepreneur 
• Trading Activities not manufacturing work 
• Identifies potential markets, stimulates demand and creates interest and demand 
among buyers to go in for his product. 
• Can be engaged in both domestic &overseas trade. 
• Whole sale trade, retail trade, Mall trading, exporters, importers, stock trading, 
real estate.
c. Industrial Entrepreneur 
• Ability to convert economic resources and technology into profitable venture 
• Essentially a manufacturer, identifies potential 
needs and starts industrial units for new products. 
• Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, the 
founder of the Ford Motor Company 
• John D.Rockefeller 1839-1937 John D. Rockefeller was the single most 
important figure in the foundation of the oil industry.
d. Corporate Entrepreneur 
• Individual who plans, develops & manages a corporate body. 
• Corporate body is a form of business organisation, one body of many individuals, 
large corporations, which are registered as separate legal entity under some statute 
or act eg. Company regd under companies act, or trust under trust act. 
e. Agricultural entrepreneur 
• Agricultural activities such as raising & marketing of crops, fertilizers and other 
inputs of agriculture. 
• Motivated to raise the productivity through mechanization and technology. 
• Plantation, horticulture, dairy, forestry, floriculture, animal husbandry, poultry, 
seeds.
3. According to use of technology 
a. Technical Entrepreneur 
• Concentrates more on production than marketing. 
• Introduction techniques, innovations for production. 
b. Non-technical Entrepreneur 
• Not concerned with technical aspect of production, but developing 
alternative distribution strategies to promote their business. 
c. Professional Entrepreneur 
• Interested in establishing a business but does not have interest in 
managing or operating once it established. 
• Professional entrepreneur sells out running business and starts another 
venture with the sales proceeds. 
• Such an Entrepreneur is dynamic who conceives new ideas to develop 
new projects.
4. According to Motivation 
a. Pure Entrepreneur 
• These are those entrepreneurs which are only aim to earn money. 
• Motivated by economic rewards. 
• Undertakes entrepreneurial activities for personal; satisfaction in work, ego or 
status. 
b. Induced Entrepreneur 
• Induced to take entrepreneurship due to policy measures of the govt that provides 
assistance, incentives, concessions and overhead facilities to start ventures. 
• Sometimes prospective entrepreneurs are induced or even forced by their special 
circumstance, such as loss of job or inability to find a suitable job according to 
their talent and merit to adapt to entrepreneurship.
5. According to stage of development 
a. First-generation Entrepreneur 
• One who starts not from family business 
• Innovator, combining different skills and technologies to 
produce marketable products or service. 
b. Modern Entrepreneur 
• One who undertakes those ventures which go well along 
with changing demand and suit in the current marketing 
needs.
6. Classification based on Socio-cultural Variables 
Women entrepreneurs 
• Progressive laws & incentives have boosted women presence in entrepreneurial 
activities in diverse fields. 
• Kiran Majumdar Shaw founded Biocon, which is now a leading Biotech firm in India. 
• Indra Krishnamurthy Nooyi (born 28 October 1955) is an Indian-American business 
executive and the current Chairperson and Chief Executive Officer of PepsiCo, the 
second largest food and beverage business in the world by net revenue. 
• Indu Jain belongs to the Sahu Jain family and is the current chairperson 
of India's largest media group, Bennett, Coleman & Co. Ltd., which owns the Times of 
India and other large newspapers.
Social Entrepreneurs 
• social entrepreneur is one who recognizes the part of society which 
is stuck and provides new ways to get it unstuck. 
• Chetna Sinha founded chairperson, Mann Deshi Mahila Sahkari 
Bank, a micro finance bank which lends to women in rural areas. 
• Verghese kurien of Amul,
IT Entrepreneurs 
• An Internet entrepreneur is an entrepreneur, an owner, founder or 
manager of an Internet based business enterprise who makes money 
through risk and/or initiative.. 
• Mark Elliot Zuckerberg (born May 14, 1984) is an American computer 
programmer, Internet entrepreneur, He is best known as one of five co-founders 
of the social networking website Facebook 
• Jeffrey Preston "Jeff" Bezos born January 12, 1964 is an American 
Internet entrepreneur and investor. He is a technology entrepreneur who 
has played a key role in the growth of e-commerce[6] as the founder and 
CEO of Amazon.com, an online merchant of books and later of a wide 
variety of products
Gender & age 
• Man entrepreneur 
• Woman entrepreneur 
• Young entrepreneur 
• Old entrepreneur
Scale 
• Large scale industry entrepreneur 
• Medium scale industry entrepreneur 
• Small scale industry entrepreneur 
• Tiny industry entrepreneur
DEFINITION OF INTRAPRENEURSHIP 
“...Any of the dreamers who do. Those who take hands-on responsibility for 
creating innovation of any kind, within a business. The intrapreneur may 
be the creator or inventor but is always the dreamer who figures out how to 
turn an idea into a profitable reality.” 
• Intrapreneurs are therefore people who put new ideas into action within 
established businesses. 
• “An Intrapreneur is the person who focuses on innovation and creativity 
and who transforms a dream or an idea into a profitable venture, by 
operating within the organizational environment. Thus, Intrapreneurs are 
Inside entrepreneurs who follow their founder’s example”
Intrapreneur 
“Intrapreneur acts of behaving like an entrepreneur while 
working within a large organization” 
“A person within a large corporation who takes direct 
responsibility for turning an idea into a profitable finished 
product through assertive risk taking and innovation” 
“Intrapreneur have entrepreneurial skills blended with 
managerial skills but operate within the confines of an 
organization”
Positive differences between entrepreneur 
vs intrapreneur 
• Funding 
– company/organization often has capital to fund the project 
• Manpower 
– intrapreneurs do not have to worry about finding the talent 
to get tasks performed 
• Branding 
– intrapreneurs can use the branding of the 
company/organization to get their ideas to take root
Example of Intrapreneurship
The ARRI Group has been the largest world wide supplier of high quality motion 
picture film equipment since 1917. 
Eg. film cameras, cinematic lighting equipment 
In 1937 the Arri Group introduced the world's first reflex mirror shutter in the Arriflex 
35 camera. 
