Crafting Future through Design Thinking at MeltingPot2020 conference

MANOJ KOTHARI | MELTINGPOT 2019
CRAFTING THE FUTURE
THROUGH
DESIGN THINKING
MANOJ KOTHARI @MELTINGPOT2020

We are a India’s leading
Business Innovation &
Strategy Consulting firm.
We use Design Thinking & Future
Thinking to build new business
ideas, product concepts & better
customer experiences.
TURIAN LABS
HELPS YOU
INNOVATE!
Our work has taken us to
India · Indonesia · Thailand · Philippines · China · Finland · Germany · Brazil. UK. USA

MANOJ KOTHARI | MELTINGPOT 2019Turian Labs
3

4
DISRUPTIVE CHANGE?

Take all the data that exists in the world
right now, and arbitrarily label that 100
percent. Shockingly, 90 percent of that
vast data archive did not exist two years
ago.

.FLIPPED DEMOGRAPHICS!

FLIPPED DEFINITIONS!
Nearly (86%) marketers OVERESTIMATE how
much consumers under the age of 35 spend
and (72%) UNDERESTIMATE how much
consumers 55 and older spend.

PHYGITAL PILL!

HOW DO YOU
INNOVATE AMIDST
DISRUPTION?

Desirable
(Human values)
Viable
(Business)
Feasible
(Technology)
Emotional innovation
Business innovation
Functional innovation
INNOVATION
CHANGED MEANING

MANOJ KOTHARI | MELTINGPOT 2019 IndonesiaIndia

DESIGN THINKING IS
ABOUT ACTIVITATING
THE CHANGED
MEANING

REPEATING NOTES
POINT TO A
PREVAILING ISSUE

BUT OUTLIERS
OFTEN SPEAK THE
EMERGING TRUTH

19
TOOLS FOR DESIGN THINKING
USER- EMPATHY
Fly on the wall
User-Journey Maps
Empathy Maps
Open conversations
Metaphor Elicitation
Role-plays
Do-alongs
Look-book
Mood-boards
Co-creation
IDEATION
Parallel World
Social Megatrends
Power of 10
SCAMPER
Flip the rules
Biomimicry
Semiotics
PROTOTYPING
Frankesteining
Paper-protos
Cognitive-Walkthroughs
Role-plays
Body-storming
3D rapid-prototyping
3D simulations

LEAPWITH MEGATRENDS

MEGATREND
LARGE-SCALE PARADIGM CHANGES
sweeping the society, technology and
business.These changes in turn affect our day
today decisions.

YOU ARE IN A
‘MATRIX’.
NO FREE WILL.

MANOJ KOTHARI | MELTINGPOT 20191/19/19

Social: office + bar Home : man + womanOFFICE OR A PUB?

HUMANTIC
Search for human values
in the emerging jungle of
techno-world.
Intuition, emotion, love
and nature make a
healthy way forward
NAKEDCut the cognitive clutter
and present things as
they are in the ever-
changing world.
IMMERSIVE
Technology aids the next
level of engagement where
it is going farther, faster.
And engages more senses.
EXTREME
Extreme situations are
forcing extreme reactions.
Engine of science is being
pushed to extreme to work
for everyday life.
FLUIDIC
Conventional structures
hierarchies and structures
melting settling into a new
dynamic equilibrium, sans
the identity

FLUIDIC
SYNERGENCE
Toyota e-Palette
At CES 2018, Toyota outlined the e-Palette
concept vehicle with partners Uber, Amazon
and Pizza Hut. This vehicle is meant to be used
for any commercial purpose, that combines
connected and automated driving with
commerce.
C40 Cities
C40 cities have tremendous power to act on
climate ambitions and their power only grows
when they work together. C40 networks connect
city practitioners and Mayors around the world to
enable stronger collective climate action.
Revolut now lets you automatically buy
Travel insurance based on your phone’s
location. Revolut plans to make things
even easier. The company has launched a
new geolocation-based travel insurance
product, called Pay-per-Day. If the
company detects that you’re abroad, it’ll
automatically sign you up to a policy.
Coverage can cost as little as £1

