swot analysis, competitors, bref about e-commerce 2016,

1. -MANOHAR REDDY.E (16093)

2. E-COMMERCE
 Electronic commerce or e-commerce refers to a wide range of online business
activities for products and services. It also pertains to “any form of business
transaction in which the parties interact electronically rather than by physical
exchanges or direct physical contact.”
 E-commerce is usually associated with buying and selling over the Internet, or
conducting any transaction involving the transfer of ownership or rights to use
goods or services through a computer-mediated network. Though popular, this
definition is not comprehensive enough to capture recent developments in this
new and revolutionary business phenomenon. A more complete definition is: E-
commerce is the use of electronic communications and digital information
processing technology in business transactions to create, transform, and redefine
relationships for value creation between or among organizations, and between
organizations and individuals.
 The major different kinds of e-commerce are: business-to-business (B2B); business-
to-consumer (B2C); business-to-government (B2G); consumer-to-consumer (C2C);
and mobile commerce (m-commerce).

3. The seven big eCommerce trends for 2016
The Consumer
Will complete most
shopping journeys via
multiple devices
The Device
Smartphone shopping
will continue to
gain ground
The Selling
Expect more big
online shopping days
with even bigger
sales
The Merchant
Retailers will see
a high web
influence on
their instore sales
The Marketing
Will shift from being device-
focused to
people-focused
The Advertising
Ads will become
more relevant
and non-
intrusive
The Service
Instant
delivery
services will
become
common

4.  Founders : Seattle, WA
Jeff Bezos, Chief Executive
 Launched : July 5, 1994
 Headquarters : Seattle, Washington, United States
 Written in : C++ and Java
 Slogan : Work hard, have fun, make history
 Employees : 230,800 (2016)

5. Amazon.com, Inc., often referred to as
simply Amazon, is an American electronic commerce and cloud
computing company. It is the largest Internet-based retailer in the
world by total sales and market capitalization.
Amazon.com started as an online
bookstore, later diversify to sell other items. Amazon also sells
certain low-end products like USB cables under its in-house brand
AmazonBasics.

6. Amazon.com has a number of products and services available,
including but not limited to:
Amazon Prime
Amazon Web Services
Amazon Basics
Alexa
Appstore
Amazon Drive
Echo
Kindle
Fire tablets
Fire TV
Video
Kindle Store
Music
Music Unlimited
Amazon Digital Game Store
Amazon Studios
AmazonWireless

7. Region Sovereignty Domain name
Asia
China amazon.cn
India amazon.in
Japan amazon.co.jp
Europe
France amazon.fr
Germany amazon.de
Italy amazon.it
Netherlands amazon.nl
Spain amazon.es
United Kingdom amazon.co.uk
North America
Canada amazon.ca
Mexico amazon.com.mx
United States amazon.com
Oceania Australia amazon.com.au
South America Brazil amazon.com.br
Amazonseparateretailwebsitesallovertheglobe

8. Revenue US$135.98 billion (2016)
Operating income US$4.186 billion (2016)
Net income US$2.371 billion (2016)
Total assets US$83.402 billion (2016)
Total equity US$19.285 billion (2016)
REVENUE

9. SWOT ANALYSIS

10. • Global Expansion (BRIC)
• Video-On-Demand Segment
• increase in E-Book readers
• Online security
• Government regulations
• Brick and Mortar Stores
• E-Commerce Maturing
• Free shipping leads to profit
losses
• Possible Brand Confusion
• Negative publicity
• Customer Service
• Low cost offer
• Efficient distribution and
supply chain
• Constantly Evolving
• Strong brand image Strengths Weaknesses
Opportunitie
s
Threats

11. COMPETITORS

12.  Amazon has several competitors in the electronics and general merchandise
segment, many of which are brick and motar rivals including Best Buy, Family
Dollar, RadioShack, Staples, Target, Walmart, Sears, Big Lots, Delia and Systemacs.
 In the electronics and general merchandise segment online competition includes
Alibaba Group, LightInTheBox Holding Co., Overstock.com, PCM, Vipshop
Holdings, JD.com, Wayfair Inc. and Zulily.

13.  In the media segment, Amazon competes with auction site eBay (EBAY); media game-
changer Netflix (NFLX); Time Warner Cable (TWX); Apple (AAPL), with iTunes; Google
(GOOG) with its Play Store; and media producer Liberty Interactive (QVCB).
 In the other operating segment, Amazon competes with several of the world's largest
companies including CDW, PC Connection, Insight Enterprises, Google, Oracle;
salesforce.com, Accenture and Citrix Systems, among others