August Arnold Robert Richter
• Post-it Notes Intrapreneurs: Spencer Silver and Art 
Fry, Company: 3M ,Year Launched:1980 
• Sony PlayStation Intrapreneur Ken Kutaragi ,Company: Sony Computer 
Entertainment Inc. Year Launched:1994 He is known as "The Father 
of the PlayStation“
• Java Programming Language Intrapreneurs: Patrick Naughton, James 
Gosling , Company:Sun Microsystems ,Year Launched: 1991 
• Digital Light Processing Technology Intrapreneur: Larry 
Hornbeck ,Company: Texas Instruments ,Year Launched: 1996
Point Intrapreneur Entrepreneur Manager 
1.Task Management Independent , Innovates 
new ideas 
Independent, starts new 
ventures 
Supervisors more than 
direct involvement 
2. Status Not concerned about 
status, but wants 
recognition 
Not concerned about 
status 
Concerned about status 
symbol 
3. Risk Owns moderate risk Bears all the risks and 
uncertainty 
Does not bear any risk 
4. Rewards Gets fixed rewards for 
his work, may get extra 
fro his innovations 
Since there is risk , he 
may get profits or loss 
depending on outcome 
Works for salary which 
is fixed 
5. Innovation Innovative Very Innovation Need not be Innovative 
, he manages the ideas 
of Task Management 
6. Decision Making Moderate, Limited to 
his work 
Very much involved in 
Decision Making 
Implements the 
decisions of Task 
Management
Entrepreneurship 
• Entrepreneur is a person who creates an enterprise 
• The process of creation is called as entrepreneurship
DEFINITIONS OF ENTREPRENEURSHIP 
• “Entrepreneurship is the purposeful activity of an individual or 
group of associated individuals, undertaken to initiate, 
maintain by production or distribution of economic goods or 
services.” 
• “ Entrepreneurship means the function of foreseeing 
investment and production opportunity, organizing and 
enterprise to undertake a new selecting top managers for the 
day to day of an operation of an enterprise.” 
• “Entrepreneurship means the function of creating something 
new, organizing and co-ordination and undertaking risk and 
handling economic uncertainty”
Concepts of Entrepreneurship
Entrepreneur and Entrepreneurship 
Entrepreneur Entrepreneurship 
Person Process 
Visualizer Vision 
Organizer Organization 
Decision maker Decision Making 
Innovator Innovation 
Risk bearer Risk bearing 
Motivator Motivation 
Creator Creation 
Leader Leadership 
Manager Management 
Initiator Initiation 
Planner Planning 
Technician Technology 
Communicator Communication 
Administrator Administration
ENTERPRENEURIAL SKILL
Benefit of Entrepreneurship 
Benefit of 
Entrepreneurship 
Opportunity to gain control 
over your own destiny 
Opportunity to make a difference 
Opportunity to reach your full 
potential 
Opportunity to get unlimited 
profits 
Opportunity to do what you 
enjoy doing 
Opportunity to contribute to 
society and be recognized for 
your efforts
Drawback of Entrepreneurship 
High levels of stress 
Drawback of 
Entrepreneurship Uncertainty of 
income 
Long hours and 
hard work 
Risk of losing your 
entire invested 
capital 
Lower quality of life 
until the business 
gets established 
Complete responsibility
Steps in the Entrepreneurial Process 
1. Discovery 
2. Concept 
Development 
3. Resourcing 
4. Actualization 
5. Harvesting
Steps in the Entrepreneurial Process 
1. Discovery: The stage in which the 
entrepreneur generates ideas, recognizes 
opportunities, and studies the market 
Idea 
Innovation Opportunity
What is An Idea, Opportunity and Innovation? 
An idea is a concept for a product or service that does not 
exist or is not currently available in a market . It may be a 
brand-new concept or an improvement of a current 
product or service. 
In contrast, an opportunity is an idea for a new product or 
service with a market that is willing to pay for that 
product or service so that it can form the basis of a 
profitable business. 
Innovation is the process of making changes to something 
that adds value to customers. 
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Techniques For Generating Ideas 
Brainstorming Focus Groups 
Surveys Other Techniques 
•User groups 
•Trade shows 
•Suppliers
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Brainstorming 
• Brainstorming 
– Is a technique used to generate a large number of ideas and 
solutions to problems quickly. 
– A brainstorming “session” typically involves a group of 
people, and should be targeted to a specific topic. 
– Rules for a brainstorming session: 
• No criticism. 
• Freewheeling is encouraged. 
• The session should move quickly.
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Brainstorming 
• Brainstorming (continued) 
– There are two reasons brainstorming generates ideas that 
might not arise otherwise: 
• Because no criticism is allowed, people are more likely to offer 
ideas than they would in a traditional setting. 
• Brainstorming sessions can generate more ideas than a traditional 
meeting because brainstorming focuses on creativity rather than 
evaluation. 
– In most meetings, one person suggests an idea, and immediately the 
rest of the group begins evaluating it. This happens because most 
people are better at criticizing ideas than they are at suggesting new 
ones.
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Focus Groups 
• Focus Group 
– A focus group is a gathering of five to ten people, who 
have been selected based on their common characteristics 
relative to the issues being discussed. 
– Although focus groups are used for a variety of purposes, 
they can be used to help generate new business ideas.
Surveys 
• Survey 
– A survey is a method of gathering information from a 
sample of individuals. 
– Surveys generate new product, service, and business ideas 
because they ask specific questions and get specific 
answers.
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Surveys 
Example of a suspect survey technique 
Self-Selected Opinion Poll Result 
Most call-in television 
surveys or magazine write-in 
polls are highly suspect 
because the participants 
represent what’s called a 
self-selected opinion poll. 
Most people who take the time 
to participate in a self-selected 
opinion poll do so because 
their have either strong 
positive or strong negative 
feels about the a particular 
product or topic.
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Other Techniques 
• Customer Advisory Boards / User Groups 
– Some companies set up customer advisory boards that meet 
regularly to discuss needs, wants, and problems that may 
lead to new ideas.
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What is An Opportunity? 
• Opportunity Defined 
– An opportunity is a favorable set of circumstances 
that creates the need for a new product, service, or 
business idea. 
• Difference between an opportunity and an idea. 
– An idea, as we defined it, is “Something imagined or 
pictured in the mind”. The difference is that an idea 
may or may not represent an opportunity.
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Three Ways to Identify An Opportunity
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First Approach: Observing Trends 
• Observing Trends 
– The first approach to identifying opportunities is to observe 
trends and study how they create opportunities for 
entrepreneurs to pursue. 
– There are two ways that entrepreneurs can get a handle on 
changing environmental trends: 
• They can carefully study and observe them. 
• They can purchase customized forecasts and market analyses from 
independent research firms.
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Trend 1: Social Forces 
• Social Forces 
– Changes in social trends provide openings for new 
businesses on an ongoing basis. 
– The continual of fast-food restaurants, for example, isn’t 
happening because people love fast food. It is happening 
because people are busy, and have disposable income. 
– Similarly, the Sony Walkman was developed not because 
consumers wanted smaller radios but because people 
wanted to listen to music while on the go.
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Trend 2: Social Forces 
Examples of Social Forces That Allow For 
New Business Opportunities 
• Family and work patterns. 
• The aging of the population. 
• The increasing focus on health care and fitness. 
• The proliferation of computers and the 
Internet. 
• The increase in the number of cell phone users. 
• New forms of entertainment.
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Trend 2: Technological Advances 
• Technological Advances 
– Given the rapid pace of technological change, it is vital that 
entrepreneurs keep on top of how new technologies affect 
current and future business opportunities. 
– Entire industries have emerged as the result of 
technological advances. 
• Examples include the computer industry, the Internet, 
biotechnology, and digital photography. 