Transition from global aspirations to more local connect
AUTHENTIC ETHNIC
There were 234 million Indian-language internet users
over 175 million English users in 2016. Users of Indian
languages are expected to more than double to 536
million, while English users will increase to only 199
million. Nine out of 10 new internet users between 2016
and 2021 will use local languages.
Rise of Patanjali, became a Rs.10,000 crore brand
in a short period of time taking on global FMCG
giants.’
Movies made of the theme of Uttar Pradesh recently

As AI is becoming more sophisticated, creative thinking and artistic expression is becoming a more valuable human asset, especially in the job market
MAKERS’ PREMIUM
Flourishing Maker Culture
The maker culture is a contemporary subculture representing a technology-based extension of DIY culture that
intersects with hacker culture and revels in the creation of new devices as well as tinkering with existing ones. The
maker culture in general supports open-source hardware and engages in engineering-oriented pursuits such
as electronics, robotics, 3-D printingas well as more traditional activities such as metalworking, woodworking, and,
mainly, its predecessor, the traditional arts and crafts.
Create your own room-decor
At Play Design Hotel, guests can stay in curated rooms, or even have the option
to design a room themselves. The hotel also acts as an incubator for designers to
get feedback on their work. Each room comes with an explanation of everything
in it – where guests can test out products before purchasing them from the
hotel's boutique.

Urbanisation and climate change are leading to the rapid increase of pop-up and limited-time-only activities,
particularly in travel; and hospitality, along with the creation of memorabilia to pay tribute to the occasion.
EXTREME MAINSTREAM
Beer on tap hotel: Extreme experiences for your brand. Scottish craft beer brand BrewDog
opened The DogHouse in Columbus, Ohio: a beer-centric hotel that lets its guests ‘wake up inside a
brewery’. The newly-opened 32-room hotel features an interactive beer museum, games like beer
pong, beer-infused spa treatments and access to limited-edition beers from the brewery next door,
while craft beer pairings are available for every meal (even breakfast).
Assad Regime Promotes Syria's Ruins In
Aleppo As 'Tourist' Destination. Now,
having largely destroyed the city it sought
to control, the Assad regime wants the
world to visit what remains: as a tourist
destination.

NAKED
Emergence of a new kind of consumerism where brands are bound to be ethical,
sustainable and fairer for everyone
COMPASSIONATE CONSUMPTION
US shoe brand Allbirds just debuted its Sugar
Zeffer flip-flops, which use the first sustainable
version of EVA foam. The typical EVA foam used in
shoes is produced using fossil fuels, while Allbirds’
SweetFoam is made from sugarcane. SweetFoam
has a molecular structure that is identical to EVA
foam and feels the same way on the foot.
Fashion Revolution is a global movement calling for
greater transparency, sustainability and ethics in the
fashion industry. They want to unite the fashion industry
and ignite a revolution to radically change the way their
clothes are sourced, produced and purchased, so that
what the world wears has been made in a safe, clean and
fair way.

RE:DEFINE IDEATE TESTPROTOTYPE
TURIAN’S PROCESS OF DESIGN THINKING
USER
EMPATHY
SYSTEMIC
EMPATHY
FUTURE
THINKING
+ +
FUTURE
THINKING

35
Turian Lab’s case study for restructuring incentives
to car buyers for a leading auto brand. Rapid-proto
and validation in progress
“Zindagi main pehli
baar maine aisa offer
dekha hai.
.”

EMPATHY
IS THE NEW
STRATEGY

LEAP
IS THE NEW
SAFE BET

MEGATRENDS
HELP YOU LEAP INTO
THE FUTURE

THANK YOU!
www.turianlabs.com
manoj@turianlabs.com
Twitter @lookinbard
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Crafting Future through Design Thinking at MeltingPot2020 conference

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