– Once a new technology is created, new businesses form to 
take the technology to a higher level. 
• For example, Real Networks was started to add audio capability to 
the Internet.
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Trend 2: Technological Advances 
• Technological Advances 
– What are the new emerging technologies that might 
provide new business opportunities? 
– What are the industries that will be impacted by these 
technologies?
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Trend 3: Political and 
Regulatory Changes 
• Political and Regulatory Changes 
– Political and regulatory changes provide the basis for new 
business opportunities. 
• For example, laws that protect the environment have created 
opportunities for entrepreneurs to start firms that help other firms 
comply with environmental laws and regulations. 
• Similarly, many entrepreneurial firms have been started to help 
companies comply with the Sarbanes-Oxley Act of 2002. The act 
requires certain companies to keep all their records, including 
e-mail messages and electronic documents, for at least five years.
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Second Approach: Solving a Problem 
Second Approach: Solving a Problem 
Sometimes identifying 
opportunities simply 
involves noticing a problem 
and finding a way to 
solve it. 
These problems can be 
pinpointed through observing 
trends and through more simple 
means, such as intuition, 
or chance.
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Second Approach: Solving a Problem 
Businesses Created to Solve a Problem
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Third Approach: Finding Gaps in the 
Marketplace 
• Gaps in the Marketplace 
– A third approach to identifying opportunities is to find a 
gap in the marketplace. 
– A gap in the marketplace is often created when a product or 
service is needed by a specific group of people but doesn’t 
represent a large enough market to be of interest to 
mainstream retailers or manufacturers. 
• This is the reason that small clothing boutiques and specialty 
shops exist.
Discovery 
Consider consumer needs and 
wants 
Consider your hobbies or 
skills 
Conduct Surveys and 
questionnaires – test the market 
Study demographics/ Market research
Steps in the Entrepreneurial Process 
2. Concept Development: 
– Develop a business plan: a 
detailed proposal describing the 
business idea 
Executive summary 
Objective 
Mission Statement
What is a Business Plan? 
• A business plan is a document that outlines your plan 
for initiating and operating a business
Why Create a Business Plan? 
• It provides a path to follow 
• It makes it easy to let your banker and accountant evaluate 
your aim, task and objectives 
• It can serve as a communications tool for informing 
salespeople, suppliers, and others about your operations and 
goals 
• It can help you develop as a manager
A Business Plan Structure 
1. Cover Sheet 
– business name, address, and phone number 
– principals 
– Date 
1. Executive Summary 
2. Table of Contents 
• I. The Business Concept, The Opportunity (analysis of industry), The 
Company, Potential Market Share 
• II. The Marketing Plan 
– overall marketing strategy 
– four Ps 
• Product (or Service). 
• Place. 
• Price. 
• Promotion.
A Business Plan Structure (Continued) 
• III. The Operations Plan 
– location and facilities 
– regulatory considerations 
– labor availability 
– processes 
– equipment 
– annual expenses 
– financial summary 
• IV. The Management Team 
– organization 
– key management personnel 
– ownership structure
A Business Plan Structure (Continued) 
• V. Implementation Time Schedule 
• VI. Potential Risks 
• VII. Conclusion 
• References 
• Financial Appendices 
– income statements and notes of explanation 
– balance sheets and notes of explanation 
– cash flow statements and notes of explanation 
– breakeven analysis 
– financial ratio analysis
Concept Development 
– Choose business location 
– Will a patent or trademark be required?
A trademark is a word, phrase, symbol or design, or a 
combination of words, phrases, symbols or designs, that identifies 
and distinguishes the source of the goods of one party from those 
of others 
A copyright protects works of authorship, such as writings, 
music, and works of art that have been tangibly expressed. 
A patent for an invention is the grant of a property right to the 
inventor, issued by the Patent and Trademark Office
Steps in the Entrepreneurial Process 
3. Resourcing: The stage in which the 
entrepreneur identifies and acquires the 
financial, human, and capital resources 
needed for the venture startup, etc 
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Steps in the Entrepreneurial 
Process 
4. Actualization: The stage in which the 
entrepreneur operates the business and 
utilizes resources to achieve its 
goals/objectives. 
$$ Grand Opening $$ 
Day-to-Day Operations
Steps in the Entrepreneurial Process 
5. Harvesting: The stage in which the 
entrepreneur decides on business’s future 
growth/ development, or demise 
What is your 5-year or 10-year plan? 
Consider adding locations or providing different products/services 
Will you go public?
Harvesting 
• Three ways: 
1. Sell your business, 
2. Take it public (Initial Public Offering) or 
3. Merge it with another.
DEVELOPMENT OF ENTREPRENEURSHIP 
1. Government and non government support bodies 
Government in country has come up with various 
institution for supporting SSI they are national 
institute for entrepreneurship and small business 
development ( NIESBUD ) was established in 1983 
by the ministry of micro, small and medium 
enterprise. Entrepreneurship development institute in 
India ( EDI ) an autonomous body and non profit 
institution set up for supporting SSI in country .
2. Incubation facility : Premiere business schools and 
technical institution in India have entrepreneurship 
centres which provide incubation facility to start up 
small scale unit. Incubator is facility designed to 
assist start up companies with respect to providing 
knowledge and technical assistance. 
3. Educational programs : Entrepreneurship is be 
coming popular choice as an elective in MBA 
programs at business schools in India. In addition to 
educational programs their are some business school 
which provide certification programs and training to 
candidates intending to start up their own business.
4. Entrepreneurship networks : Refers to association 
formed by successful entrepreneur where by 
becoming member of such association fresher's will 
get some guidance and assistance to start up their 
own business. 
E.g. 
• TiE -The Indus Entrepreneurs was founded in silicon 
valley in 1992 by successful entrepreneurs and 
professionals in country. 
• National entrepreneurship network ( NEN ) founded 
in 2002 is the non profit initiative working to inspire 
and educate emerging entrepreneurs in company.
ROLE OF ENTREPRENEUR IN ECONOMIC 
DEVELOPMENT 
1. Create employment opportunities : Unemployment is 
major problem faced by developing and under 
developing countries around the world. As small scale 
industries are labour intensive in nature they generate 
more employment opportunities rather then large scale 
industries in country. 
2. Inspire others towards entrepreneurship : Team 
created by entrepreneurship provides opportunity for 
employee cum team mates to have first hand experience 
in process of setting up an venture creating possibility for 
team mate to come up with his own SSI in future.
3. Create knowledge spill over : Entrepreneurship serves 
as mechanism by which knowledge over to the firm in 
which it is commercialized. New firm gets the benefit by 
the experience and knowledge gained by the founder in 
the company. 
Entrepreneur bridges the gap between science and the 
market place by creating new enterprises and brings 
new product and services into the market.
Role of entrepreneur in economic development 
• Entrepreneur gives way to growth and higher 
output that leads higher profits. 
• Entrepreneur significantly effect the economy 
of an area by building economic base and 
providing jobs
Role of Entrepreneurs in Economic 
Development. 
• Capital formation. 
• Generation of employment. 
• Improvement in income. 
• Reduces concentration of wealth. 
• Balanced regional development. 
• Resource mobilization. 
• Improvement in standard of living.
Entrepreneurship in India 
• Entrepreneurship in India is the effort of great people 
as well as professionals. 
• It started with family business around 1850 with the 
starting of cotton mill in bombay 
• From then Entrepreneurship had grown in all 
directions from cotton mill to electronic goods, health 
care, IT, Transport, space technology , education 
etc…
Entrepreneurship in India 
Some of the highly talented entrepreneurs of India are – 
• J.R.D.Tata 
• Aditya Birla 
• Azim premji of Wipro 
• Narayana Murthy of Infosys 
• Dhirubai Ambani of Reliance 
• K.Patel of Nirma
Barriers of Entrepreneurship 
• ENVIRONMENTAL BARRIERS 
Raw-Material 
Labour Machinery 
Land & Building 
Financial Barriers 
Other Infrastructure Requirements
Barriers of Entrepreneurship 
• PERSONAL BARRIER 
Lack of Confidence 
Lack of Motivation 
Lack of Patience 
Inability to Dream 
Lack of Dependability on Others
Barriers of Entrepreneurship 
The process could not be taken up due to several reasons – 
1. Lack of Capital 
2. Non availability of raw material and resources 
3. Government regulations 
4. Lack of technology or idea 
5. Unstable and unpredicted market 
6. Globalization and entry of foreign goods 
7. Risk 
8. Lack of Technical Knowledge
A Brief History Of Entrepreneurship 
 Earliest Period 
 Middle Ages 
 17th Century 
 18th Century 
 19th Century 
 20th Century
Earliest Period 
• Marco polo , as a go-between was an Italian. 
• He wants to trade routes to the far East. 
• As a go-between, He had to sign a contract with 
a money person to sell his goods. In the contract 
merchant-adventurer took a loan at 22.5% rate 
including insurance . 
• When the merchant-adventurer successfully sold 
the goods and completed the trip, the profits were 
divided with the capitalist taking most of 
them(upto 75%), while the merchant-adventurer 
settled for the remaining 
25 %.
Middle Ages 
• Entrepreneur used to describe both as an actor and a person 
who managed large production projects. 
• Individuals did not take any risks because all the resources 
used to provided by the government of the country, all an 
entrepreneur should do is to manage it. 
•A typical entrepreneur in the middle age was the priest. 
• The person in charge of great architectural works used to 
build castles and fortifications, public buildings, abbeys, 
and cathedrals.
17th Century 
• The connection of the risk with entrepreneurship 
developed in the 17th century. 
• An entrepreneur was a person who entered into a 
contract with the government to perform a service or 
to supply stipulated products. 
• John law, a frenchman was one of the entrepreneur 
in that period. 
•The founder of the royal bank of France and the 
Mississippi Company,which had an exclusive 
franchise to trade between France and the new 
world.
18th Century 
• In the 18th century, the person with capital was differentiated 
from the one who needed capital. 
• The entrepreneur was distinguished from the capital provider. 
• One reason for this differentiation was the industrialization 
occuring throughout the world. 
• Thomas Edison, the inventor of many inventions. He was 
developing new technologies and was unable to finance his 
inventions himself. 
• Edison was a capital user (an entrepreneur), not a provider (a 
venture capitalist).
19th & 20th Centuries 
• In the late 19th and early 20th centuries, entrepreneurs were frequently 
not distinguished from managers and were viewed mostly from an 
economic perspective. 
• The entrepreneur organizes and manages an enterprise for peersonal 
gain. 
•The materials consumed in the business, for the use of the land, for 
the services he employs, and for the capital he requires.

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Enterperneur

  • 1.
  • 2. Unit-5: Entrepreneur Meaning of Entrepreneur, Evolution of the Concept, Functions of an Entrepreneur, Types of Entrepreneur, Intrapreneur – an emerging Class, Concept of Entrepreneurship - Evolution of Entrepreneurship, Development of Entrepreneurship, Stages in entrepreneurial process, Role of entrepreneurs in Economic Development, Entrepreneurship in India; Entrepreneurship – its Barriers
  • 3. Who is an Entrepreneur ? • A person who takes the risk of converting a new idea into reality.
  • 4. Introduction to Entrepreneur One who creates a new business in the face of risk or uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the resources to capitalize on those opportunities.
  • 5. Entrepreneur • “An entrepreneur is one who always searches for changes responds to it and exploits it as an opportunity” • An entrepreneur is a highly task oriented, enthusiastic and energetic individual.
  • 6. Requirements to be an entrepreneur • Innovation • Uncertainty Bearing • Risk Taking • Organization
  • 7. Functions Of An Entrepreneur
  • 8. Qualities of Entrepreneur 1. Success and achievement 2. Risk Bearer – he accepts risk, understand and manage risks 3. Opportunity explorer – He always identifies opportunity and explorers them 4. Planner – He is a good planner, he plans and follows the plans sincerely to achieve objectives
  • 9. Qualities of Entrepreneur 5. Stress taker – He should accept and bear any amount of stresses that may evolve in the business 6. Facing uncertainties – They should face the uncertainty and unexpected outcomes and accept them 7. Independent – He is an independent person and likes to be his own master, he is a job given and not job seeker
  • 10. Qualities of Entrepreneur 8. Motivator – He initiates and influences people, motivates the people to accomplish the objectives 9. Flexible – He is an open minded person, flexible to adopt to demanding situational changes
  • 11. Characteristics of Entrepreneur 1. Action oriented , highly motivated and ready to take risk at all levels to achieve the objective 2. Should have commitment 3. Creativeness and result oriented, hard working 4. Accepts responsibilities with enthusiasm 5. Self confident, dedicated and self disciplined 6. Intelligent , imaginative and self directed
  • 13. The Builder of Indian Industry J R D TATA
  • 14. • Dhirubhai Ambani alias Dhirajlal Hirachand Ambani was born on December 28, 1932, at Chorwad, Gujarat, into a Modh family. His father was a school teacher.
  • 15. • N.R.Narayana Murthy An Indian IT chief who's really made it big without dropping his ethical precepts by the wayside is Nagawara Ramarao Narayana Murthy, Chairman of Infosys. • Born in 1946, Murthy's father was a schoolteacher in Kolar district, Karnataka, India. A bright student, Murthy went on to acquire a degree in Electrical Engineering from Mysore University and later studied Computer Science at the IIT, Kanpur, India.
  • 16.
  • 17. Verghese kurien (26nov,1921 - 9sep,2012) Fonder of Amul milk Pvt. Ltd. Father of the “White Revolution in India”
  • 18.
  • 19. Bill Gates 1955 • By linking his Microsoft software to IBM's first PCs, he dominated the industry.
  • 20. Michael Dell 1965 • Created a new model for PC sales • Cutting out the retail middleman and custom-building computers to suit buyer‘s needs put Dell at the front of the class of PC makers.
  • 21. Tom Anderson & Chris De 2003 • Founders of MySpace.com • Registering 160,000 people per day with no marketing. • As of September 2007, there are over 200 million accounts.
  • 22. Hurley, 29, Steve Chen, 28 & Jawed Karim, 27 • Founders of YouTube • Broadcasts 100 million short videos daily • Sold to Google
  • 23. 1930, Harland Sanders Opened Sanders Court & Cafe in the front room of a gas station. Colonel Sanders began franchising in 1952.  Awarded the first franchise to Pete Harman in Salt Lak City, Utah.
  • 24. Dick and Mac The business began in 1940, with a restaurant opened by brothers Dick and Mac, McDonald in California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant..
  • 25. Entrepreneur : ◦ He is a person who establishes business unit and utilizes the other factors of production like land, labor and capital. Manager : A manager is the person responsible for planning & directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary.
  • 26. Entrepreneur Manager Self employed Salaried person
  • 28. • As a Entrepreneur he sets the Objectives &goal • As a manager he implies that Objectives & goal
  • 29. An entrepreneur is the owner of the enterprise but a manager is just an employee in the enterprise of the entrepreneur. The main motive of an entrepreneur is to start a venture by setting up an enterprise. But the main aim of a manager is to render services to an entrepreneur.
  • 30. • An entrepreneur and a manager differ in their standing, an entrepreneur is the owner of the organization and he bears all the risk and uncertainties involved in running an organization • Where as a manager is an employee and does not accept any risk.
  • 31. • An entrepreneur and a manager differ in their objectives. Entrepreneur’s objective is to innovate and create and he acts as a change agent • Where as a manager’s objective is to supervise and create routines. He implements the entrepreneur’s plans and ideas.
  • 32. Decision-Making  The entrepreneur usually makes decisions, even those of critical importance for his business, on the basis of his own personal and "gut feelings".  The professional manager makes decisions after collecting detailed information and reaching operative conclusions, while relying on experts both from within and outside the organization.
  • 33. • An entrepreneur is not induced to involve in fraudulent behavior where as a manger does. • A manager may cheat by not working hard because his income is not tied up to the performance of the organization.
  • 34. Entrepreneur is required to have certain qualifications and qualities like high accomplishment motive, innovative thinking, forethought, risk-bearing ability etc. Conversely it’s necessary for a manager to be educated in the fields of management theories and practices. An entrepreneur deals with faults and failures as a part of learning experience where as a manager make every effort to avoid mistakes and he postpones failure.
  • 35. “An entrepreneur could be a manager but a manager cannot be an entrepreneur”. An entrepreneur is intensely dedicated to develop business through constant innovation. He may employ a manager in order to perform some of his functions such as setting objectives, policies, rules etc. A manager cannot replace an entrepreneur in spite of performing the allotted duties because a manager has to work as per the guidelines laid down by the entrepreneur.
  • 36. Entrepreneur / Manager Entrepreneur • Own boss • Takes own decision • Hires employees • Uncertain rewards, which can be unlimited Manager • Salaried employee • Executes the decision of the owner • He is an employee • Fixed rewards and salary
  • 37. Types of Entrepreneur 1. According to timing of venture creations a. Early Starters • Start venture with little or no full-time work experience • Suhas Gopinath started his company Globel INC at the age of 14, in USA as Indian laws do not permit a minor to run a company. b. Experienced • Spent a few yrs in family business or a large company. • Usually, the venture is related to the same business as previously engaged in. • Narayan Murthy together with his like minded professionals started Infosys at the age of 35 years
  • 38. c. Mature • Very senior professionals, some at the level of CEO • Very high confidence and desire to do things in a way that may not be totally acceptable to their earstwhile employers. • Ashok Soota and Subroto Bagchi quit Wipro to start Mindtree.
  • 39. 2. According to type of business a. Business Entrepreneurs : • Conceive an idea for a new product/service and then create business to materialize idea in reality. • Tap both production and material resources to develop new business opportunity. • Often small business entrepreneurs with small business units eg. Printing press, advertising agency, textile processing house, readymade garments b. Trading entrepreneur • Trading Activities not manufacturing work • Identifies potential markets, stimulates demand and creates interest and demand among buyers to go in for his product. • Can be engaged in both domestic &overseas trade. • Whole sale trade, retail trade, Mall trading, exporters, importers, stock trading, real estate.
  • 40. c. Industrial Entrepreneur • Ability to convert economic resources and technology into profitable venture • Essentially a manufacturer, identifies potential needs and starts industrial units for new products. • Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, the founder of the Ford Motor Company • John D.Rockefeller 1839-1937 John D. Rockefeller was the single most important figure in the foundation of the oil industry.
  • 41. d. Corporate Entrepreneur • Individual who plans, develops & manages a corporate body. • Corporate body is a form of business organisation, one body of many individuals, large corporations, which are registered as separate legal entity under some statute or act eg. Company regd under companies act, or trust under trust act. e. Agricultural entrepreneur • Agricultural activities such as raising & marketing of crops, fertilizers and other inputs of agriculture. • Motivated to raise the productivity through mechanization and technology. • Plantation, horticulture, dairy, forestry, floriculture, animal husbandry, poultry, seeds.
  • 42. 3. According to use of technology a. Technical Entrepreneur • Concentrates more on production than marketing. • Introduction techniques, innovations for production. b. Non-technical Entrepreneur • Not concerned with technical aspect of production, but developing alternative distribution strategies to promote their business. c. Professional Entrepreneur • Interested in establishing a business but does not have interest in managing or operating once it established. • Professional entrepreneur sells out running business and starts another venture with the sales proceeds. • Such an Entrepreneur is dynamic who conceives new ideas to develop new projects.
  • 43. 4. According to Motivation a. Pure Entrepreneur • These are those entrepreneurs which are only aim to earn money. • Motivated by economic rewards. • Undertakes entrepreneurial activities for personal; satisfaction in work, ego or status. b. Induced Entrepreneur • Induced to take entrepreneurship due to policy measures of the govt that provides assistance, incentives, concessions and overhead facilities to start ventures. • Sometimes prospective entrepreneurs are induced or even forced by their special circumstance, such as loss of job or inability to find a suitable job according to their talent and merit to adapt to entrepreneurship.
  • 44. 5. According to stage of development a. First-generation Entrepreneur • One who starts not from family business • Innovator, combining different skills and technologies to produce marketable products or service. b. Modern Entrepreneur • One who undertakes those ventures which go well along with changing demand and suit in the current marketing needs.
  • 45. 6. Classification based on Socio-cultural Variables Women entrepreneurs • Progressive laws & incentives have boosted women presence in entrepreneurial activities in diverse fields. • Kiran Majumdar Shaw founded Biocon, which is now a leading Biotech firm in India. • Indra Krishnamurthy Nooyi (born 28 October 1955) is an Indian-American business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue. • Indu Jain belongs to the Sahu Jain family and is the current chairperson of India's largest media group, Bennett, Coleman & Co. Ltd., which owns the Times of India and other large newspapers.
  • 46. Social Entrepreneurs • social entrepreneur is one who recognizes the part of society which is stuck and provides new ways to get it unstuck. • Chetna Sinha founded chairperson, Mann Deshi Mahila Sahkari Bank, a micro finance bank which lends to women in rural areas. • Verghese kurien of Amul,
  • 47. IT Entrepreneurs • An Internet entrepreneur is an entrepreneur, an owner, founder or manager of an Internet based business enterprise who makes money through risk and/or initiative.. • Mark Elliot Zuckerberg (born May 14, 1984) is an American computer programmer, Internet entrepreneur, He is best known as one of five co-founders of the social networking website Facebook • Jeffrey Preston "Jeff" Bezos born January 12, 1964 is an American Internet entrepreneur and investor. He is a technology entrepreneur who has played a key role in the growth of e-commerce[6] as the founder and CEO of Amazon.com, an online merchant of books and later of a wide variety of products
  • 48. Gender & age • Man entrepreneur • Woman entrepreneur • Young entrepreneur • Old entrepreneur
  • 49. Scale • Large scale industry entrepreneur • Medium scale industry entrepreneur • Small scale industry entrepreneur • Tiny industry entrepreneur
  • 50.
  • 51. DEFINITION OF INTRAPRENEURSHIP “...Any of the dreamers who do. Those who take hands-on responsibility for creating innovation of any kind, within a business. The intrapreneur may be the creator or inventor but is always the dreamer who figures out how to turn an idea into a profitable reality.” • Intrapreneurs are therefore people who put new ideas into action within established businesses. • “An Intrapreneur is the person who focuses on innovation and creativity and who transforms a dream or an idea into a profitable venture, by operating within the organizational environment. Thus, Intrapreneurs are Inside entrepreneurs who follow their founder’s example”
  • 52. Intrapreneur “Intrapreneur acts of behaving like an entrepreneur while working within a large organization” “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation” “Intrapreneur have entrepreneurial skills blended with managerial skills but operate within the confines of an organization”
  • 53. Positive differences between entrepreneur vs intrapreneur • Funding – company/organization often has capital to fund the project • Manpower – intrapreneurs do not have to worry about finding the talent to get tasks performed • Branding – intrapreneurs can use the branding of the company/organization to get their ideas to take root
  • 55. The ARRI Group has been the largest world wide supplier of high quality motion picture film equipment since 1917. Eg. film cameras, cinematic lighting equipment In 1937 the Arri Group introduced the world's first reflex mirror shutter in the Arriflex 35 camera. August Arnold Robert Richter
  • 56. • Post-it Notes Intrapreneurs: Spencer Silver and Art Fry, Company: 3M ,Year Launched:1980 • Sony PlayStation Intrapreneur Ken Kutaragi ,Company: Sony Computer Entertainment Inc. Year Launched:1994 He is known as "The Father of the PlayStation“
  • 57. • Java Programming Language Intrapreneurs: Patrick Naughton, James Gosling , Company:Sun Microsystems ,Year Launched: 1991 • Digital Light Processing Technology Intrapreneur: Larry Hornbeck ,Company: Texas Instruments ,Year Launched: 1996
  • 58. Point Intrapreneur Entrepreneur Manager 1.Task Management Independent , Innovates new ideas Independent, starts new ventures Supervisors more than direct involvement 2. Status Not concerned about status, but wants recognition Not concerned about status Concerned about status symbol 3. Risk Owns moderate risk Bears all the risks and uncertainty Does not bear any risk 4. Rewards Gets fixed rewards for his work, may get extra fro his innovations Since there is risk , he may get profits or loss depending on outcome Works for salary which is fixed 5. Innovation Innovative Very Innovation Need not be Innovative , he manages the ideas of Task Management 6. Decision Making Moderate, Limited to his work Very much involved in Decision Making Implements the decisions of Task Management
  • 59.
  • 60. Entrepreneurship • Entrepreneur is a person who creates an enterprise • The process of creation is called as entrepreneurship
  • 61. DEFINITIONS OF ENTREPRENEURSHIP • “Entrepreneurship is the purposeful activity of an individual or group of associated individuals, undertaken to initiate, maintain by production or distribution of economic goods or services.” • “ Entrepreneurship means the function of foreseeing investment and production opportunity, organizing and enterprise to undertake a new selecting top managers for the day to day of an operation of an enterprise.” • “Entrepreneurship means the function of creating something new, organizing and co-ordination and undertaking risk and handling economic uncertainty”
  • 63. Entrepreneur and Entrepreneurship Entrepreneur Entrepreneurship Person Process Visualizer Vision Organizer Organization Decision maker Decision Making Innovator Innovation Risk bearer Risk bearing Motivator Motivation Creator Creation Leader Leadership Manager Management Initiator Initiation Planner Planning Technician Technology Communicator Communication Administrator Administration
  • 65. Benefit of Entrepreneurship Benefit of Entrepreneurship Opportunity to gain control over your own destiny Opportunity to make a difference Opportunity to reach your full potential Opportunity to get unlimited profits Opportunity to do what you enjoy doing Opportunity to contribute to society and be recognized for your efforts
  • 66. Drawback of Entrepreneurship High levels of stress Drawback of Entrepreneurship Uncertainty of income Long hours and hard work Risk of losing your entire invested capital Lower quality of life until the business gets established Complete responsibility
  • 67. Steps in the Entrepreneurial Process 1. Discovery 2. Concept Development 3. Resourcing 4. Actualization 5. Harvesting
  • 68. Steps in the Entrepreneurial Process 1. Discovery: The stage in which the entrepreneur generates ideas, recognizes opportunities, and studies the market Idea Innovation Opportunity
  • 69. What is An Idea, Opportunity and Innovation? An idea is a concept for a product or service that does not exist or is not currently available in a market . It may be a brand-new concept or an improvement of a current product or service. In contrast, an opportunity is an idea for a new product or service with a market that is willing to pay for that product or service so that it can form the basis of a profitable business. Innovation is the process of making changes to something that adds value to customers. 2-69
  • 70. 2-70 Techniques For Generating Ideas Brainstorming Focus Groups Surveys Other Techniques •User groups •Trade shows •Suppliers
  • 71. 2-71 Brainstorming • Brainstorming – Is a technique used to generate a large number of ideas and solutions to problems quickly. – A brainstorming “session” typically involves a group of people, and should be targeted to a specific topic. – Rules for a brainstorming session: • No criticism. • Freewheeling is encouraged. • The session should move quickly.
  • 72. 2-72 Brainstorming • Brainstorming (continued) – There are two reasons brainstorming generates ideas that might not arise otherwise: • Because no criticism is allowed, people are more likely to offer ideas than they would in a traditional setting. • Brainstorming sessions can generate more ideas than a traditional meeting because brainstorming focuses on creativity rather than evaluation. – In most meetings, one person suggests an idea, and immediately the rest of the group begins evaluating it. This happens because most people are better at criticizing ideas than they are at suggesting new ones.
  • 73. 2-73 Focus Groups • Focus Group – A focus group is a gathering of five to ten people, who have been selected based on their common characteristics relative to the issues being discussed. – Although focus groups are used for a variety of purposes, they can be used to help generate new business ideas.
  • 74. Surveys • Survey – A survey is a method of gathering information from a sample of individuals. – Surveys generate new product, service, and business ideas because they ask specific questions and get specific answers.
  • 75. 2-75 Surveys Example of a suspect survey technique Self-Selected Opinion Poll Result Most call-in television surveys or magazine write-in polls are highly suspect because the participants represent what’s called a self-selected opinion poll. Most people who take the time to participate in a self-selected opinion poll do so because their have either strong positive or strong negative feels about the a particular product or topic.
  • 76. 2-76 Other Techniques • Customer Advisory Boards / User Groups – Some companies set up customer advisory boards that meet regularly to discuss needs, wants, and problems that may lead to new ideas.
  • 77. 2-77 What is An Opportunity? • Opportunity Defined – An opportunity is a favorable set of circumstances that creates the need for a new product, service, or business idea. • Difference between an opportunity and an idea. – An idea, as we defined it, is “Something imagined or pictured in the mind”. The difference is that an idea may or may not represent an opportunity.
  • 78. 2-78 Three Ways to Identify An Opportunity
  • 79. 2-79 First Approach: Observing Trends • Observing Trends – The first approach to identifying opportunities is to observe trends and study how they create opportunities for entrepreneurs to pursue. – There are two ways that entrepreneurs can get a handle on changing environmental trends: • They can carefully study and observe them. • They can purchase customized forecasts and market analyses from independent research firms.
  • 80. 2-80 Trend 1: Social Forces • Social Forces – Changes in social trends provide openings for new businesses on an ongoing basis. – The continual of fast-food restaurants, for example, isn’t happening because people love fast food. It is happening because people are busy, and have disposable income. – Similarly, the Sony Walkman was developed not because consumers wanted smaller radios but because people wanted to listen to music while on the go.
  • 81. 2-81 Trend 2: Social Forces Examples of Social Forces That Allow For New Business Opportunities • Family and work patterns. • The aging of the population. • The increasing focus on health care and fitness. • The proliferation of computers and the Internet. • The increase in the number of cell phone users. • New forms of entertainment.
  • 82. 2-82 Trend 2: Technological Advances • Technological Advances – Given the rapid pace of technological change, it is vital that entrepreneurs keep on top of how new technologies affect current and future business opportunities. – Entire industries have emerged as the result of technological advances. • Examples include the computer industry, the Internet, biotechnology, and digital photography. – Once a new technology is created, new businesses form to take the technology to a higher level. • For example, Real Networks was started to add audio capability to the Internet.
  • 83. 2-83 Trend 2: Technological Advances • Technological Advances – What are the new emerging technologies that might provide new business opportunities? – What are the industries that will be impacted by these technologies?
  • 84. 2-84 Trend 3: Political and Regulatory Changes • Political and Regulatory Changes – Political and regulatory changes provide the basis for new business opportunities. • For example, laws that protect the environment have created opportunities for entrepreneurs to start firms that help other firms comply with environmental laws and regulations. • Similarly, many entrepreneurial firms have been started to help companies comply with the Sarbanes-Oxley Act of 2002. The act requires certain companies to keep all their records, including e-mail messages and electronic documents, for at least five years.
  • 85. 2-85 Second Approach: Solving a Problem Second Approach: Solving a Problem Sometimes identifying opportunities simply involves noticing a problem and finding a way to solve it. These problems can be pinpointed through observing trends and through more simple means, such as intuition, or chance.
  • 86. 2-86 Second Approach: Solving a Problem Businesses Created to Solve a Problem
  • 87. 2-87 Third Approach: Finding Gaps in the Marketplace • Gaps in the Marketplace – A third approach to identifying opportunities is to find a gap in the marketplace. – A gap in the marketplace is often created when a product or service is needed by a specific group of people but doesn’t represent a large enough market to be of interest to mainstream retailers or manufacturers. • This is the reason that small clothing boutiques and specialty shops exist.
  • 88. Discovery Consider consumer needs and wants Consider your hobbies or skills Conduct Surveys and questionnaires – test the market Study demographics/ Market research
  • 89. Steps in the Entrepreneurial Process 2. Concept Development: – Develop a business plan: a detailed proposal describing the business idea Executive summary Objective Mission Statement
  • 90. What is a Business Plan? • A business plan is a document that outlines your plan for initiating and operating a business
  • 91. Why Create a Business Plan? • It provides a path to follow • It makes it easy to let your banker and accountant evaluate your aim, task and objectives • It can serve as a communications tool for informing salespeople, suppliers, and others about your operations and goals • It can help you develop as a manager
  • 92. A Business Plan Structure 1. Cover Sheet – business name, address, and phone number – principals – Date 1. Executive Summary 2. Table of Contents • I. The Business Concept, The Opportunity (analysis of industry), The Company, Potential Market Share • II. The Marketing Plan – overall marketing strategy – four Ps • Product (or Service). • Place. • Price. • Promotion.
  • 93.
  • 94. A Business Plan Structure (Continued) • III. The Operations Plan – location and facilities – regulatory considerations – labor availability – processes – equipment – annual expenses – financial summary • IV. The Management Team – organization – key management personnel – ownership structure
  • 95. A Business Plan Structure (Continued) • V. Implementation Time Schedule • VI. Potential Risks • VII. Conclusion • References • Financial Appendices – income statements and notes of explanation – balance sheets and notes of explanation – cash flow statements and notes of explanation – breakeven analysis – financial ratio analysis
  • 96. Concept Development – Choose business location – Will a patent or trademark be required?
  • 97. A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others A copyright protects works of authorship, such as writings, music, and works of art that have been tangibly expressed. A patent for an invention is the grant of a property right to the inventor, issued by the Patent and Trademark Office
  • 98. Steps in the Entrepreneurial Process 3. Resourcing: The stage in which the entrepreneur identifies and acquires the financial, human, and capital resources needed for the venture startup, etc SSttaarrtt--uupp rreessoouurrcceess
  • 99. Resourcing IIddeennttiiffyy ppootteennttiiaall iinnvveessttoorrss AAppppllyy ffoorr llooaannss,, ggrraannttss aanndd aassssiissttaannccee HHiirree eemmppllooyyeeeess
  • 100. Steps in the Entrepreneurial Process 4. Actualization: The stage in which the entrepreneur operates the business and utilizes resources to achieve its goals/objectives. $$ Grand Opening $$ Day-to-Day Operations
  • 101. Steps in the Entrepreneurial Process 5. Harvesting: The stage in which the entrepreneur decides on business’s future growth/ development, or demise What is your 5-year or 10-year plan? Consider adding locations or providing different products/services Will you go public?
  • 102. Harvesting • Three ways: 1. Sell your business, 2. Take it public (Initial Public Offering) or 3. Merge it with another.
  • 103. DEVELOPMENT OF ENTREPRENEURSHIP 1. Government and non government support bodies Government in country has come up with various institution for supporting SSI they are national institute for entrepreneurship and small business development ( NIESBUD ) was established in 1983 by the ministry of micro, small and medium enterprise. Entrepreneurship development institute in India ( EDI ) an autonomous body and non profit institution set up for supporting SSI in country .
  • 104. 2. Incubation facility : Premiere business schools and technical institution in India have entrepreneurship centres which provide incubation facility to start up small scale unit. Incubator is facility designed to assist start up companies with respect to providing knowledge and technical assistance. 3. Educational programs : Entrepreneurship is be coming popular choice as an elective in MBA programs at business schools in India. In addition to educational programs their are some business school which provide certification programs and training to candidates intending to start up their own business.
  • 105. 4. Entrepreneurship networks : Refers to association formed by successful entrepreneur where by becoming member of such association fresher's will get some guidance and assistance to start up their own business. E.g. • TiE -The Indus Entrepreneurs was founded in silicon valley in 1992 by successful entrepreneurs and professionals in country. • National entrepreneurship network ( NEN ) founded in 2002 is the non profit initiative working to inspire and educate emerging entrepreneurs in company.
  • 106. ROLE OF ENTREPRENEUR IN ECONOMIC DEVELOPMENT 1. Create employment opportunities : Unemployment is major problem faced by developing and under developing countries around the world. As small scale industries are labour intensive in nature they generate more employment opportunities rather then large scale industries in country. 2. Inspire others towards entrepreneurship : Team created by entrepreneurship provides opportunity for employee cum team mates to have first hand experience in process of setting up an venture creating possibility for team mate to come up with his own SSI in future.
  • 107. 3. Create knowledge spill over : Entrepreneurship serves as mechanism by which knowledge over to the firm in which it is commercialized. New firm gets the benefit by the experience and knowledge gained by the founder in the company. Entrepreneur bridges the gap between science and the market place by creating new enterprises and brings new product and services into the market.
  • 108. Role of entrepreneur in economic development • Entrepreneur gives way to growth and higher output that leads higher profits. • Entrepreneur significantly effect the economy of an area by building economic base and providing jobs
  • 109. Role of Entrepreneurs in Economic Development. • Capital formation. • Generation of employment. • Improvement in income. • Reduces concentration of wealth. • Balanced regional development. • Resource mobilization. • Improvement in standard of living.
  • 110. Entrepreneurship in India • Entrepreneurship in India is the effort of great people as well as professionals. • It started with family business around 1850 with the starting of cotton mill in bombay • From then Entrepreneurship had grown in all directions from cotton mill to electronic goods, health care, IT, Transport, space technology , education etc…
  • 111. Entrepreneurship in India Some of the highly talented entrepreneurs of India are – • J.R.D.Tata • Aditya Birla • Azim premji of Wipro • Narayana Murthy of Infosys • Dhirubai Ambani of Reliance • K.Patel of Nirma
  • 112. Barriers of Entrepreneurship • ENVIRONMENTAL BARRIERS Raw-Material Labour Machinery Land & Building Financial Barriers Other Infrastructure Requirements
  • 113. Barriers of Entrepreneurship • PERSONAL BARRIER Lack of Confidence Lack of Motivation Lack of Patience Inability to Dream Lack of Dependability on Others
  • 114. Barriers of Entrepreneurship The process could not be taken up due to several reasons – 1. Lack of Capital 2. Non availability of raw material and resources 3. Government regulations 4. Lack of technology or idea 5. Unstable and unpredicted market 6. Globalization and entry of foreign goods 7. Risk 8. Lack of Technical Knowledge
  • 115. A Brief History Of Entrepreneurship  Earliest Period  Middle Ages  17th Century  18th Century  19th Century  20th Century
  • 116. Earliest Period • Marco polo , as a go-between was an Italian. • He wants to trade routes to the far East. • As a go-between, He had to sign a contract with a money person to sell his goods. In the contract merchant-adventurer took a loan at 22.5% rate including insurance . • When the merchant-adventurer successfully sold the goods and completed the trip, the profits were divided with the capitalist taking most of them(upto 75%), while the merchant-adventurer settled for the remaining 25 %.
  • 117. Middle Ages • Entrepreneur used to describe both as an actor and a person who managed large production projects. • Individuals did not take any risks because all the resources used to provided by the government of the country, all an entrepreneur should do is to manage it. •A typical entrepreneur in the middle age was the priest. • The person in charge of great architectural works used to build castles and fortifications, public buildings, abbeys, and cathedrals.
  • 118. 17th Century • The connection of the risk with entrepreneurship developed in the 17th century. • An entrepreneur was a person who entered into a contract with the government to perform a service or to supply stipulated products. • John law, a frenchman was one of the entrepreneur in that period. •The founder of the royal bank of France and the Mississippi Company,which had an exclusive franchise to trade between France and the new world.
  • 119. 18th Century • In the 18th century, the person with capital was differentiated from the one who needed capital. • The entrepreneur was distinguished from the capital provider. • One reason for this differentiation was the industrialization occuring throughout the world. • Thomas Edison, the inventor of many inventions. He was developing new technologies and was unable to finance his inventions himself. • Edison was a capital user (an entrepreneur), not a provider (a venture capitalist).
  • 120. 19th & 20th Centuries • In the late 19th and early 20th centuries, entrepreneurs were frequently not distinguished from managers and were viewed mostly from an economic perspective. • The entrepreneur organizes and manages an enterprise for peersonal gain. •The materials consumed in the business, for the use of the land, for the services he employs, and for the capital he requires.

Notas do Editor

  1. Develop as a manager - gives you practice in thinking about competitive conditions, promotional opportunities and situations advantageous to your business.
  2. Three ways: 1) sell your business, 2) take it public or 3) merge it with another Three general ways: 1) sell your business, 2) take it public or 3) merge it with another 1) Your business may be sold to: Another entrepreneur as an outright sale Existing management (MBO). The entrepreneur sells the business to its managers, who raise the money to buy it via personal savings and debt. Advantages: If the business has value, then the managers often want to buy it. The entrepreneur has the emotion satisfaction of selling to people he knows and has trained. Disadvantages If the managers use primarily debt to buy the company, they may not be able to finish paying off the deal if the company loses value. If the deal is structured improperly, then the buyers may be able to manipulate the company earnings to avoid some payments. Employees in a Stock Ownership Plan (ESOP): The company establishes a plan that allows employees to buy company stock as part of their retirement; when the entrepreneur is ready to exit, .